Help! Tracking Conversion Source of Specific Users: Possible? How?
-
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting?
Thanks for the help!
-
Lead-IQ.com does that. It extracts the keyword, adgroup and campaign behind all the leads that came from Adwords. It also extracts if the lead came from re-marketing (and the website that sent the lead) as well as Google Display Network (telling you the exact website that send you good/bad leads). Actually it extracts all the source traffic behind all your leads.
-
How does your software compare to Inbound Now? I found that tool after this conversation and find it very useful!
-
I just wanted to chime in that Convertable provides multi-touch attribution modeling. When a user submits a lead through the contact form, you will be able to see how many visits the user made to the site, date and time, the source of every visit, every page they viewed on each visit, how much time they spent on the site for each visit, and so on. This information allows you to determine which traffic sources, ads, keywords, etc. should actually be credited with the sale at the end of the sales pipeline.
-
Yeah, it's definitely still in place.
But I don't really understand why, especially since Google loves to track everything everyone is doing but doesn't want to allow anyone else do it. Also, I'm not sure how much they enforce it, especially because Google Analytics' own Justin Cutroni has written about how to capture personally identifiable information in GA many times in the past -http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (Although he includes a disclaimer about the privacy policy, he still writes the post...)
Anyways, Keri is right that the policy is still in place so if you rely heavily on Google Analytics for your site, it's probably best not to blatantly violate their TOS since we all know Google can and will bring the hammer down anytime they feel like it.
-
As far as I'm aware Keri, that is still in place. It certainly looks that way on the Analytics Partner Forum.
Your Analytics account cannot hold any personally identifiable information (PIN) and, while Google isn't know for being stringent in checking accounts, if it finds any it will suspend you no questions asked.
IBM Digital Analytics, what was CoreMetrics, is an enterprise analytics solution that does let you track users and their journey through your site. Once a user identifies themselves to you - eg entering their email on a form - that person is "revealed" and you can then see their current session (plus any other sessions on your site they have had in the past). It's an enterprise solution though and quite pricey.
-
Google Analytics at least used to have a privacy policy in place against tracking personally identifiable information as well, so you'll want to check on the privacy policies of the tools you use to carry this out.
-
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
-
I'm actually a co-founder of Convertable. We created Convertable to do exactly what Ricky is looking to do because we ran into the same problem not being able to use Google Analytics or AdWords conversion tracking to identify the source of any individual lead. And to add onto Guillermo's comment, yes, you can definitely track which specific AdWords campaign, ads, keywords, landing pages, etc. generated each lead by using our Campaign Tracker tool.
Please let me know if anyone has any more questions or suggestions for things to add to Convertable since we are always looking to improve the service for our users!
- Patrick
-
No prob David!
I was pretty sure lol
-
Im sorry guys it seems i answered to quick - if you want to track a person back to a channel you would need the form to be programmed to pass that info into the lead.
-
For adwords channel conv tracking will give you the keyword used to enter site etc. For non adwords channel you need to set up a goal in analytics to see the channel
-
David,
Can you point out exactly where can I find this information in the link provided from Google Adwords support?
Perhaps I'm wrong, but as far as I know, you can't track a specific lead with just your conversion code. I'll be happy to read more information about it
Hope you clear this out for us.
-
Hi Ricky,
We came across this issue several times. It can't be done with just Adwords conversion code without using any other software. To achieve this, we use Hubspot with most of our clients to have detailed contact insights.
If you want to try a free software, you can go for Convertable. I've tried it before and works really well. However, I'm not sure if it can tell from what specific Adwords campaigns are your leads coming from.
Hope it helps!
Guillermo
-
I have played around in my spare time with a product called segment.io and it lets you track people around your web site and port the information out to different sources. You can set it up to track where they come from, if they create an account their name or email address, and things like that. Also what they purchase as well. You should take a look at it. Here is a link to their api dealing with tracking people, https://segment.io/docs/tutorials/quickstart-analytics.js/
One thing I don't think you are going to be able to do is track the search term though. With the whole keyword not provided thing it is kind of hard.
-
Yes you can you can do this by setting up conv tracking in adwords and putting the code on the thank you page that appears after the lead form is submitted. read more here https://support.google.com/adwords/answer/1722054?hl=en
For phone calls you can setup 3rd party call tracking that can do this look at services like callrail.com or https://www.mongoosemetrics.com/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Vat conversion rates (UK)
Does anyone have any evidence about the impact of displaying or not displaying prices including VAT on your website on conversions? A client wants to show prices excluding VAT so the prices look competitive with their competition who also display excluding VAT (20% UK sales tax). I have explained that the sudden 20% increase to the basket cost will put off a lot of customers (even if all prices are marked as excluding tax) but they will not listen. We have previously displayed both prices but this looked messy and customers got confused. What I really need is some research that shows what the impact of doing this is (ignoring the fact that it is not even allowed by HMRC). Any thoughts welcome!
Conversion Rate Optimization | | MrFrisbee0 -
Tracking homepage visits
Hi Mozzers, I run a website that has some buttons on the homepage. These URL's are not unique as they are accessible from the nav bar at the top of the page. I want to see the conversion rate of the homepage buttons. Is this possible? I currently use Crazy Egg to see how many people are clicking on the buttons but I want more information as I'm sure whether they are converting. Thanks, Karl
Conversion Rate Optimization | | KarlBantleman0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0 -
Conversion Rate - site feedback
Hi We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales. The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else. Any ideas & feedback would be greatly appreciated. Thanks Carl
Conversion Rate Optimization | | keane-1145170 -
Conversion optimization with Optimizely, impact on SEO
I am looking into signing up with www.optimizely.com for conversion testing. They put scripting on my site which will then redirect half of my site visitors to an alternate home page. The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert
Conversion Rate Optimization | | Robertnweil11 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0