Ranking way worse than competitor even with better SEO metrics
-
Hello Moz Helpsters!
I write you since I feel I'm missing something BIG and I'm sure that with all your experience you can find easily what's wrong.
Here is my situation:
We rank pretty bad on several KW and our competitor does well. BUT:
- our pages are graded higher
- our pages load faster
- our pages have more more links
- our pages have more popularityI feel there is something BIG I'm missing but I can't get to it. Can you have a look and see if you find any BIG issue we could have missed?
Here are two pages for a good comparison. Both are ranking on "medecin generaliste paris" (translation: "general practitioner paris"):
- our page ranking #90: https://www.keldoc.com/medecin-generaliste/paris
- our competitor ranking #11: https://www.doctolib.fr/medecin-generaliste/parisAny help on this is veeeeryyy welcome
-
Your competitor's domain is trageted directly at France. Look at their domain name:
https://www.doctolib.fr/medecin-generaliste/paris
Even if your site is based around a directory, I would add some content to that page about what you are trying to rank for. The MOZ tools are just that, TOOLS. The purpose is to point out any shortcomings that could be dragging you down.
Let's make a short checklist of items to check:
1. You state that you have links, but where do they link to? Do they link to the home page, or are your inbound links pointed at the pages and keywords you want to rank?
2. Description (translated) "Find your General Practitioner in Paris, check available slots and make an appointment online". This could be worded a bit more convincingly, since this is most likely what shows up in search engine results with your link.
3. Google is most likely looking at the interactions of traffic with the site i.e. on page time, clickthrough ratio etc. These are the metrics that the MOZ tool will not show you, but that you can see in in your GWT report. Look at your analytics and GWT profile to see if there are any weak areas where people leave.
4. Having more links isnt enough on it's own. Where do they go? Do they make it as easy as possible to find a doctor, and once found, easy to contact them? -
*I bet if you put 1000 words of content about medecin generaliste paris on the landing page you'd get closer to your competitor!
*Internally link to your landing pages using real and helpful anchor text (negative and positive anchor text)
*Your using a .com address. I notice that most the SERPs on google.fr are .fr domains. I have the same issue on google.co.uk with .com / .co domains. I've found including the country name in the page title and h1 tag helps.
*Google Webmaster Tools also has a geographical target zone, set it to "France" (I've never noticed a massive impact from doing this - but it can't hurt).
*Keep building links to this page AND THE PAGES LINKING TO IT
And yes, your link Metrics are better from what I can see. But your competitor might just have more content on their pages?! And your domain is over 11 years old!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My competitor is ranking above me for a branded search in Google. How can I come back on top?
I work with an organization that is ranking #2 for a branded search term, second to a competitor. They have zero similarity between their names, and we've worked with them to up their SEO game around all major areas (one drawback: SquareSpace is killing their site speed). Their DA is 59, the competitor's DA is 77. What are some smart, specific ways that we can help our client come back out on top?
Intermediate & Advanced SEO | | ogiovetti0 -
Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website?
Hi, Can I know which keywords lost their top rankings on google a year ago if the client didn't checked the keyword rankings in his website? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Negative SEO + Disavow
My site is very new (~1 years old), but due to good PR we have gotten some decent links and are already ranking for a key term. This may be why someone decided to start a negative SEO attack on us. We've had less than 200 linking domains up until 2 weeks ago, but since then we have been getting 100+ new domains /day with anchor texts that are either targeted to that key term or are from porn websites. I've gone through the links to get ready and submit a disavow... but should I do it? My rankings/site traffic has not been affected yet. Reasons for my hesitations: 1. Google always warns against using the disavow, and says "you shouldn't have to use it if you are a normal website." (sensing 'guilty-until-proven') 2. Some say Google is only trying to get the data to see if there are any patterns within the linking sites. I don't want the site owners to get hurt, since the villain is someone else using xrumer to put spammy comments on their site. What would you do?
Intermediate & Advanced SEO | | ALLee0 -
Trouble ranking
I have a site that got messed over pretty hard by a BigCommerce issue. They used to rank but then Big Commerce had a glitch that set every page on the site to a https which was auto set, by their system, to not be indexed. This caused the entire site to go missing. It was then fixed by me, only to have the same glitch happen again. I again fixed it, and BigCommerce released a patch to resolve the issue. They admitted blame to my client and said it can take a while to resolve. It has been a few months now, and google is slowly recrawling the site. It has about half the pages indexed. The pages that are indexed do not rank at all. I was wondering if you guys see any major flags that would cause this or if it is still related to the big commerce glitch. link
Intermediate & Advanced SEO | | Atomicx0 -
Video SEO
Hello All! I'm wondering about the best way to link build and carry on my video trend. I love to create video's with all of my articles as I feel it adds an extra element to just boring old text! The problem is that my current 25 links from Youtube are all NoFollow. This didn't originally bother me, but it's starting too. Is there a couple of websites that I could upload my article/ video to and gain a link from in a similar manner? Come to think of it, is this a good SEO tactic to use?
Intermediate & Advanced SEO | | Paul_Tovey0 -
How to Optimize Product Page for Better Ranking in Google?
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages. I want to introduce about my website structure. Root category: http://www.vistastores.com/outdoor Sub category: http://www.vistastores.com/outdoor-umbrellas End level category: http://www.vistastores.com/patio-umbrellas Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem. But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well... What is reason behind it? I don't know... Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords... I have made study of following video and article. http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/ I have done all things which were described by them... But, I'm still waiting for good ranking...
Intermediate & Advanced SEO | | CommercePundit0 -
Keyword Ranking Question
I have recently hired a SEO company to help with our keyword. My question is what are the best tools to use to verify what that are reporting. I can do an unpersonalized search, but I am likely still getting the my local results. I have been using the SEOmoz rank tracker in the past but for some reason it is not able to retrieve results over the past day or so. Are there any other good tools to check ranking for an exact url at the for non-localized, non personalized results? Thanks for the suggestions.
Intermediate & Advanced SEO | | fertilityhealth0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2