How can I fully take advantage of press coverage to aid my SEO efforts?
-
I run the digital marketing for a local start-up that's ranking for groups of semi-related keywords. We've been around for about 6 months in beta and have recently (a few days ago) done our official launch. We're starting to get some coverage in local media and I've tried my best to ensure that links to our site are included with a good range of keywords.
What else can I do to fully take advantage of the press coverage that will be coming our way?
-
Hi Jarno,
This happened some time ago and I actually exited the business.
In hindsight, what you commented on was exactly correct. At the launch of the business, I had 0 brand queries. A year later, I had over 2000 monthly brand queries.
What happened was that the press covered us in print, but we also became a 'resource' for the reporters. Every time they had a question or were writing an article for something related, for example seasonal trends in classes, or newly popular classes, they reached out to us and would often quote us in their articles.
Interestingly as well, offline articles in the newspapers eventually made their way online and when i found these articles indexed as well, I reached out to my new-found contacts there and they were glad to link the company's name over to the site.
-
Dear LGW,
personally I've had a website that got some media coverage and even book coverage by someone. I didn't try to change the keywords used but wanted to see how they would link to me. This happened about a year of 4 ago and since then the branded searches my the company name have risen enormously.
So the best way is to get mentioned in my opinion. If press states also come online and they announce you by your company name with/without website address, then you should definitely see some change in branded search queries or lots more visitors to the page found on that term.
Hope this helps you some.
Regards
Jarno
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Novice SEO Question - UK & COM Results
Would someone please explain to me why when doing this search https://www.google.co.uk/search?pws=0&q=online+texas+hold+em there are uk and com pages ranking in the results for pokerstars & how do I fix it? Thank you!
Local Website Optimization | | charliegirlcontent1 -
Can I have multiple GeoShape Schema for one page on one domain?
Hi Mozers, I'm working on some Schema for a client of mine, but whilst doing the research on GeoShapes with my developer, we came across a potential issue with this particular mark-up. My client is B2C business, operating in numerous places across the UK. I want to use the Circle property from GeoShape to draw out multiple circles across the UK, but am I able to do this? From looking at some other websites, most seem to just have one GeoShape. Can I have multiple on the same page and same domain? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz0 -
Local food delivery SEO strategy
Hey guys, I'm working with a new company that doesn't have a brick and mortar storefront, they deliver. They basically deliver pre packaged smoothies in a VERY localized area (Vancouver, BC). I'm wondering how grandiose their goals should be re ranking for keywords that have non localized authority. What do I mean? Lets say their marketing pillars are "health education related to smoothies" "convenient veggies for smoothies" "(insert health benefit here) for smoothies". Should they be trying to compete for these keywords? Or should they really be trying to rank with keywords especially to Vancouver? Side note: What kind of effect does Country and Locality have on keywords that are generally used by content providers and not service related companies building out an inbound strategy? Thanks in advance!
Local Website Optimization | | Anti-Alex0 -
Local SEO for National Brands
Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John
Local Website Optimization | | NAHL-14300 -
Should I use pipe in title tags for local seo?
Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev
Local Website Optimization | | otex1 -
SEO for local business directory type site
I am thinking about creating a local business directory type website that lists all local Tattoo Shops. I am familiar with both local and global SEO and how to differentiate between them, however, I am not sure how I should approach this type of website. It isn't an actual business, but I want to target local searches that are looking for tattoo shops. In other words, when someone types in "tattoo shops" or "tattoo shops near me", or "tattoo parlors", I want the website to appear. Is this something that is manageable, or will the individual Tattoo Shop websites always show before mine since they are real local businesses with google+ pages?
Local Website Optimization | | brfieger0 -
Local franchise seo strategy. what could be the best practice?
Hello what Could be the best practice of seo and website optimization for a franchise company. Business model: Lets say, a company(company.com) situated in a country having stores in different cities (more than 2 stores in some), provides n number of services depending on store's location. Physical addresses for some stores are available and new stores shall be launched in future. But, the seo and website pages are needed for those locations at the moment as well. If I choose a sub folder, to give each store a URL. This is how it should look like Country level pages company.com, company.com/service1/ _ _ _ company.com/serviceN/ City level pages company.com/city1/, company.com/city1/location1/ , company.com/city1/location2/, company.com/city2/ , company.com/city3/ Q1) In case I make each service page specific to a store location for eg. company.com/city1/service1/, it will create duplicate content issue because content of company.com/city1/service1/ and company.com/service1/ shall be 60% same, except for **meta title,description and contact detail in footer. ** So, the question arises that shall i give canonical to country level main services page i.e company.com/city1/service1/ canonical to company.com/service1/ as it is very hard to make unique content for same services page. Q2) Or Do I need to rework on my complete website design and seo strategy?
Local Website Optimization | | Technians1 -
Do more page links work against a Google SEO ranking when there is only 1 url that other sites will link to?
Say I have a coupon site in a major city and assume there are 20 main locations regions (suburb cities) in that city. Assume that all external links to my site will be to only the home page. www.site.com Assume also that my website business has no physical location. Which scenario is better? 1. One home page that serves up dynamic results based on the user cookie location, but mentions all 20 locations in the content. Google indexes 1 page only, and all external links are to it. 2. One home page that redirects to the user region (one of 20 pages), and therefore will have 20 pages--one for each region that is optimized for that region. Google indexes 20 pages and there will be internal links to the other 19 pages, BUT all external links are still only to the main home page. Thanks.
Local Website Optimization | | couponguy0