100's of Footer Links... what is the safe play?
-
Hello,
One of my clients wants to know what you guys think is the best solution. He sells 100's of templates a month that have a footer link on it pointing to our homepage.
Anchor links are "keyword" & "Brand Name" Some are different than others.
-
Do we update the templates so those are no-follow links in the footer?
-
Do we just make all the links to: Brand Name and have them follow?
I understand Brand Name is the business name but I am also afraid that Brand name is so close to the money making keyword in the industry and Google might think we are trying to game the system.
Looking for your expert opinions!
-
-
Hey Moosa,
Since the value of footer links is very low anyway, the likelihood that they may be seen as manipulative would be of far more concern to me - no following them is unlikely to make any sort of negative dent in search visibility. It will, however ensure that the site does not become an easy target for Penguin.
Given the business your client is in, I imagine the most important thing for them is bringing new qualified traffic to their site. The potential for referral traffic from a nofollowed link with anchor text properly crafted to reinforce the brand and entice the click should be the prize they have their eye on.
Hope that helps,
Sha
-
The official Google line would be to make them nofollow so it really depends on what your appetite for risk is.
In terms of whether your brand name is actually also a commercial keyword - Google it, and if you're ranking top then in theory it's being recognised as a brand.
In practice you will probably be able to get away with your brand name, or your full website address as the anchor text.
George
-
That's a good one. My first reaction is, give the links a no follow. With that the (brand) name is visible, but the link can not harm you by in case it's on low qualiy websites and or money making keywords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Amazon Product Descriptions and our website's product descriptions
I am updating our product descriptions site-wide. I wanted to also update our amazon listings for those same products. Is that considered duplicate content if it would be on amazon and our site? Is there any reason why I wouldn't want to do that? Is google product ads also a problem?
Technical SEO | | EcomLkwd0 -
No Google cached snapshot image... 'Text-only version' working.
We are having an issue with Googles cached image snapshops... Here is an example: http://webcache.googleusercontent.com/search?q=cache:IyvADsGi10gJ:shop.deliaonline.com/store/home-and-garden/kitchen/morphy-richards-48781-cooking/ean/5011832030948+&cd=308&hl=en&ct=clnk&gl=uk I wondered if anyone knows or can see the cause of this problem? Thanks
Technical SEO | | pekler1 -
Are these 'not found' errors a concern?
Our webmaster report is showing thousands of 'not found' errors for links that show up in javascript code. Is this something we should be concerned about? Especially since there are so many?
Technical SEO | | nicole.healthline0 -
Do you get credit for an external link that points to a page that's being blocked by robots.txt
Hi folks, No one, including me seems to actually know what happens!? To repeat: If site A links to /home.html on site B and site B blocks /home.html in Robots.txt, does site B get credit for that link? Does the link pass PageRank? Will Google still crawl through it? Does the domain get some juice, but not the page? I know there's other ways of doing this properly, but it is interesting no?
Technical SEO | | DaveSottimano0 -
Can someone break down 'page level link metrics' for me?
Sorry for the, again, basic question - can someone define page level link metrics for me?
Technical SEO | | Benj250 -
Wrong Title Tag & No Meta Description showing up in Google SERP's
I'd like to know what I can do to get the correct title tag + meta description that I have on the page for www.myescondidomovers.com/ to actually show up in the SERP's on Google? It's currently just showing my main keyword and the domain name, nothing else. See attached and thanks in advance for you help. Much appreciated. SERPS.png
Technical SEO | | afranklin0