Best link building activities to increase velocity.
-
I'm running my own web based company selling security software. I'm a one man band and do the programming, web design, SEO etc. all myself. I've taken a very white hat approach so far and spend all my time writing guest posts and getting them published on tech blogs (I get 3-5 links per week doing this). The only tool I use is Buzzstream and I've been doing this for about 6 months now.
I'm starting to see a few results but whenever I look at my competitors I see they have links from thousands of root domains. I feel like I need to increase my link building velocity with a new activity which will yield a much greater number of links than I am able to create using my guest posting strategy. I'm not keen to start spamming article directories or any other short term activity. I dedicate about 8 hours per week to SEO and I could afford to spend around $700 per month if necessary. Any help would be much appreciated.
-
The best kind of competition is when it gets personal. Not necessarily about prize but more about status, ego, achievement and daring.
Apart from competitions you can try viral content. Here are a few examples of viral content I created:
- http://www.giantstars.de/ (Flash & Video)
- http://analogik.com/acid_trip/ (Flash)
Hope this helps.
-
Thanks Dejan SEO. Actually I've had reasonable success offering giveaways of my product to bloggers. I assume you mean creating a competition on my site and trying to attract inbound links? Would you mind providing a little more details about the strategy that you have been successful with?
-
Try running a competition. We've had good success with it.
-
Although a little over-used, infographics are still a great way of gaining links if you market them properly. A quick outline of the process would be:
- Pick a topic (doing all the proper research into making sure it's going to be interesting to people, etc)
- Create the infographic (make sure to use a good designer - it's worth spending the extra cash)
- Seed it through social media, employing the use of friends, colleagues and random homeless people if needs be.
- Market it to blog owners in your niche.
That last part has a workflow of its own which is time consuming but something that you can outsource (drop me a PM if you need any help). Another quick outline:
- Create a list of blogs. Columns should include things like their URL, contact name, email, contact form, twitter handle, facebook page, title of a recent post, why that post was interesting, etc.
- Add a new column to your spreadsheet with a quick few words about why you find their blog interesting. This will be added to your email so needs to sound like a real person and written in the correct tone... so don't rush this too much.
- Email all of your blog owners telling them of your infographic and asking if they'd like to feature it. This can be automated with data from your spreadsheet but make sure it looks like you written and sent the email manually.
Hope that's all helpful - it's really just a quick overview of a much larger process but should help at least a little
- Matt
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the best way to build good baclklinks efficiently?
I have been having a very hard time getting new backlinks to my new website. Does anyone have any suggestions? Thank you
Link Building | | chase550 -
What are your link-building strategies?
Link-building seems to be the biggest SEO item that still remains foggy to me. I was wondering what this community's thoughts and strategies are around in for your own personal projects. I think if I can hear some real life success stories, it might make more sense to me in the long run. Anything, good or bad, is welcome!
Link Building | | rachaelpracht1 -
Link building service - linkfool
Hi, quick question - has anyone ever used link building service called linkfool ? I was on another reputable seo information site and linkfool showed up, i checked it out and at the bottom site was an seomoz logo to insinuate partnership of some sort. Anyway , if anyone has used this service, was it worth the investment
Link Building | | movingeverywhere0 -
Do you stop link building once you have your desired rank?
So with all these updates hitting sites left, right and center. Now you have your desired rank on Google, do you stop link building for that project? I can see some positives in this You will not add links that will get hit by future updates. If you do get hit in future updates you have less links to remove. Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
Link Building | | tempowebdesign0 -
How does social bookmarking help in link building?
How can I use social link building to my advantage, and how long does the link exist?
Link Building | | pulseseo0 -
Need help with link building
How do I get good links to my site. Is it best to hire a link builder, or do it myself. I am new at seo
Link Building | | mikespy0 -
What are the best back links for a review site?
This is specifically for reviews for web hosting or VOIP services. Very technical. Where should I look for sites to get backlinks from?
Link Building | | Aqua0 -
Link Building Strategy
Hello Everyone, We have about 15 clients who we need to do link building for but I am at a loss on how to even begin. Does anybody have any tips or tricks to achieving quality back links in a short amount of time? Any help is appreciated!
Link Building | | imageworks-2612900