Exact Keyword is Used in Page Title & Exact Keyword Used in Document Text at Least Once
-
Hi Folks,
I have a page https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation that grades with the 'On-Page Grader' as a B grade for the keyword 'itil foundation' but reports that there is no 'Exact Keyword is Used in Page Title' and 'Exact Keyword Used in Document Text at Least Once'.
The thing is, it actually is but because of IP (intellectual property) rights we have to include a '' () symbol when we mention the course title 'ITIL Foundation'.
Now I believe Google is smart enough to recognise that this symbol should not be included but it seems that for the specific criteria mentioned above, the MOZ bot isn't smart enough to recognise this, even though it recognises the keyword usage elsewhere.
So my question is this. Would this constitute an issue in terms of ranking?
Another question I have, is how significant are the gains with shorter URL's? For example, the URL to the page in question is:
https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation
Would a URL such as below have a significant effect on SEO?:
https://purplegriffon.com/courses/itil-foundation
Thanks for your feedback.
-
On question 1, I'm surprised it's that specific that you can't include a space. I'm inclined to think Google knows the difference, but there isn't much out there. I did find this, but it's not definitive: http://www.searchenginejournal.com/registered-trademarks-and-other-symbols-in-the-title-tag/20463/. I may just try testing the impact of a mark (TM or R) next to the keyword. That would be useful to know.
On question 2, I did a little more research and found this question answered quite nicely a couple years ago by Moz member Edward R. Jenkins: http://moz.com/community/q/maximum-length-of-the-url-for-seo-75-115
-
Hi Joey,
Thanks for your feedback.
In terms of question 1, yes the registration mark must immediately precede the brand. For question 2, is there significant SEO benefit in doing so, forgetting for the time being user experience?
Thanks
Gareth
-
Question 1: What would it hurt if you separate it yourself by putting a space between the word and the mark, like this? 'ITIL ' I have long done this to make sure keywords stand alone, particularly in titles. Is there a rule that the has to be right next to the keyword?
Question 2: The longer URL looks very spammy to me. I'd go with quality of quantity on this one, with quality being a better user experience with a shorter URL.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Filter Pages
Howdy Moz Forum!! I have a headache of a job over here in the UK and I'd welcome any advice! - It's sunny today, only 1 of 5 days in a year and i'm stuck on this! I have a client that currently has 22,000 pages indexed to Google with almost 4000 showing as duplicate content. The site has a "jobs" and "candidates" list. This can cause all sorts of variations such as job title, language, location etc. The filter pages all seem to be indexed. Plus the static pages are indexed. For example if there were 100 jobs at Moz being advertised, it is displaying the jobs on the following URL structure - /moz
Moz Pro | | Slumberjac
/moz/moz-jobs
/moz/moz-jobs/page/2
/moz/moz-jobs/page/3
/moz/moz-jobs/page/4
/moz/moz-jobs/page/5 ETC ETC Imagine this with some going up to page/250 I have checked GA data and can see that although there are tons of pages indexed this way, non of them past the "/moz/moz-jobs" URL get any sort of organic traffic. So, my first question! - Should I use rel-canonical tags on all the /page/2 & /page/3 etc results and point them all at the /moz/moz-jobs parent page?? The reason for this is these pages have the same title and content and fall very close to "duplicate" content even though it does pull in different jobs... I hope i'm making sense? There is also a lot of pages indexed in a way such as- https://www.examplesite.co.uk/moz-jobs/search/page/9/?candidate_search_type=seo-consulant&candidate_search_language=blank-language These are filter pages... and as far as I'm concerned shouldn't really be indexed? Second question! - Should I "no follow" everything after /page in this instance? To keep things tidy? I don't want all the variations indexed! Any help or general thoughts would be much appreciated! Thanks.0 -
How to find those website who are using our content
I'm tring to figure it out that by using seo moz how can i find all website who are using our content.
Moz Pro | | Showhow20 -
Home Page Location Redirect
We have recently upgraded our Wordpress site to detect your local city and redirect to the proper location. Previously we had independent sites - for example, http://atlanta.styleblueprint.com is now http://styleblueprint.com/atlanta We've setup 301 redirects on all of the old site home pages. Now we have two issues: Moz will no longer crawl our domain. For two weeks now our campaign shows only four pages crawled None of our home pages show up in Google any longer for organic searches. We previously always ranked #1 for "styleblueprint" or "style blueprint" Does our new auto redirect mess things up? Or is this just a function of time until Google "learns" how to index our new site? All thoughts appreciated. Thanks in advance, Jay
Moz Pro | | SSBCI0 -
How do you explain this in this Keyword Difficulty Report?
Hello here, I am trying to understand how my site virtualsheetmusic.com can better compete for the keyword "sheet music download" where we used to be 3rd until a few months ago, and now we are at the 5th spot. But here is my specific question: I can't find an explanation why two of our competitors are ranked before us at the 3rd and 4th spot. Please, look at the attached image (very wide) which shows the Keyword Difficulty Report for this keyword. You can also download a PDF of it here below: http://www.virtualsheetmusic.com/storage/keyword-sheet-music-download.pdf We are at the 5th spot, and the two competitors highlighted in pink are the ones I am talking about: I am trying to understand why they are ranking better than us, despite our metrics look much better than theirs. In fact, if I look at the metrics in the report, I can't find an explanation to justify their outrank against us, so there must be something else that the report is missing. Any thoughts about this issue are very welcome! Thank you in advance for any help. Sincerely,
Moz Pro | | fablau
Fabrizio [keyword-sheet music download.jpg](http://www.virtualsheetmusic.com/storage/keyword-sheet music download.jpg)0 -
Open Site Explorer is showing "No Data" for my page titles under the "Top Pages" Tab
This is for my site: www.kibin.com/ Does this mean there is something wrong with how we're titling our pages? We're working on our on-page SEO, titles, meta descriptions this week and getting them up to snuff. I don't understand what is going on here or if it's something to be worried about. Thanks!
Moz Pro | | Kibin0 -
How best is it to use the on-page reports in seomoz?
how best is it to use the on-page reports in seomoz? Any help and techniques people use would be greatly appreciated thanks
Moz Pro | | Bristolweb0 -
New site on page check
hello wonderful Mozzers, I am building a new site and was wondering if any of you knew any latest " thorough" ON Page Check Lists? I want to make sure I build the site right, and do every bit of on page and new site seo right. I have access to the SEOMOZ guides as well. Have a fab day guys, Best, Vijay
Moz Pro | | vijayvasu0 -
How do you use mozMetrics
How does everyone use the mozMetrics (mozRank, mozTrust, Domain Authority, Page Authority) with their clients? Do they ask you what these metrics mean and if so how do you explain it to them?
Moz Pro | | caseyhen1