Does getting a placement in a high DA site matter if PA remains low?
-
I run a very small business in Australia, and was thrilled to create content which got picked up by a DA92 site in my industry. PA is at 1 as it's only been live for 2 weeks now, and I have a couple of questions that I couldn't find online:
-
If a huge site like the Wall Street Journal adds content all the time, the page gets buried in their history. Would the PA improve over time, or should I just expect it to remain at 1 or 1-10?
-
Is the boost to my SERP's negligable, is there a period where I need to wait to see the effect, or is there any effect whatsoever if the PA remains low?
Thanks so much in advance, I really appreciate any input.
Cheers,
Marcus -
-
thanks so much for your reply Brian that makes a lot of sense.
I'm now just waiting for another couple of links to get indexed, then hopefully I'll see some rewards for the work done!
Cheers,
Marcus
-
If that link comes from a Wall St. Journal Property that doesn't allow just anyone to create pages with followed links (i.e. blogspot), I would anticipate that link yielding terrific long term results for your site's page and domain authority. Most small businesses have a very hard time getting those types of links so you should be very proud.
At the same time though, when it comes to linkbuilding always remember to play the long game. Every once in awhile that unicorn link that makes an instant impact comes along but generally speaking that's a result of click through traffic as a result of people clicking on that link when the page goes live ... it sounds like that's NOT the case here if I understand your post correctly so I would just keep doing what you're doing that got you that link in the first place
Also, I'm sure you've already done this but it's always a good idea to share links about your business from other sites on your social media for the bragging rights and of course, it won't hurt the value of that link to have good social signals going to it.
-
Thanks for the reply Matt, that makes a lot of sense.
As a follow-up query, if it's picked up on a large site that generates daily content, should the PA not improve by much, will the link even matter? The content was to a Wall St Journal property, and as a result I doubt people will read it now that it's a couple of weeks old and newer content has gone up on their site. Originally I was thrilled, but I'm starting to doubt whether it will matter that much to my rankings, as it will continue to go deeper and deeper in to their history.
Cheers,
Marcus -
Sure! It's almost like it's my job. In general, your timeline is accurate. Campaigns—including crawl report, keyword rankings, etc.—update weekly.
-
I'm still learning about refresh rates & the inner workings of Moz - today I learned a bit more, thanks Matt.
-
Oh, and just to say: Congrats on your content getting picked up. That's pretty rad.
-
Hi Marcus!
What I'm getting from your question in that a high-authority site has a roughly two-week-old page featuring a piece of content of yours. Is that correct?
Generally, a PA or DA of 1 simply means that we don't yet have information on that URL. As I explained in my response to John, we gather that information through our crawl of the web as documented in our Mozscape index. That crawl takes ~1 month.
PA and DA are based on pretty much the same factors, and those factors are almost entirely based on the strength of the backlink profile. According to the Open Site Explorer home page, the last index was released March 2, and the next index is expected to be released March 30. That makes March 30 the earliest you can expect to see information about that page. It's quite possible that you still won't see it until the following update.
PA and DA are both based on pretty much the same factors, and those factors are based almost entirely on the strength of the backlink profile. The difference is that DA is based on the backlink profile for the entire domain, while PA is based on the backlink profile for just that page. PA can be raised by building links to the page. If it doesn't gain links, PA won't improve (though I'd expect it to me higher than 1 once it's been crawled and indexed).
Now, lastly, you ask about your boost in the SERPs. I assume you mean you're expecting a bump for your site, since the high-authority site links to you through the content it's picked up, yes? In that case, you may see some benefit on the SERPs well before the change is reflected in PA (Google crawls a lot faster than we do). The amount of a boost you get will depend on a lot, including your competitors' link profiles and whether the content that got picked up also appears on your site (if it does, I hope the high-authority site is pointing to the original content on your site with rel=canonical, or you could find yourself competing with them).
I really hope that makes sense. Let me know if you need more clarification, or if I'm just totally misunderstanding your question!
-
I just want to add a point of clarification to #1 there:
It could actually be several months before PA and DA update to reflect changes. This is because PA and DA are link metrics based on our Mozscape index (the index that also powers Open Site Explorer). Index update times vary, but it's fair to say they take an average of 4 weeks or so to compile. So, link metrics update approximately once per month.
But!
Say your site acquires a new backlink, which may have an affect on its authority metrics. If Mozscape is still in the process of crawling and indexing the web and hasn't yet crawled your site, then provided your site gets does get crawled you'll see the changes in the next index release.
If, however, Mozscape is still in the process of crawling and indexing the web and has already crawled your site, you won't see any update for 2 or more index cycles. This is because your site has already been crawled in that cycle and won't be recrawled until the index is released and we start on a new one.
You can see the date of the last release and the expected date of the next on the Open Site Explorer homepage, or here.
Does that make sense?
-
I'm fairly new, so take this with a grain of salt but:
-
I expect the PA might improve over time, although I can't be sure. Also remember that Moz doesn't update in realtime, so even if Google figures out what's going on and gives you credit, it might take a week or two to show up in Moz.
-
(I'm more confident on this answer) It'll take time. Nothing in SEO is instant, in my experience. Also, if the huge publication picked it up & linked to you, you'll probably get a bunch of other copy-cat links.
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting Google to index our sitemap
Hi, We have a sitemap on AWS that is retrievable via a url that looks like ours http://sitemap.shipindex.org/sitemap.xml. We have notified Google it exists and it found our 700k urls (we are a database of ship citations with unique urls). However, it will not index them. It has been weeks and nothing. The weird part is that it did do some of them before, it said so, about 26k. Then it said 0. Now that I have redone the sitemap, I can't get google to look at it and I have no idea why. This is really important to us, as we want not just general keywords to find our front page, but we also want specific ship names to show links to us in results. Does anyone have any clues as to how to get Google's attention and index our sitemap? Or even just crawl more of our site? It has done 35k pages crawling, but stopped.
Intermediate & Advanced SEO | | shipindex0 -
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
There is no change of address pending for your site
Hi everyone. Google has recently started using our old .net instead of .com in the SERPS. I went to do a change of address for the old http://www.sqlsentry.net and it gives me the "There is no change of address pending for your site." I've tried for both www and non-www and still get the same result. All pages seem to be redirecting to the new site with no issues. Is there anything else I can do to change this? Or is there a step I'm missing? Thanks!
Intermediate & Advanced SEO | | Sika220 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
New Site Structure and 301s
We're moving towards a new site with new site structure. The old site has numerous backlinks to past events that won't be published on the new site. The new site will have about 60 future events that are currently active on the old site as well. I was wondering the best way to move forward with the 301 redirect plan. I was considering redirecting the old site structure to an "archive.ourdomain.co.uk" subdomain and redirecting the 60 or so active events to their equivalents on the new site. Would this be a sensible plan? Also for the active events, is there any difference between: _redirecting the old page to the archive page and then forwarding to the equivalent on the new page _ and redirecting the old page directly to the new page
Intermediate & Advanced SEO | | chanm790 -
Mobile Site Outranking Main Site
Hi, We have recently been hit with a problem regarding our mobile site, where it is outranking our main site. This is causing a drop in orders and ranknings for our main site. It would appear that google has indexed our mobile site and so the two are now competing against each other. Our main site is on a .co.uk and our mobile site on a .mobi, but we have now taken down the mobile site until we get this sorted. Does anyone else have any experience of this happening and how to stop it happening again? Thanks Steve
Intermediate & Advanced SEO | | Steve251 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Load balanced Site
Our client ecommerce site load from 3 different servers using load balancing. abc.com : IP: 222.222.222 Abc.com: IP: 111.111.111 For testing purpose 111.111.111 also point to beta.abc.com Now google crawling site beta.abc.com If we block beta.abc.com using robots.txt it will block google bot also , since beta.abc.com is really abc.com I know its confusing but I been trying to figure out. Ofcourse I can ask my dev to remove beta.abc.com make a seperate code and block it using .htaccess
Intermediate & Advanced SEO | | tpt.com0