Impact of Non SEO Subdomains
-
My company has several subdomains whose specific purpose is to act as a landing page/site for our paid search and/or email program.
One of the things I've noticed on these subdomains is that they are not being excluded from the SEObots.
Could the lack of proper SEO techniques on these subdomains impact our main www subdomain?
What is the proper configuration we should use to make sure these sites are not considered for SEO?
-
It is _possible _that a subdomain-based landing page could be cannibalizing rankings for specific terms from another page on your site. But if that landing page is actually that good for the term, its not necessarily a bad thing to have it ranking. If its ranking better than the pages you optimized for organic then maybe you should look at why that is (i.e. is it getting good/better links, are people sharing it around, is it better targeted than the organic page, is it more intuitive or has a better call to action, etc. etc.).
Now, if you really don't want thoe pages to rank in organic in place of optimized pages you created then you can very easily add a NoIndex tag to the page or exclude it from being crawled in Robots.txt
-
I am wondering what exactly you mean by "not considered for SEO"?
For many purposes, subdomains are considered as independent domains. If they are excellent landing pages for a specific search, I see no reason to exclude them from appearing in organic search; else a noindex might be wise. But I cannot really imagine a good page deserving that, assuming linking to your regular page and no cannibalisation.
In general I would slap on the basics - proper description, title, maybe social media data and be done with it unless I have a really good reason to assume they are actively harmful somehow.
Regards
Nico
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
Page speed in relation to SEO
I cannot seem to find any information about this, so I thought I would try to get a few people's opinion. How do you think pagespeed is measured in terms of Google using it as a ranking factor? Do you think they use their internal Pagespeed app? Something during the crawl? Your GA site speed?
Technical SEO | | LesleyPaone0 -
Subdomain question
Hi guys, I have a subdomain on my site that i want to completely remove from the index. I tried already everything to remove it but it is special situation so the only choice i have left is to remove it from Search Console in "Remove URLs" feature. So my question is: if i remove my root subdomain (example: http://subdomain.mydomain.com/) via "Remove URLs" feature in Webmaster Console, will it remove all the URLs coming from that particular domain as well? I also want to make sure that my root domain will stay untouched and be functioning normally. Thank you for advice!
Technical SEO | | odmsoft0 -
Recommendation for SEO plugin for Wordpress
Dear Moz Community, Could I pick your brains on SEO plugins for WordPress? Our web developer has installed an SEO plugin called Yoast, and I am not quite sure of it's efficiency. The problem we have at the moment is that the Page Title is not updating on Google the way we anticipated. To solve this issue we unchecked forced rewrite under the title options, but this had no effect. For instance our name on Google appears as Man Van London all the time, despite any amendments we make it always has Man Van London at the start of the title. ( website: www.manvanlondon.co.uk) If Yoast is the best SEO plugin for wordpress, is there any solution to fix this issue? Or is anyone familiar with another plugin? Does anyone suggest to not use plugin's at all? Thank you for your time. Looking forward to your wisdom. Monica
Technical SEO | | monicapopa0 -
Does hidden text, which appears for an onclick event, get indexed by Google and what SEO impact does this have?
I'm trying to simplify a conversion process with an onclick event to show text rather than having a completely separate page, but wondering if this is going to negatively impact on SEO, especially considering it's hidden text. I've seen a couple of things out there where you could position the text off the screen and the onclick results in it coming on.
Technical SEO | | JuiceBoxOM0 -
SEO MOZ technical questions
Hi there, I would be very grateful if you can provide me with an explanation to the following so I understand it better - what do these heading mean? Domain Authority: (out of 100) Domain MozRank: Domain MozTrust: Total Links: Ext. Followed Links: Linking Root Domains: Followed Linking Root Domains: Linking C-Blocks: Thanks very much guys, much apprciated. Thanks Gareth
Technical SEO | | GAZ090 -
Sub Domain SEO
I am thinking to Add Sub Domains to get better rankings for Local Searches. So I will develop City Specific Sites with Specific Language. For Example qatar.wisnetsol.com. IT will be in Arabic. If my Good standing and Ranking on Google for wisnetsol.com will help my subdomain to rank better? if we setup wisnetsol.com/qatar, how it can target Qatar in Google Webmaster tools? Will links for qatar.wisnetsol.com and wisnetsol.com are seprate? What do you think about this strategy? Is it good or bad?
Technical SEO | | Khuram0