What is the Impact of Content Personalization on SEO?
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Date of Review on productpage - important for SEO?
Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
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Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.0 -
Web Overlays - Region Specific Offers - SEO Implemention & Considerations
Hi all, I'm currently considering implementing some overlays on a site. They're likely to be time-specific (so running only on certain hours and days), visitors will only see it once and content will also be slightly different based upon the region of the visitor (US, Non-US). They will be marketing-based messages tailored to the visitor based on where they are visiting from, I was thinking about putting the content of the overlay in an <iframe>and blocking it from being crawled/indexed by bots.<br /><br />Would this approach set-off any alarms with Google in terms of cloaking or any other nasty things? To clarify, they'll be as unobtrusive as possible to the visitor.<br /><br />Based on the above approach, bots will see that an iframe is being called, but with more or less no content - would this be a problem too?<br /><br />Another approach i thought about would be to dynamically serve different images based on the region...<br /><br />Lastly, assuming correct and safe implementation from a technical perspective, as a generality, have people seen better results from capturing exit traffic, timed overlays or when people first land?<br />Any advice appreciated!</p></iframe>
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Which rich snippet is better for SEO ?
Hello guys, I have rich snippet on my blog, actually I have 2 kinds of them... rating star and authorship... both of them apears on google when my site appears on the results... BUT.... just one of them by time. I notice that when someone rating one of my blog post, then in the google results for that post, It will show the stars and not the face of author and vice versa.. So I would like to know about your experience, wich one is better for seo and gain clicks, authorship or star rating ?
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Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
Hello, I optimize for a fashion, eCommerce site which has catalogue pages and product pages. http://www.zando.co.za/ We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic. We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great. Now, I want to use the links generated by this section to rank for generics like this: For example: I want to rank for "Lingerie" and I have this page set up as the target: http://www.zando.co.za/women/clothing/lingerie/ I create some amazing content that generates lots of links containing the word "lingerie" . That awesome content lives in:(hypothetical URL:) http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/ I want to (and this is where you come in 😉 get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url). Perhaps similar to the Wordpress style <read more="">page break on posts?</read> Reason is, I want my "Money-Page" to get the links with "Lingerie" in it. Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same. My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece. Or perhaps this can all be solved with good design? Here's a WBF talking about mixing content: http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday Does anyone have an example of someone doing this well? PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product. Cheers Paul.
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Improving data tables for Usability & SEO
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Any Suggestions for Building an SEO Friendly Auto Dealership Website?
Does anyone have suggestions for re-designing an auto dealership website? Is it possible to build a WordPress website that accepts an inventory feed from VinSolutions? I've been building websites and provided SEO services for years. This is my first time working in the auto industry. The issue I am facing is that our dealership currently have two websites. Both are built on 3rd party platforms and I am seriously considered rebuilding our website from scratch. Our first website was been provided to us by our Hyundai and the website is managed through Cobalt. While I like that the website is directly affiliated with Hyundai, it's very difficult to manage and I have yet to be able to get the techs to grant me access to the FTP server or provide help with installing Google Analytics and Webmaster Tools. The owner of our dealership never liked the Cobalt website so they decided to launch a second website that is created and managed by a company called Dealer Specialties. The site is also very difficult to administer and I only see problems later down the road. Is anyone familiar with working with auto dealership websites? I would love to hear your comments on the best way to proceed with our new web presence.
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Using overlay content on landing pages - possible? recommended?
We want to use an overlay, like a modal dialog, in a landing page to show more information to support conversion without linking to another page or using popups. Anyone have any stats on success or risks? We've considered simple roll-overs to provide some more info, but everyone has raised alarms that we may be introducing a potential technical or usability hurdle for users. The overlay would display when someone rolled over or clicked a "Learn More" link on the page to provide additional offer reinforcement points to drive the visitors from consideration to conversion. Aside from our own testing, we don't have any sources to cite as to whether this approach can or will impact or aid conversion. Any insights would be appreciated.
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Duplicating Product Titles in the Page-Content
I have been debating this with a few others within my office and we would like an outside opinion on this issue. This screenshot is of a new product grid I have been designing. I have decided to try something new for SEO that I have seen elsewhere. (see attached image) The page-content below the last products on the page, now have a small paragraph that contains all the products "titles" that are visible on the page. The intention is to capitalize on multiple search terms by using modifiers to replace special character sets within the title. For example: 46" 3 Seat Perforated Square Picnic Table = 46 Inch 3 Seat Perforated Square Picnic Table Not only does this give a secondary search term that could convert but increases the number if instances of "Table" within the page. Suggestions or Thoughts? Thanks! GviGn.jpg
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