Site architecture
-
Hi guys,
I have a new website in the recycling bins sector called recyclingbins (dot) co (dot) uk. We are building it as we speak and just wondered if the below would be a good choice for our category pages?
office recycling bins
kitchen recycling bins
outdoor recycling bins
school recycling bins
home recycling bins
What i am particularly interested in is whether having the keyword recycling bins at the end of every category is too much?
Thank you
Jon
-
I would aim to have the page name with the full phrase (for example www.example.com/office-recycling-bins.html) and also have the full phrase in the title tags however in the navigation I would go for Office Bins, Kitchen Bins, Outdoor Bins etc.The user is aware that site is about recycling so doesn't need to be told on each navigation label.
-
Hi Jon,
If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".
Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home
Just adding my thoughts.
-
Hi Ryan,
Its my fault, the site will be an ecommerce site with around 100 products in 5-6 categories and a integrated blog, the blog will have all that information targeting the longer tail keywords and low competition keywords.
Each category will have between 10-20 products in and many colour variations but these will be grouped as one product with product options.
Some products will fit in more than one category.
I am thinking about a category header Called "Recycling Bins For" then underneath having the categories as:
School
Office
Home
Outdooretc.
Do you think that would be best?
Thank you
Jon
-
Without knowing a lot more information I would think a flatter architecture would be more appropriate. How many models to you have for each category? Do you plan to write articles that would apply specifically to "office" recycling bins?
I recycle myself and recently learned that I should not through pizza boxes into the recycling bin. Apparently the grease is an issue. An article can be written on the topic but it would fit best in the general "recycling bin" topic rather then any of the categories you mention. I am having a hard time thinking of any topic which would apply to only those categories. I can see "personal" and "commercial" use but not much further. It could be my lack of knowledge on the subject which is where your expertise comes in.
-
You can still target them keywords even by not including "recycling bins" in the category name.
You can optimize on each page by using meta title,content,headers etc..
-
Hey Ryan,
I guess i am trying to see how i could split the categories up to target those keywords, still be relevant to the site and not be spammy.
Ultimately i am only selling recycling bins. I could use just the first word of each suggested keyword above, but then from any seo point of view i would be struggling to rank those category pages more wouldnt i?
Thank you!
Jon
-
Those titles seem fine for pages or articles. For categories the inclusion of "recycling bins" on a site dedicated to recycling bins does seem spammy. I would especially not recommend using those titles in your navigation.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
Do Google Know What People Are Doing On My Site?
I run an ecommerce site and am keep to increase the time on site and reduce bounce rate. I have had some good results from writing good articles and advertising them on Outbrain and Twitter; both of these metrics have improved. However, I am wondering if Google will see this. Clearly if people land on the pages from the SERPS and return there they will know what is happening but will they know if people get there from an advert?
On-Page Optimization | | T0BY0 -
What precaution should we take to change the default page of the site
For some reason we wanted to change the default page of my site from example.com to example.com/default.aspx. We will be using 301 redirection to get the back link benefits. Do we need to make any changes in webmaster tool and sitemap too??
On-Page Optimization | | CyrilWilson0 -
Client has 2 websites... won't do away with old site.
Ok my situation is: We have built a new site for a client and they would like to keep both sites working. Should I just attempt to optimize both sites to rank well in their area? Or should I be suggesting a 301 redirect from the old domain to the new? Other options? Thanks in advance
On-Page Optimization | | IntermarkGroup0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
Linking within Secondary Site
So we've got a secondary site that has quite a bit of authority & links that used to have all types of info on parasailing. All those pages are gone and homepage is now a salespage (management decision, not mine) Our main site sells a wide range of tours and activities and does have a page for parasailing. The secondary site uses the same template/navigation as our main site (again, not my decision). Do you think that's an effective way to send link juice to our main site? The secondary site has some pretty awesome high authority sites linking to it. I've considered 301'ing the whole site to our main site but it's got a really solid domain name and I'd like to take up 2 SERP listings (main and secondary site) Is there a better way to have double listings but still send a good amount of link juice?
On-Page Optimization | | SoulSurfer80 -
Best way to optimize site for Google Maps?
I am working with a site right now and they are ranked #1
On-Page Optimization | | WhiteHat12
for many keyword phrases based on their location and service. Their service is an
Insurance agency, so they rank #1 for many keywords like “Miami Insurance” or “South
Florida Insurance Agency” (their not actually ranked for Miami
just giving an example). I also include their address on every page of the site
(maybe that better helps Google maps?). Problem I am having is when searched
just the keyword phrase they rank number 1 but when searching say “insurance”
while being logged in to the area they rank for they do not come up. I hear that
there might be specific ways to optimize for this. What I would like to know is
what would I have to do to optimize for Google maps and what’s everything I possibly
can do. I am good with search engine optimization but have never really dabbled
much with Google Maps, I always thought they just ranked you based on your
address.0 -
Major update to site architecture (outline)-Is Google going to drop?
I'm working with a lawyer client who has a table-based, outdated site. Her nav links consist of a jumble of topics and static pages in one long sidebar list on the home page. I'm moving her site to Wordpress and I've recommended that she organize the site based on categories that roughly match the topics/keywords she wants to rank highest for in Google. The site will be much better organized and coded and the URLs for the new launch will be much stronger for SEO by being targeted and coded properly. So the site should rank better after, right? Right??? I know that when Google crawls the new architecture, it's not going to find the expected long sidebar list of internal nav links. It'll find better, more keyword targeted internal nav links. But will that keep the site from getting dropped off page 1? I'm speaking w/ the client tomorrow and if she's going to drop or get bounced around, I feel like I should prepare her and let her know roughly what might happen. I'm thinking based on my current understanding that I should tell her to expect to be bounced around for a few weeks, but in the end she should rank higher than before. What would you do/say?
On-Page Optimization | | bvrob0