Is adding video to my homepage a ranking signal
-
Just had a lengthy chat with an SEO guy and one of the points bought up was that video on the homepage is a definite signal these days and the bots read the metas better than ever.
I'm not sure about this, I do think that videos are a thing that improves the user experience but to rank?
If it was to rank would I embed a YouTube video as its owned by Google, Vimeo for the quality or self-host but cause me to have a heavy page.
I'm a bit lost here and would appreciate some guidance.
-
Thanks, That is a great response Roman,
I'll go through those links and study them.
-
A video can help you to improve your bounce rate or your user experience or even your Conversion Rate but trust me, it will not boost your traffic, your rankings or your authority.
Google’s 200 Ranking Factors: The Complete List - Backlink.io
https://backlinko.com/google-ranking-factors2017 Local Search Ranking Factors - Moz
https://mza.seotoolninja.com/local-search-ranking-factorsThe Periodic Table of SEO Success Factors - Search Engine Land
https://searchengineland.com/seotable4 Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal
https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/Maybe if you make an outstanding video, which is very well optimized, like the Whiteboard Friday, but in that case, we would be talking about content strategy not just a simple video on your homepage.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Good or Bad is having a blog feed(s) on the homepage?
Hello everyone, I was wondering if I can get some different opinion about having a blog feed on the homepage. Image, title, excerpt I have several feeds on mine which I do not believe it hurts and has helped my rankings but I wanted some superior SEO brains to weigh in. https://www.brightvessel.com Is it good for SEO? When would it be bad? How many posts would be considered too much? On my blog, have the most recent posts which have some of the same feeds. Which is making me question the duplicated content. https://www.brightvessel.com/blog/ Thanks! Judd
On-Page Optimization | | brightvessel0 -
When do Panda ranking factors apply when Google deindexes a page
Here is 2 scenarios Scenario 1 Lets say I have a site with a ton of pages (100,000+) that all have off site duplicate content. And lets say that those pages do not contain any rel="noindex" tags on them. Google then decides to de-index all those pages because of the duplicate content issue and slaps me with a Panda penalty. Since all those pages are no longer indexed by Google does the Panda Penalty still apply even though all those pages have been deindexed? Scenario 2 I add a rel="noindex" to all those 100,000+ off site duplicate content pages. Since Google sees that I have decided to not index them does the Panda penalty come off? What I am getting at is that I have realized that I have a ton of pages with off site duplicate content, even though those pages are already not indexed by Google does me by simply adding the rel="noindex" tag to them tell Google that I am trying to get rid of duplicate content and they lift the Panda penalty? The pages are useful to my users so I need them to stay. Since in both scenarios the pages are not indexed anyways, will Google acknowledge the difference in that I am removing them myself and lift the panda ban? Hope this makes sense
On-Page Optimization | | cbielich0 -
301 Redirect and SEO Rankings
I recently restructured my webpage URL's (about 300 ~ 75% of my total website) to make the URL paths more SEO friendly. Within a few hours of restructuring the pages, I did a 301 redirect to my old URL's and pointed them to the new pages. I have seen ~ 50% drop in organic traffic. I started the restructuring exercise 14 days ago and finished it a few hours back. I have 3 questions: How long will it take for me to recover my old traffic. Will I recover most of it or some of it? Due to a glitch in the specified path, some old URL's were wrongly redirected (this happened with 9 pages to be exact). I will explain exactly what happened: www.redirct.com/superseonow1 ---- redirected to ---- www.redirectnow.com/seonow1 **/superseonow was 301 redirected to /seonow. After 3 days I realize that /superseonow1 was actually /supernow1. The same thing happened to 9 pages - /superseonow2, /superseonow3 ..... ** I have removed all the wrong redirects. When I tried to enter the correct (old) paths now and 301 redirect them to the new paths, the page was not found using the old paths. Should I redirect the old paths to the New ones even now? 3. Finally, in how much time after you change the page structure should you use the 301 redirect. Since I had two different teams working on this job, there could have been up to a 24 hour gap between the redirection.
On-Page Optimization | | rajatsharma0 -
Wrong Page is Ranking
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
On-Page Optimization | | TrinShin0 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
Ecommerce, Adding Content To Categories/Product Pages
In an eCommerce store, when is it appropriate to add quality category pages content and when is it more appropriate to add content to the actual product pages instead?
On-Page Optimization | | BobGW0 -
Get the startpage rank high for one word
Hi, This has maybe been asked many times. I wonder for example how our website www.hardtours.se can receive higher ranking for the word "hardstyle". Our competitor has "hardstyle" in the webadress and it feels useless to compete with them since it feels that having the name in the www adress is to hard to compete with. Or am i wrong?
On-Page Optimization | | Zacay0 -
Looking for advice on rewriting page that is currently ranked.
Hi, we put up a page 2 years ago (available from our home page) that is currently ranking in top 5 for a few of the key words we built it for. The challenge is we did this quickly and know we can (and actually have) built out a better quality, informative page. The content while similar is completely rewritten. Does anyone have experience in rewriting low quality pages that are ranking well? Essentially we are trying to step up our game and build up our quality from a human perspective, but unsure what/if any would happen with our SEO and keywords we are currently ranking for. Thanks!
On-Page Optimization | | redfishking0