How to find the supporting topics to talk about ?
-
Hello,
How do I figure out which supporting topics to talk about in my content ?
Are the supporting topics the questions people have ?
Do I find those in the keyword tool ?
Thank you,
-
Absolutely.
-
No problems. I have seen that article before. My only issue with using Marketmuse or Semrush is that they look at who ranks but what about if those that rank all have the wrong topics... For example let's imagine I want to rank on "Bordeaux bike tours".
The tools recommend to cover Gironde and Garonne because that is what they find in the site that rank in the TOP 20... but isn't it wiser to cover Cycling holiday and Bordeaux which seem to be closer that what my target keyword is ?
Thanks,
-
Ah. I misunderstood your question. I thought you were trying to get at site topical authority whereas you seem to be asking about how to find topics to cover in a specific (single) piece of content.
Jeff Baker wrote a post on the Moz Blog back in February called "The Google Ranking Factor You Can Influence in an Afternoon [Case Study]". He talks about a process for identifying which topics you should cover in a content piece. Check it out. I think he's on target.
Basically he's suggesting you look at the top search results for your query focusing on the content that is trying to satisfy the same intent as yourself. Then inventory the top ranking content's breadth and depth and try to one-up them. He suggests you can do this manually or using tools like Marketmuse and SEMRush. Read the comments as well for useful insights and suggestions.
-
Thank you Donna for the tip. So from my understanding it is better to go after user intent in terms of topics that I decide to cover instead of the topics that I might find the content suggestion of moz that are not necessary what people type but just what pages that rank "well" cover. Correct ?
-
I saw a great tip by Justin Briggs on Twitter the other day. You know how Google always displays "Searches related to..." at the bottom of search results? Justin explains how you can scrape those. I'd consider those "supporting topics" and you could also use them as seeds for keyword research.
https://twitter.com/justinrbriggs/status/980149937869434881
The attachment also shows you his tip.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content suggestions and topics
Hello, In the list of topics that moz recommends, how many of the topics that are recommend should I cover just 2 or 3 or 10 of them ? is the more the better ? Then let's say one of the topic recommended is tennis should I just add the topic tennis once in my content or do I need to cover this topic multiple times ? meaning write the topic tennis 3 times across my content ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How do you find synonyms for a word in Google?
Hi, How would you go about finding a connection between words in the eyes of Google? So for example if I enter ~shoes -shoes I get a few things turn up in bold. Boots is one which makes sense and I would assume Google makes a connection between the words so using both in content would help semantically. BUT the other word it bolds is Store - this is where I get lost why would it make this connection unless Google is taking actual query data from users and making a different type of connection between words. How do you find a solid connection between words?
Intermediate & Advanced SEO | | Bondara0 -
What to talk about when building relationships
Hello, I'm assessing what to do to build relationships in my client's niche. For each possible backlink provider, I'm thinking 1. Like them on facebook 2. Follow them on Twitter 3. Add them on G+ 4. Read their recent blog posts. 5. Comment in their facebook account about what I liked about their latest blog posts and tweet (though I don't know what to tweet here) 6. Post helpful blog post comments 7. Get the conversation going, then talk to them introduce my content to them that will help them. (though I don't know how to make the transition) I'm marketing a PDF that is helpful for their site and an HTML article (same content as the PDF) that has been non-commercialized. This is for an ecommerce business. My biggest void is not knowing how to lead a good relationship conversation into a conversion. I don't want to be salesy. But I'm looking for general comments as well, like what to tweet and anything I've left out in the list.
Intermediate & Advanced SEO | | BobGW0 -
Finding Duplicate Content Spanning more than one Site?
Hi forum, SEOMoz's crawler identifies duplicate content within your own site, which is great. How can I compare my site to another site to see if they share "duplicate content?" Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Finding broken links / resources by topic
Hi fellow mozzers! In an effort to ensure we're exploring every avenue when launching our new website, I was hoping to find some useful broken links / resources that we could incorporate into our link building. We have used the standard tools for this (W3C, Xenu etc), but they all seem to have the same issue in that they reveal all the missing links on a site (although some don't actually tell you the page they are on), but you still have to sort them to see if the links/ resource is related to your theme. When you're on a niche site, this obviously isn't an issue, but on a site like Mashable (to use the example given in a recent SEOmoz blog) it could result in wading through hundreds of links to find one relevant one right at the end. Is there a tool that allows you to specify what theme links you are looking for from a site, or better yet one that allows you to check multiple sites for multiple missing themed links in one go? Or is the best way to export the list and just search the document for certain keywords?
Intermediate & Advanced SEO | | themegroup0 -
Is there a way to find out how many 301 redirects a site gets?
If you do a search on "personal loans" on Google the first non-local/personal result is onemainfinanical.com. They have far fewer links showing in OSE and YSE than the other sites. I know onemainfinanical.com is a Citbank site so I'm trying to determine if they are ranking so high b/c they are getting 301 link juice from old Citibank.com authority pages. Is there anyway to check to see what sites are sending link juice through a 301 redirect instead of a direct link?
Intermediate & Advanced SEO | | fthead90 -
Can't find my site on Bing, since ages
Hi Guys, Well, the problem seems normal but I guess it's not. I have tried many things, and nothing changed it, now I give it last try... ask so maybe you will help me. The problem is.. I can't find my site nowhere in Bing, I mean nowhere by not in first 20 pages for my keywords "beauty tips" and the site is: http://www.beauty-tips.net/. In my opinion it should be pretty high... maybe it's too high so I can't see it ;). I never had special problems with Bing, was easier to be there "somewhere" than in google, but with this one is totally opposite. Any ideas? Thanks for your time!
Intermediate & Advanced SEO | | Luke220 -
Subdomains vs. Subfolders for unique categories & topics
Hello, We are in the process of redesigning and migrating 5 previously separate websites (all different niche topics, including dining, entertainment, retail, real estate, etc.) under one umbrella site for the property in which they exist. From the property homepage, you will now be able to access all of the individual category sites within. As each niche microsite will be focused on a different topic, I am wondering whether it is best for SEO that we use subdomains such as category.mainsite.com or subfolders mainsite.com/category. I have seen it done both ways on large corporate sites (ie: Ikea uses subdomains for different country sites, and Apple uses subfolders), so I am wondering what makes the most sense for this particular umbrella site. Any help is greatly appreciated. Thanks, Melissa
Intermediate & Advanced SEO | | grapevinemktg0