Best Approach for GMB/Local Optimization for Central Office with Multiple Locations
-
Hello,
Our site is designed to place people in different locations or houses. We have six locations total; each one has its own name, physical address and landing page. We also have a central office for the brand with its own NAP.
All addresses fall under the guidelines of Google My Business (i.e. people visit each location and our office...etc.).
Unless it’s ideal, we most likely wouldn’t be running a full-scale local campaign for each location due to restrictions on resources and wouldn’t want to spread ourselves too thin.
Our question is; would it be best to set up a GMB listing for each location including our central office, only use the central office or just the 6 locations? – We know multiple locations is not an issue for GMB but we weren’t sure if that’s the ideal way to approach it in this case.
Essentially, would it be better to focus on our central office for GMB/local efforts and just make sure that our other location landing pages are the highest quality possible or better to use GMB for every location (including the main office) and over time start local work on all of the above.
Also, if we do only use just the central office; should we be avoiding listing the other addresses on each landing page to avoid confusing Google as to where we are located?
Any help or insight on how to approach this would be very much appreciated.
Looking forward to hearing from all of you!
Thank you.
Best,
-
Hi Ben,
You're welcome! Good follow-up question.
If your company (XYZ) places patients in facilities you don't own (Sunshine), then you aren't authorized to create GMB listings for Sunshine. Nor would any other service that places patients in those facilities. Sunshine would need to market themselves as the owner of that location.
Hope that makes sense.
-
Thank you very much for your fantastic answer. Regarding number 2; if the homes ‘don’t belong to the brand’ would each one need to be marketed independently and just not associated with our brand name? – Curious on what it would change.
I’m assuming from a practical standpoint it would be a similar answer though (i.e. budget providing, starting with the central office and then moving on to the next ones, just in this case separate from mentioning the brand).
Thanks again for the help!
Best,
-
Hi Ben,
Thank you for the additional details. So, I'm seeing a couple of factors at play here that are important to your ultimate decision making.
-
If your resources are too spare right now to market 6 locations + home office, then, yes, just go with the home office and then begin marketing your other locations as budget becomes available.
-
But, ideally, you would want to market all of your locations - if - and this is an important "if" - each of these locations genuinely belongs to the business. So if you are XYZ Rehabilitation Center, these locations must also be XYZ Rehabilitation Center. This cannot be your XYZ brand placing people at Sunshine Rehabilitation Center and then marketing Sunshine as if it were your own. So, provided all locations are branded with your brand, then yes, you'd want to market them all.
You're right that you want to strive for brand recognition and want people searching for "XYZ" to find and recognize your brand on the web. But, many people won't be searching for your brand. They'll be searching for something like "drug addiction treatment center San Diego". If one of your facilities (not your home office) is located in San Diego, you want these customers to find it. And, so, you need to market it. That's the basic rationale behind all this.
So, if you have the budget, market everything. If your budget is tight, do it one location at a time. Good luck!
-
-
Go with local locations. You can append or prepend brand name to the locations names. "Pete's Place - Brand Name". Because folks would want to go to the closest place, not to the central office.
-
Thank you both for the help; it’s very much appreciated.
It might be a similar principle as a real estate firm, but our business helps place people with addictions into different treatment homes in the area. While each home has its own name, address and landing page, we have a central office for the brand.
Our thought was because it’s less likely for people to search for the individual addresses and people would be more inclined to recognize the brand it might make more sense to just use the central office. But we weren’t sure if that’s the best approach or if it is, how best to handle mentioning the address on each landing page.
If there are any other details we could provide that might help just let us know.
Thanks again!
-
Hi Ben!
May I ask for a little more clarity regarding your business description "Our site is designed to place people in different locations or houses".
Are you a real estate firm? Something else?
-
Hi there.
Think of it from the user's perspective. Does your product/service "require" brick and mortar location? Would people be more likely to buy from you if they can visit (or even just see online) local physical location? Or does it all just kinda forwards to central office and those local offices are more for show?
If having local offices are beneficial to users, therefore it will be beneficial to your business, therefore go ahead and have GMB for all of them. If not, then just GMB for central location.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best address to use on Google business listing for youth sports program
Hello, Moz Community! I'm helping a friend with some local marketing for his youth sports program. He trains his kids at a community center and a public park where court times are managed by the city. His address in his Google business listing is currently the community center, but that is shared with multiple businesses including the community center itself. I know he needs an address that is unique to his business, but he lives outside of the city in which his program is located. Our goal is to boost exposure in the city in which his program is located. Since 1) his business address is located outside of the city in which he conducts business and 2) the addresses at which he conducts his business is utilized by multiple businesses including the actual property owner, what options do I we have for an address that Google will recognize as valid and won't cause ranking issues? If there is nothing we can do in the current situation, what are steps we can take to address this issue for his business? Thanks a lot!
Local Listings | | Tony_GP0 -
Adding Multiple Country Locations for Google Business Listings
Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice. I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website? Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
Local Listings | | Katarina-Borovska
Katarina0 -
Why is my local page is ranking better than yellow pages for that particular search?
My search query is "façadier bastogne" in google.be which in English would translate as "plasterer" and bastogne being the local city I am targeting. I can't seem to understand why my site peintre-plafonneur-facadier-bastogne.be/fr would rank higher than our local directory "Pages d'or" (Yellow Pages) which has a high DA and almost always ranks first for similar searches as "peintre bastogne" (painter)? Not to mention my site was created by Pages d'Or. How did they manage to rank this so high whereas if you look at it you'll see that they have not made any SEO work on it whatsoever. Could anyone help me understand this or tell me which way to look in order to get that information? I really need this as I am paying a lot to this directory for my site and was planning to launch my own WordPress website.
Local Listings | | Thomaspdt1 -
Which Rank Trackers Include Local 3-pack Rankings?
Granted the Local 3-pack is heavily influenced by the distance between the user and the business, when you actually include the city name in the search, the local 3 pack result doesn't center the map at the city in the search and not the user's location so it is much more consistent despite the searcher's location. So my personal opinion is that it is worth tracking local 3-pack when you use a keyword such as "Home Inspection Seattle Wa" With that said, which rank tracking services includes the local 3-pack in their tracking results, other than of course Bright Local?
Local Listings | | JCCMoz0 -
Multiple Location TROUBLE!
Hello Moz World, I have a client that has three brick and mortar locations. After placing all three locations into Google Places, I discovered that 2 of his 3 locations are not brick and mortar stores. They are actually his house, and his Mother's house. He is a plumber, and services most of the state. My question is, as a professional SEO consultant who wants to do the right thing, what should I recommend he do? How long before Google catches him, and what will actually happen? Should I advise him to play the system till he gets caught? And Lastly, does anyone have any recommendations on how to rank a single website for multiple cities within the state? Loaded Questions, Thanks ahead of time for all of the responses! B/R Will H.
Local Listings | | MarketingChimp100 -
Google Local Listing Ranking/Traffic Metrics in the Google Search Console?
A client of mine asked me if it was possible to see local listing data (ranking/traffic stats) in the Google Search Console for a URL. I figured the Google Search Console only shows organic metrics not 3-pack/local listing performance. However I could be mistaken. Does the Google Search Console report this?
Local Listings | | RosemaryB0 -
UK aggregators of local business data
Hi Guys, I have signed up for Moz Local and I am looking for UK aggregators of local business data to help build my search. Can anyone recommend a source?
Local Listings | | SEM_at_Lees0 -
What to do with duplicate Listings for Business in Moz Local Tool?
Hi Everyone! Just another newbie Local SEO looking for a solution. I was searching my business listing in Moz Local and it returned two addresses.
Local Listings | | psuh528
Listing #1: 925 B Street #402 San Diego, CA 92101, 67623
Listing #2: 925 B St, #402, San Diego, CA, 92101 Do I need to remove the listing with two zip codes showing up? (I don't see any of my profiles showing up with two zip codes though.) Listing #2 is accurate yet the local moz tool tells me that my Google+ page is 69% complete. How is it possible that Listing #1 scored a 97% complete on Google+? Would you recommend putting the suite number in Address Line 1 or separated in Line 2? Does it even matter? Any advice would be much appreciated. Thanks!0