How to use good keyword URL to help main site
-
Hi.
I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword.
I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right.
Thanks very much.
-
Thank you Greetings واتساب الذهبي.
-
I totally agree with Casey. I have be pushed to build keyword focussed microsites but unless you are willing to put efforts in building a content rich site registering domains with keywords is not useful.
A good example of content rich site used for seo purpose is http://www.privatecloud.com
The site is owned by EMC and is definitely designed well and updated with high quality content. Some of the content on this site is duplicate but it is done properly while giving credit to original link. A right mix of good quality content, regular updates, clean design and keyword rich domain has helped the site to be on first page for a competitive keyword.
-
Hi BreadMan!
If your goal is to rank #1 for this particular keyword, using the domain name with the exact match you've just bought is the best way to go. Search engines definitely reward this, though you'll also need to do all of the right things from a content, branding, marketing and linking perspective, too. Since they know that exact match domains can be easily exploited, they're sensitive to spam/manipulation, particularly so in new sites. I'd urge you to:
- Build out the new domain - perhaps redirect old content from other sites if you own it and want it associated with this one
- Make the site look great - good design is a signal of quality and detracts from the perception of spam. You want the type of look that can make it into the CSS galleries and awards and earn you some nice links and traffic that way Consider the sites that are featured in places like these: http://www.google.com/search?q=css+gallery
- Get some remarkable content on it - via a blog, an articles section, research you fund/produce/share, viral content, etc. You want to earn those first few hundred links authentically, without resorting to classic "push" link building tactics
- Earn some press - press releases, interviews, mentions on news sites, etc. - these go a long way to building credibility
- Invest in social media - the more Twitter followers, tweets, Facebook fans, shares and likes you have, the better you'll do in the engines (and these signals now count directly, too)
You can redirect the site, but you'll get little to no benefit from the domain name exact match. If you already have a very strong site and you're just seeking to protect the name and maybe use it to redirect for offline branding, that's fine, but it won't be a positive SEO contribution unless there was good content/good links pointing to it previously. Best of luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What word should I use in my URL for my blog
Should I use the word "blog" in my sub folder as in : http://www.mybusiness.com/blog or should I use http://www.mybusiness.com/news. Is there a difference for when my site is crawled. I understand that a blog works a little differently. Can someone explain the basics?
On-Page Optimization | | graemesanderson0 -
Rel Canonical help
Is it possible to confirm this to me please? My understanding of the rel canonical tag was to tell google of duplicate content? so for instance product 1
On-Page Optimization | | TeamacPaints
www.ourdomain.co.uk/products/category/subcategory/theproduct1 Product 1a
www.ourdomain.co.uk/products/category/subcategory/theproduct1a same content just a different colour would be rel canonical'd to Product 1 as thats the main product, is my understanding correct? Now here is what I have discovered. www.ourdomain.co.uk/products/category/subcategory/theproduct1 has a rel canonical tag that reverts back to www.ourdomain.co.uk/products/ which isn't optimized as such its just a generic catalog page. This is inccorect and google will dismiss the actial product and revert to the generic catalog page? any help would be great.0 -
Best practice for URL structure - short and sweet, or double keyword?
We are just about to re-jig our main category pages and have found that different leading sites have taking different views on short and sweet url structure vs. repeated keywords1. For our website we have two options. We have two options: mywebsite.com/browse/birmingham/restaurants-in-birmingham or mywebsite.com/browse/birmingham/restaurants Someone like opentable have gone for short and sweet (opentable.co.uk/birmingham-restaurants) whereas people like Time Out have gone longer with multiple matches in the url (timeout.com/london/food-drink/londons-top-50-restaurants). Is there a consensus on which is better?
On-Page Optimization | | HireSpace0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
Can you expound why i have to avoid using meta keywords?
I'm using the on page report card and it tells me that i have to avoid using meta keywords.I'm a little bit confused. I thought that it's important to use it all the time so search engine can better index the site. if I use SEO Quake it will tell me in the diagnostic test that I need to input keywords.
On-Page Optimization | | jsevilla0 -
URL Rewrite
(By Google Traductor) Hello, I wanted to ask about some changes that we are evaluating for the issue of passing the url with variables to be more descriptive, for example: http://www.agroads.com.ar/detalle.asp?clasi=139592 tohttp://www.agroads.com.ar/humedimetro-para-cereales-draminski-gmm-139592.html In this case corresponds to the breakdown of a product if you have long published andcan be well positioned to change the title of this position would be lost unless youmanage it with a 301, as one would manage when you have more than 30000 products and title may change several times? There are tools to manage this? Finally, we must apply this to all listed with their respective filters, recommends doingtheir part with 301 redirects and analyze what funciene well to continue with the rest or implement a complete change? I hope I can bring a little light to implement this. Greetings and thanks! Roberto
On-Page Optimization | | romaro0 -
No Index help
Hi, I have alot of notices about webpages that are apparently blocked by no index robots, I look through the code on the site and cannot see any coding for this and am confused how to fix the problem. Help anyone?
On-Page Optimization | | Vetshopgroup0