Domain Authority / Page Authority
-
I manage a site that has home page authority of 69, and overall domain authority of 63. To improve domain authority, would it help to remove some of the pages that have 0 page authority? There are over 1,000 pages to this site, and I always thought that the more pages you have, the better (generally). But, does it actually hurt the site to have pages that Google perceives as having 0 page authority, or does this have no bearing? Any insight would be greatly appreciated.
-
The guys above are pretty much right, but to try and explain:
Domain authority, if you don't already know is really just an indicator of the total number of links and unique domains linking to your site (as opposed to just a single page). The more domains the better and works very similarly to PR.
Here's a Whiteboard Friday on Domain Authority and Trust - http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority - (about 7:45 fo DA)
And here's the Whiteboard Friday on how that's used in the SEOmoz tools - http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics - (part 2, round about the 8 minute mark, but worth watching it all).
Now, your question about whether linking out to pages effects DA we need to think about how PR works (as it's kinda the same) and as shown in the first video it doesn't matter how you interlink at the page level, but more the domain level. So links coming into your domain, on any page, determine your DA (to simplify it). And as such linking to low PA pages shouldn't have any effect.
Also linking out to other domains shouldn't effect your DA either and if I had to try and prove that I would probably turn to this YOUmoz piece from Hamlet batista - http://www.seomoz.org/blog/training-the-random-surfer-two-important-adjustments-to-the-early-pagerank-model - which is not as easy to digest, but if we assume DA works like PR then there's be little to no benefit in cutting those links out.
If you are worried about how you link then you may get some advantage from is streamlining the pages by consolidating them. Have a read of this and see if it helps - http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting
Also, the best way to improve your site's DA is to build links from more domains wherever possible into these pages with low PA.
I'm going to publish this and have a read in case I need to edit or have wandered off topic, but hopefully it's useful for you
-
I'd not remove pages from a site (unless they are duplicated, or void): the more the pages, the more the PR internal flow (if you a have a well designed site architecture).
I agree with David: building some authoritative links from many different resources is the way to improve your DA.
-
I don't think that hurts your domain authority. At least, in my experience it never has.
The way to get your DA up is by getting more authoritative links, a higher diversity, and that is pretty much the basis of it.
Work on getting authoritative and hard to get links like .EDU, links from high PR sites, etc...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Has anybody ever seen (or written) a case study on increasing domain authority?
I am an in-house digital marketer for a small business in the UK. The majority of our business comes from people finding us on Google's organic SERPs for relevant search terms. Our website has been around since 1999 and we have established a great base of keyword rankings in that time from key vanity keywords in our field that generate a tonne of long tail rankings for the product pages on our site. Last year, I was given the target of increasing our websites DA from 40(something) to 60+ by the end of the year. I put a plan together at the start of the year which included things like 'create awesome content', 'promote awesome content', do 'proper' link building, do 'real' PR, make sure technical SEO is all up to scratch, increase CTR, reduce bounce rate etc etc But... I wanted to find some examples of case studies where SEO's had taken a site with a starting DA of 'whatever' and increased it to 'a way higher whatever'. I found a tonne of 'How to increase your domain authority' type blog posts which said things like 'create awesome content', 'promote awesome content', 'do proper link building' etc etc but no hard data case studies from people who had been successful in doing it! I really just wanted to make sure that the plan I was putting together, was focused on the right things! Does anybody know of any case studies? I'm still keen to check them out. Being a small business, it's often the case that once we've put a plan together, we quickly realize that we don't have the resources, time, personnel or budget to follow it through but at lest having the plan confirmed by successful case studies doing the same thing or similar would really encouraging! Thanks,
Intermediate & Advanced SEO | | RichAlive
Rich0 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Rel=prev/next and canonical tags on paginated pages?
Hi there, I'm using rel="prev" and rel="next" on paginated category pages. On 1st page I'm also setting a canonical tag, since that page happens to get hits to an URL with parameters. The site also uses mobile version of pages on a subdomain. Here's what markup the 1st desktop page has: Here's what markup the 2nd desktop page has: Here's what markup the 1st MOBILE page has: Here's what markup the 2nd MOBILE page has: Questions: 1. On desktop pages starting from page 2 to page X, if these pages get traffic to their versions with parameters, will I'll have duplicate issues or the canonical tag on 1st page makes me safe? 2. Should I use canonical tags on mobile pages starting from page 2 to page X? Are there any better solutions of avoiding duplicate content issues?
Intermediate & Advanced SEO | | poiseo1 -
What things should I consider if I am doing a 301 redirect on only 1 page/blog post?
I wrote a blog post on one of my websites and it got picked up by reddit and I got a bunch of nice backlinks and now that website got a nice boost overall, and especially that blog post page. I now wish I would have posted the article on a different website of mine. I would prefer if this other site was getting the traffic and the good backlinks that I've acquired. What are the pros and cons if I move the content over to my other website, and 301 redirect just that one article to the article location on my other website? The blog post I wrote almost instantly began ranking for certain terms in Google. Ideally I would like my other website to rank for those terms, but I realize there will be some differences as search engines look at the website as a whole and take many factors into consideration. I know there are tons of case studies and information about moving entire sites etc but I couldn't find much on this. Any advice, questions or comments would be greatly appreciated. Thanks,
Intermediate & Advanced SEO | | bradbowman
Brad0 -
REL prev/next on pages with additional sort parameters
We need a bit of advice on a site we are working on. Currently, the site displays items in the categories in order of date and all of the pages of the category listing are rel prev/next tagged correctly. This is great, and works really well - however we want to include some more sorting options (by popularity, name, file size... etc) into the mix. What's the best way to go about this using the correct tags? Is it better to NOINDEX all of the sorting options and just leave the default by date listings indexed? Also, we cannot canonical the sorted options to their counterparts because the page content would be different. Any ideas? Any help is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | Peter2640 -
Correlation Between Domain Authority and Crawl Penetration?
A. Is there a correlation between domain authority and crawl penetration? B. Is there a correlation between domain authority and juice distribution?
Intermediate & Advanced SEO | | AWCthreads0 -
Page Authority Issue
My home page http://www.musicliveuk.com has a domain authority of 42 and page authority of 52. However I have set up other pages on the site to optimise for one keyword per page as I thought this was best practice. For example http://www.musicliveuk.com/home/wedding-bands targets 'wedding band' but this has a page authority of 24 way below my competitors. Having used the keyword difficulty tool on here it appears that is why I am struggling to rank highly (number 9). This is the same problem for several of my main keywords. I am building links to this and other pages in order to increase their authority and eventually rank highly but am I not better off optimising my home page that already has a good page authority and would probably out rank my competitors? Or am I missing something?
Intermediate & Advanced SEO | | SamCUK0