Locate your Competitors Traffic Sources -SEO related sources - vs. other sources.
-
Is there a tool out there that will help you locate your competitors traffic sources?
I would like to see how much of their traffic is coming from SEO related sources - vs. other sources.
I know compete will do this - but they are ungodly expensive.
Thanks!
-
Anybody else out there? I too have found these tools to be unreliable....
-
sorry missed the word "competitors"
-
Those are the tools I was thinking of, but it is hard to recommend them since they are typically wrong. Again just run them on your own website and look how skewed the results are.
-
Something tells me that his competition is not going to give him access to their Analytics.
But if they do - Alan is correct...
-
google analytics will tell you where each request has come from
-
www.ispionage.com gives away some data for free -- enter a domain and then it shows you a summary of how much they think that site is spending on PPC, what their ads are, who else is competing for those same keywords with PPC, then some SEO stuff like what words they rank for on each of the major engines, and who they think the domain's competitors are.
For traffic you could use www.compete.com (use 'site profile' tab), or maybe www.alexa.com to get a relative sense of how one site's traffic compares to anothers.
Then you can combine the two -- use compete.com's traffic along with ispionage's estimate of PPC spend and you can get a sense for how much of their traffic is purchased vs free.
http://www.spyfu.com if fun to play around with, too, to analyze your competitor's PPC.
-
Can anyone name some of these tools?
-
Short answer: No
Longer answer: There are quite a few 'tools' out there, but they just provide an estimate or guess. Some of them have free versions that give a few example domains that send traffic. I've never seen them actually show anything that matched my actual Analytics.
Ohter answer: Forget the competition and focus on your site. Destroy them in rankings and PPC.. No more worrying about the competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JSON-LD meta data: Do you have any rules/recommendations for using BlogPosting vs Article?
Dear Moz Community. I'm looking at moving from in-line Microdata in the HTML to JSON-LD on the web pages that I manage. Seems a far simpler solution having all the meta data in one place - especially for trouble shooting! With this in mind I've started to change the page templates on my personal site before I tackle the ones for my eCommerce site. I've made a start, and I'm still working on the templates producing some default values (like if a page doesn't have an associated image) but have been wondering if any of you have any rules/recommendations for using BlogPosting vs Article? I'd call this type of page an Article:
Technical SEO | | andystorey
https://cycling-jersey-collection.com/browse-collection/selle-italia-chinol-seb-bennotto-1982-team-jersey Whereas this page is from the /blog so that should probably be a BlogPosting:
https://cycling-jersey-collection.com/blog/2017-worldtour-team-jerseys I've used the following resources but it would be great to get a discussion on here.
https://yoast.com/structured-data-schema-ultimate-guide/
https://developers.google.com/search/docs/data-types/data-type-selector
https://search.google.com/structured-data/testing-tool/u/0/ I'm keen to get this 100% right as once this is done I'm going to drive through some further changes to get some progress on things like this: https://mza.seotoolninja.com/blog/ranking-zero-seo-for-answers
https://mza.seotoolninja.com/blog/what-we-learned-analyzing-featured-snippets Kind Regards andy moz-screenshot.jpg1 -
Traffic drops when showing post dates?
Hello. My blog is 9 years old and i just got serious with regards to earnings. I have observed that whenever i showed published date traffic drops immediately. For years i stopped showing dates. But now, i feel dates are an important factor in Rich snippets because most of competitors who are shown in rich snippets are also showing dates. So i started showing "UPDATED ON" in the Genesis theme framework. Traffic drop is the same as before. Why is traffic dropping whenever i show dates? Even when i show updated dates, wherein all articles show dates of just 1-2 years and none of them are showing how old the site is. And yes, quality is high, content is high. URL is www.marketing91.com
Technical SEO | | marketing910 -
Steady, but continous Google traffic drop. Help?
I am facing a steady, but deteriorating Google traffic drop and i am struggling to find the real reasons. The site is in the video entertainment niche. Here is some data regarding the site in general: Site redesign happened around June We are not doing a lot of off-site and link building in 2013, besides social activities and content distribution to partner sites (top links from OSE are gained long time ago) GWT crawls errors are clean (besides 404s) No manual actions from Google or penalty notifications Serious fluctuations in indexed content in June, but no real effect on traffic Removal of old content during August Top keywords are dropping (may be caused by category pages removal and flattening site structure) Robots file disallows only search-generated pages No sitemap errors or warnings 2K of duplicate meta-titles and descs Thank you and appreciate your help. wyOyoA9
Technical SEO | | dimicos1 -
Fixing a website redirect situation that resulted in drop in traffic
Hi, I'm trying to help someone fix the following situation: they had a website, www.domain.com, that was generating a steady amount of traffic for three years. They then redesigned the website a couple of months ago, and the website developer redirected the site to domain.com but did not set up analytics on domain.com. We noticed that there was a drop in traffic to www.domain.com but have no idea if domain.com is generating any traffic since analytics wasn't installed. To fix this situation, I was going to find out from the developer if there was a good reason to redirect the site. What would have prompted the developer to do this if www.domain.com had been used already for three years? Then, unless there was a good reason, I would change the redirect back to what it was before - domain.com redirecting to www.domain.com. Presumably this would allow us to regain the traffic to the site www.domain.com that was lost when the redirect was put in place. Does this sound like a reasonable course of action? Is there anything that I'm missing, or anything else that I should do in this situation? Thanks in advance! Carolina
Technical SEO | | csmm0 -
Www vs non-www which is better?
Is it better to have all your pages point to the www version or non www version.
Technical SEO | | bronxpad0 -
Why do I get duplicate pages, website referencing the capital version of the url vs the lowercase www.agi-automation.com/Pneumatic-grippers.htm
Can I the rel=canonical tag this? http://www.agi-automation.com/Pneumatic-grippers.htm****http://www.agi-automation.com/pneumatic-grippers.htm
Technical SEO | | AGIAutomation0 -
Multiple businesses, one location
We are a dealership group, we have 2 locations that have multiple brands/multiple business names. IE Chrysler store along with smart... and Infiniti along with Mitsubishi. On Google Places, we can only claim one location per business (based on their guidelines), yet these brands are different. Any suggestions on overcoming this obstacle?
Technical SEO | | autoczar0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0