Seeking URL Advice
-
Hey Moz Community,
I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country> We have roughly 100 pages targeting specific countries.
Right now the URL structure is www.gooverseas.com/internships-abroad/china, but some of my colleagues believe this structure would be better: www.gooverseas.com/internships-abroad/intern-in-china. I personally prefer the shorter structure, but we couldn't come to any agreement so we thought we'd pose the question to the community.
Any thoughts?
Thanks!
-
Thanks for the correction Keri. You are absolutely correct and I fixed my reply based on your sharp eyes
-
Thanks again for your feedback!
These pages are all pretty new (4 weeks tops), but we are aware of the link juice issue. Our purposed solution has been to create a page that lists all of our country pages (approx. 125) and have this page linked to from our homepage. Hopefully Google can then get from our homepage to all of our country pages in two jumps.
Sound?
-
I would go with the shorter URL structure in this case (http://www.gooverseas.com/internships-abroad/china) and use on-page key term targeting (as stated above) to help with semantic definition of the page content.
I noticed that none of the country specific pages have Page Authority (using SEOmoz toolbar) -- I'm not an expert on Drupal so not sure if the pages are brand new (they all have very recent cache dates and don't show up in the Internet Archive) -- or if the 'CTools jump menu' is preventing link juice from passing which will be difficult getting them to rank (unless they receive inbound links at some point).
-
Thanks, Anthony, for your response. Just to clarify how our CMS works, however, internships-abroad is actually a subdirectory of gooverseas.com. Removing the slash is not possible in this situation.
Does this alter your advise?
Thanks!
-
Ryan, I presume you didn't mean to include a space between internships and abroad, and that the primary recommendation should read mysite.com/internships-abroad/china?
-
Hi Andrew -
Shorter URLs generally out perform longer URLs. Also, fewer directories or file paths in he URL makes it easier to distribute link juice to the detail pages throughout the site (this necessitates a fairly flat file structure though and may not be the right solution for larger sites with diverse content, products & information requiring more complex taxonomies - this doesn't seem to be necessary in your case however).
I would suggest www.gooverseas.com/internships-abroad-china ... you get your keyword phrase in the URL with an economy of words in the process - leaving out '-in-' will save 4 character spaces. You can make up for this in your on-page key term targeting using meta tags, H1's, etc to create the semantic drill-down.
TY
-
I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country>
My primary recommendation is:
mysite.com/internships-abroad/china
The above URL is a logical structure. You have one page for each country. You also can offer a category page providing general information such as general advice applicable to anyone considering an internship in another country. The URL has relevancy for your keywords, your site structure and readers. It's not spammy as keywords are not repeated.
Another URL structure that works is:
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Virtual URL Google not indexing?
Dear all, We have two URLs: The main URL which is crawled both by GSC and where Moz assigns our keywords is: https://andipaeditions.com/banksy/ The second one is called a virtual url by our developpers: https://andipaeditions.com/banksy/signedandunsignedprintsforsale/ This is currently not indexed by Google. We have been linking to the second URL and I am unable to see if this is passing juice/anything on to the main one /banksy/ Is it a canonical? The /banksy/ is the one that is being picked up in serps/by Moz and worry that the two similar URLs are splitting the signal. Should I redirect from the second to the first? Thank you
On-Page Optimization | | TAT1000 -
URL SEO: Better directory structure vs. exact keyword phrase
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york". Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.: www.abc.com/en/properties/new-york/rental OR www.abc.com/en/rental-properties-in-new-york Which will help the page rank higher (given all other things on the page are exactly the same)? Thanks!
On-Page Optimization | | MH190 -
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
Page Titles For Local - Help on URL Structure
Trying to figure out the best way to construct localized urls for the dental website. For example, If I have the URL:
On-Page Optimization | | Czubmeister
http://www.kooskidental.com/services/cosmetic-dentistry/
and If I want to make it local to the city I would use: http://www.kooskidental.com/services/richardson-tx-cosmetic-dentistry/ But what happens is that I have other options off the menu like: http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/teeth-whitening/ But if I am trying to rank for richardson tx teeth whitening, I would have to do http://www.koooskidental.com/services/richardson-tx-cosmetic-dentistry/richardson-tx-teeth-whitening/ But that's pretty long and ugly and I don't think I need richardson-tx in their twice. If I am trying to rank for richardson tx cosmetic dentistry and richardson tx teeth whitening, what would be the best structure for the url's?0 -
Duplicate URL for homepage
Hi Gurus, Thank you for reading this question My site is developed in Classic ASP How can i make sure the homepage is not duplicated for http://www.partyrama.co.uk/ http://www.partyrama.co.uk/default.asp http://partyrama.co.uk/ http://partyrama.co.uk/default.asp Regards Sri
On-Page Optimization | | partyrama0 -
Should I rewrite all my URLs ?
Hi all, I'm pretty new here and this is a question I'm struggling with since years ! All my URLs are very long. Years ago I wanted to put as many keywords as possible but today I'm not sure anymore it was such a good idea. Example: http://www.spirit-of-metal.com/album-groupe-Take_Me_To_Janus-nom_album-Ripping_the_Heart_from_the_Chest_of_the_Earth-l-en.html The problem is I have more than 300K of these pages. I'm afraid to create a huge mess even if I 301 them all to the new pages. What's your opinion ? Is it worth the effort ? Many thanks in advance for your precious help !
On-Page Optimization | | kivanSOM0 -
Advice needed form seo point of view
We have a client whose website is http://www.indigenaskincare.com/ There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.
On-Page Optimization | | seoug_20050 -
Trailing slash on URLs
Hi everyone My question is regarding trailing URLs in Wordpress A designer setup a site and made the URL structure something like: www.website.com/description/ but I want to change it to www.website.com/description as this is more SEF A trailing / was added to the permalink structure in Wordpress, if I change this will google see these as new URLs and will all the current URLs become 404? Or should I just leave it? Thanks in advance
On-Page Optimization | | webseoservices0