What would be the ideal method to handling auto-generated product content across network of dealership websites?
-
We have recently started work with a dealership group that operates ~20 separate dealerships (different locations and brands) and individual websites for each. The group also operates two umbrella websites for the group brand that shows the inventory across All 20 dealerships.
All websites are basically using the same template and all product listings are from the same data source (same back-end system). All websites are currently also hosted on the same IP address.
Typically we work with clients to rectify duplicate content issues and work towards having just one version of any piece of content.
However, this is a unique situation in that each dealership has a legitimate brand and marketing need for having their own website. It also is not realistic to ask the client to create unique content for the same product listing 22x.
We understand there are numerous options to consider but I would appreciate hearing any advice/feedback from individuals who have dealt with similar situations. If you know of any good resources on such a scenario, that would also be helpful to verify our thoughts.
NOTE: the duplicate content for product inventory is not across all 22 sites but just usually between 3-4 for each product. Often each product listing is shown on 1 or 2 dealerships and the 2 umbrella sites (one is the main group site and the other a product used/clearance site). Currently we can see multiple domains indexed for the same product listings.
-
An idea could be to create unique content around the duplicate product listings, like user reviews, additional images, a video of one of the cars on the lot, customer testimonials or case studies about owning the car, a video of a drag race between the car and a competitor's car, etc.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing duplicate content
Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?
Intermediate & Advanced SEO | | AMHC0 -
Moving half my website to a new website: 301?
Good Morning! We currently have two websites which are driving all of our traffic. Our end goal is to combine the two and fold them into each other. Can I redirect the duplicate content from one domain to our main domain even though the URL's are different. Ill give an example below. (The domains are not the real domains). The CEO does not want to remove the other website entirely yet, but is willing to begin some sort of consolidation process. ABCaddiction.com is the main domain which covers everything from drug addiction to dual diagnosis treatment. ABCdualdiagnosis.com is our secondary website which covers everything as well. Can I redirect the entire drug addiction half of the website to ABCaddiction.com? With the eventual goal of moving everything together.
Intermediate & Advanced SEO | | HashtagHustler0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Can I duplicate my websites content on Ebay Store?
Our company is setting up a store on Ebay. Is it okay to duplicate our content descriptions on our ebay store with a link going back to our website? Or would this potentially hurt us in Search?
Intermediate & Advanced SEO | | hfranz0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Duplicate Content Question
Currently, we manage a site that generates content from a database based on user search criteria such as location or type of business. ..Although we currently rank well -- we created the website based on providing value to the visitor with options for viewing the content - we are concerned about duplicate content issues and if they would apply. For example, the listing that is pulled up for the user upon one search could have the same content as another search but in a different order. Similar to hotels who offer room booking by room type or by rate. Would this dynamically generated content count as duplicate content? The site has done well, but don't want to risk a any future Google penalties caused by duplicate content. Thanks for your help!
Intermediate & Advanced SEO | | CompucastWeb1 -
Duplicate Content Question
Brief question - SEOMOZ is teling me that i have duplicate content on the following two pages http://www.passportsandvisas.com/visas/ and http://www.passportsandvisas.com/visas/index.asp The default page for the /visas/ directory is index.asp - so it effectively the same page - but apparently SEOMOZ and more importantly Google, etc treat these as two different pages. I read about 301 redirects etc, but in this case there aren't two physical HTML pages - so how do I fix this?
Intermediate & Advanced SEO | | santiago230 -
Why do branded manufacturer websites have multiple pages for their products?
My favorite golf ball is the Srixon Tour Yellow ball. Srixon has a product detail page here (www.srixon.com) AND there's also a product detail page here at shop.srixon.com. Is there any sort of SEO penalty here because there's some duplication? Does the fact the store is a separate subdomain make this more allowable? Many branded manufacturer websites work this way but it just doesn't make sense to me to have two product pages that you have to manage content when you can have just 1 with a call to action. I also work for a branded manufacturer and am considering rebuilding our website from the ground up with the online store and the main/marketing website blended into one to eliminate this duplication. We have this same duplicated marketing/store setup as well. any feedback is greatly appreciated. Confused.
Intermediate & Advanced SEO | | Timmmmy0