Website Ranking Issue
-
Hey All
My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools.
My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity.
Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website.
regards
Ryan
-
Still in 2020, we are facing the same issue. I have a charcoal Grill reviews blog that is facing the ranking issues.
-
I learned a lot with these answers. I consider they are very interesting.
Thank you all for the comments. -
It would seem everyone has a similar theme... "Keep pushing on" with the tools available to you on the SEOMOZ site you can quantify any data that is returned. That being said, try long tail keywords such as:
kitchen stoves (brand)
Kitchen equipment (brand)
through the use of good titles and descriptions ( non one cares about meta keywords) you will win. Regarding your linkbuilding, you heart is in the right place, but place your inbound links in more natural places like well ranked blogs, or industry specific review sites. Review sites could really lend a hand in getting your keyword issue licked. Remember, seo is a marathon, not a sprint. Feel free to contact me, I am always happy to offer reports, etc... to those in need. WE are a community that supports our own.
-
This blog answers that question, barely http://gaveltek.com/seoblog/seo/ranking-serp’s-finding-me-experiments-explanations-gaveltek-start-adequately-marketing-web-brand/
-
Ryan, were any of these answers a "helpful answer" for you? Do you have further questions? How are things now that you've had some more time with this client?
-
Whilst this is one hell of a keyword to go after if you have nothing in the first 300 results then there is a chance that you have some kind of penalty or possibly a filter pushing you down the ranks. If it is an ecommerce store and it is using the standard product descriptions which are on several other sites all your efforts may be wasted.
Here is a few things to try:
-
Take some snippets of text from various pages and google them in double quotes. If you get lots of other pages returned and not yours at all, then you have a major problem. If you are returned but just below some other pages then you are likely filtered to some extent as there is nothing unique there.
-
Google some exact title tags and see what is returned. Again, if you don't come up or you come up below other results that are not crazy relevant then you have a problem.
As ever, it's really hard without seeing a URL and you are going after a really general and popular search term that probably converts quite poorly anyway.
You can test the value of this term for your client with some paid search, get 500 clicks to the homepage which I guess is what you are targeting, see how many conversions you generate from that, if it's low, then you maybe wasting your time as top 10 results may be a long way off so you are picking up scraps.
You are probably better off working around the edges and going after some more specific phrases and concentrating on building some content that is useful to the target audience to bring in links & visitors. Combine that with some other marketing activities (social, email list, offline etc) and you should slowly be able to build and reinvest in the site.
Hope it helps, no easy answers I am afraid!
Marcus -
-
You really took on the big one huh? This would be a good case to use PPC until you build enough authority to rank. Without actually seeing your efforts, you seem to be doing the right things so time against the 700lb websites is what you need. Time to keep doing what you are doing.
Social networking might give you a quick let up if you can generate some buzz on Facebook, Twitter, Yelp, etc. Find creative ways to market in those niches until you can rank better. I just purchased skydiving tickets through Yelp from their email list.
Keep doing what you are doing, and work the other marketing avenues also.
I hope that helped
-
"Kitchen Appliances..... the keyword is extremely competitive.... doing this for around 3 months.... the site is a page rank 2 BTW)... "
This is like attacking the US Navy with a slingshot.
Your competitors, have been out there working (with teams of expert people) for the past ten years and some of them are billion dollar brand names, so it is unlikely that a one-man-band is going to get traction in a couple of months.
I think that you need to ask yourself if you have the resources to compete for fast results in this niche. I don't think that submitting stuff to article sites is going to be competitive.
Consider making a detailed plan with best-on-the-web content that will enable you to penetrate a specific niche in this broad market.
-
You should also be aware that Google automatically adjusts your search results to your location. You will see your current location it chose for you (even if you are not logged in) on the left column. You can easily change your location to other areas to see if your rankings are the same for other areas. This is extremely useful if your client has a chain of stores in different locations and you want to see the rankings for each city.
-
Continue to push! Link building isn't easy! Vary your linking techniques, and keep monitoring your progress through software, be it a Spreadsheet or Pro SEOmoz!
-
Great suggestion, I do this, but then through Extension Manager enable toe SEOmoz Toolbar for the quick links to OSE and the metrics
-
@Kacker I LOVE YOU! you just made my life so much easier
-
Have you tried adding product videos and building links via those videos. These videos especially if they are done in a fun way are more likely to be shared on the social media. Just be share to get the video tags and description right!
Currently, probably the sites linking back to you are low in value and hence there is no positive movement for the keywords.
-
Hey Ryan... just a quick niblet of advice I wanted to share after reading your post: Don't get too hung up on your or anyone else's PR. It's a much better practice to study the backlinks on any given site. You want to be sure that sites you are approaching for links aren't harboring spammy links, or attracting bad neighborhoods. Sometimes a site might have a robust PR, but it's link profile is a horror show!
PR can be a bit of a mirage in many instances. So be careful!
-
For the most unbiased results, try opening a "new incognito window" in Chrome. That way you don't actually have to log out. Just click the wrench to see this option.
-
Hi Matthew!
The results will be different when you are logged in as compared to when you are logged out. When you are logged in, you receive personalized search results based on your search history and who is in your network.
Nicole
-
"Be sure you are logged out of your google account when you do the search."
What's the reason for needing to be logged out?
-
I would focus on diversifying your linkbuilding. Vary the landing pages, anchor text, and PR of the sites u are requesting links from.
-
Don't worry about meta tags, they're not used and add clutter to the page code.
Must be an on page SEO issue.... Check on page elements out as your next port of call.
-
Hi Kawasaki,
When you say you are building links back to the main website, are you pointing these at the main page or are you building keyword rich links to inside product pages? Just a thought, if you're not linking to inside pages it will probably make a difference. Natural website link building structure will not all point to the main page of a site
Do you have any pages on your site linking out? I am not talking about building a links page, however linking out to sites in the category you want to be found in, or to news articles about your particular industry can help the search engines decide where you're relevant. If you're selling kitchen products you probably don't want to link out to your competitor but you could link out to the manufacturer site. Not in excess, up to five links when appropriate from a few of your main pages.
-
Make sure that anchor text with your business name is solid part of your link profile.
-
Run your site in OpenSiteExplorer.com and also run your top 5 competitors. To find your top 5 competitors, do a search in Google for your main keyword.. the top 5 sites are your top 5 competitors. Be sure you are logged out of your google account when you do the search.
Create an excel file that maps the domain authority, page authority, total links, and links from unique domains. If your numbers are less than any of your competitors, you have more work to do.
If you lack in domain or page authority, you need more high quality links.
If you lack in number of links from different domains... you need more links from many more sites.
If you lack in total number of links... you just need a whole lot more links.
Once your numbers outrank your competitors in terms of authority and links, if you still don't outrank them, then you need to look at on-site stuff.
This is a ROUGH overview and an easy way for a beginner to start work asap. What we do is a little more complex but we can save that for another day!
Nicole
-
Ryan, also be on the lookout for duplicate content, which is a constant challenge for most e-commerce sites. This can dilute your rankings and drive you down in the SERPs. SEOmoz has a great primer on what duplicate content is and what to do about it.
-
I heard Rand saying in one of the SEOMoz webinars that they are working on incorporating the SERPS analysis report on the web app. Unfortunately at this time it is a manual process but well worth. We spent nearly 4 hours per keywords in order to just populate date and run analysis but we were able to improve rankings on some highly ocmpetitive keywords based on this analysis.
-
Hello Sameer
Is there an automatic way for me to pull the reports related to a keyword of my choice or were those reports created manually ?
-
Thanks a lot Sameer. Appreciate it
-
Hey Vineesh,
I would suggest you should perform SERP analysis (http://seomoz.box.net/shared/g3vz0kxbbp) on the top 10 listings for your target keywords. It is quite possible that backlinks is not the only key issue here. There could be several reasons why your website is not ranking and some of these are
1. Authority of the domain
2. Authority of the pages your are trying to rank
3. Total number of backinks
4. Quality of the backlinks
5. Social syndication by users (mainly Twitter / Fb)
6. On page optimization
Identify the pattern using the statistical calculation mentioned in above linked excel file and focus on the gap.
Thanks
Sameer
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking issue for new website
Hi all, I have got a specific SEO challenge. 6 months ago, we started to build an eCommerce site (located in the UK). In order to speed up the site launch, we copied the entire site over from an existing site based in Ireland. Now, the new UK site has been running for 5 months. Google has indexed many pages, which is good, but we can't rank high (position: between 20-30 for most pages). We thought it was because of content duplication in spite of different regions. So we tried to optimize the pages for the UK site to make them more UK-related and avoid content duplication. I've also used schema to tell google it's a UK-based site and set up Google my business and got more local citations. Besides, If you could give me any suggestions, it'd be perfect.
Intermediate & Advanced SEO | | Insightful_Media
Thank you so much for your time and advice.1 -
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Is there an issue with my site?
Been mostly hanging around top of page two for the last couple of years for “Liverpool Wedding photographer” although got myself on page 1 for “Liverpool photographer” I have split the title of the page to target these two keywords. I took the Liverpool photographer off the title to see if it was being detrimental to the “Liverpool wedding photographer” I didn’t see no increase in ranking so put it back as I get a bit of commercial work from it. Since last year I have got onto page 1 at least three times around position 5-6. Within a week or two I start sliding down again and end up back at top of page two. I could understand this slow push out if my competitors were busy SEO wise but from what I have seen they are not. There is a guy using the keywords in URL and calls himself “Liverpool wedding photographer” last time I checked he literally had no links but is in the first 5 positions. I have I think a better link profile than every one else. Although I am on and off with Facebook and Instagram, (more off) so that probably isn’t helping. Although I have a colleague in the video side of things and he doesn’t use social media at all and it hasn’t harmed him. A few years ago I was burned quite badly by a total charlatan. He sunk my home page to page 4. He talked the talk about creating landing pages but his methods were shoddy to say the least. I can’t believe I was taken in by him, although I was only with him for 2 months. He was still using spammy link techniques to generate lots of toxic links for me! I disavowed all of his links and put the keywords back on the home page and was back to my usual top of page 2 position within a week. Since then I have disavowed all directory links and anything not wedding related. I have an article which ranks 1st or second for “Nikon CLS”. I have also another article of 2000 words or so on another reasonable placed photography website. A few links from other vendors or people I have taken photographs for. I have about 10 featured weddings with a link on 4 good weddings blogs. I don’t think a massive amount of blog comments although I have stopped doing this. If I look at most of the competitors these are their main links, with directories as well! Last winter I put a quite substantial article about documentary wedding photography on my home page. I flew to number 2, although I photographed The World Transformed (the alternative labour conference in Liverpool). I got a lot of clicks to a gallery page (few thousand off social media} so I don’t know if that coincided with it. Same thing – watching the website go down a few positions every day until within just over a week or two I was about 4<sup>th</sup> on page 2! Its like my website is on a spring which can push into page 1 but rebounds back to top of page 2. I am staring to worry that my site has been marked as a bad character in some way because I get what seems to be rough treatment from google compared to my peers. I have written I think 4 or 5 (1500 word) articles the last couple of months talking about lenses and wedding photography related topics and Google pushed me back to page 1, peaking At position 5. I was there for a few weeks and then the slide happened again. Bit demoralised at the moment, what to do? Any help or pointers would be most appreciated. Best wishes. David.
Intermediate & Advanced SEO | | WallerD0 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
Website Suddenly dropping rank
Morning Moz Fans: My URL is: http://goo.gl/Dhbjwj According to MOZ, which we are tracking this URL with, somewhere between the 3rd Feb and 10th the domain went from being fairly well indexed to being dropped to pages further back than 6-7, for pretty much everything, even the company name was only registering at the bottom of page one. Around this time we were transferring the website from .php into wordpress, so we were creating new pages, called by the same names and all the same content but we created the wordpress area in a sub domain of the website. Again around this time we had an issue with the blog area and had to take it down for 4-5 weeks due to some errors which meant google wouldn't have been able to crawl these pages properly, but the rest of the website was up and running. We also discovered recently that the company have and use this domain http://goo.gl/5JvDUH So my question is, what do you think caused the problem? has it been premaritally penalised? is there a way I can get google to specifically look at it and is there any more i can do?Thank you for your help
Intermediate & Advanced SEO | | popcreativeltd0 -
Why isnt this site ranking?
I just took over for a site and noticed they have no presence for any keywords...not even low ranks. Their backlink profile is not the best, but webmaster tools says they have no manual actions. vonderhaar.com Thoughts on the matter?
Intermediate & Advanced SEO | | Atomicx0 -
Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
Intermediate & Advanced SEO | | Empower_MediaMarketing0 -
GOOGLE Rankings
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
Intermediate & Advanced SEO | | thine1230