Rough Simple Math formula for sales/SEO...am I out of touch?
-
Please let me know if I have this all wrong ...
500 people search for "ham"
My client is #1 SERP w/clean SEO I have provided.
out of the 500, half click on the SERP the rest got to ads, or to the bathroom, etc.
250 click to website, half go through.... the rest bail (50% bounce, I know this is bad, but just for demo purposes)
Leaving 125 as potential Ham buyers.
I have a feeling this final # should be much smaller...thoughts, insights?
Thanks Mozzers!
-
BTW Optify just released a new study on CTR: http://www.optify.net/guides/organic-click-through-rate-curve
-
Google Traffic Estimator and adwords data
-
Now I am curious where people are sourcing their search volume figures. Google Traffic Estimator or Wordtracker? Do we know which is more accurate? Do people average the two? Is there another source?
-
I agree 50% ctr for first position in a serp is high i have seen keywords in number 1 with 629 clicks out of over 2k search volume for the word
-
Thanks,
Designer illustrator turns SEO ... Yikes ... If only I am as good at SEO as I am as a Graphics Pro, Ill be OK!
-
BTW just peaked at your site. I love your design for Pinot for the People—so cool!
-
understood. Thanks for taking the time to weigh in on this.
I will be dominating with other words for my client as well.
The math I need to consider is total traffic X 2.3% as a rough estimate.
Thanks
-
I've only seen that 2006 AOL dataset, leading me to believe your expectations are ballpark. But he's right—I think a 2.3% conversion rate is standard across the web (varying dramatically), so without considering other factors I would expect 2-3 sales on those figures.
-
This is From 2007... from SEOMOZ
http://www.seomoz.org/blog/clickthrough-rates-in-the-serps-what-are-the-real-numbers
It referenced this article (see below) from the same time period, So, I am confused?
http://seoblackhat.com/2006/08/11/tool-clicks-by-rank-in-google-yahoo-msn/
-
LOL Nice!
Here is what I asked Tyler...
Thanks Tyler...
"50% clickthrough is very high"
....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)
Or do you mean the first page or average of the 3 spots?
-
Thanks Tyler...
"50% clickthrough is very high"
....Even if I secured the #1, page 1 organic Google SERP spot for "Ham"?(its really not ham, but something specific like Jimi Hendrix tshirt)
Or do you mean the first page or average of the 3 spots?
Thanks Tyler
-
You're Wikipedia's SEO! Dang dude you are good at what you do!
-
A 50% click through rate is really high. Then a good conversion rate is 2%. So then you're dealing with 2-3 purchases. All that sounds reasonable. Bounce is just people that leave immediately, you're exit rate should also be considered.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
Newbie Question about the first steps of website SEO
Hello. I'm new to Moz and know very little about SEO. I just finished going through the Beginner's Guide to SEO and I'm ready to take action. I plan on doing the SEO work myself. The guide says before doing keyword research, I should first answer certain questions about my business, such as: What types of my product are people searching for? Who is searching for these terms? When are people searching for these terms? How are people searching for my product? There are several more. How do I go about finding the answers to these questions? Thank you in advance.
Keyword Research | | KathyAshley1 -
What is 'SEO copywriting' in 2015?
Howdy forum-fans! I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers. The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content. What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)
Keyword Research | | JAR8972 -
'key word' SEO question
Does having ' ' around your keyword/phrase within the content on your website have an effect on SEO for that keyword?
Keyword Research | | MeridianGroup
For example, in the copy of my site, we reference 'buy local' instead of buy local. I am trying to optimize for buy local and I am wondering if the apostrophes are getting in the way? Thank you so much! -Sam0 -
Learning SEO and Coding
Hi I have read a number of ppl suggest that the best way to learn SEO is to build a low stakes site and experiment and measure how the effects of those experiments. Agree? Disagree? Anybody have success doing this? Anybody find it a waste of time? Finally, I know Code Academy, what are some other good resources? Thanks
Keyword Research | | IOSC0 -
SEO for small, independent insurance agencies -- is it possible?
I work with a lot of small, independent insurance agencies and have found through keyword research that most people search for insurance by state (e.g. pennsylvania auto insurance) or simple by product (e.g. auto insurance). Only if an agency is located in a densely populated city like San Francisco do I see people searching for insurance by city. As you can probably guess, these keywords are extremely competitive. Big companies like Geico and Progressive tend to take over page one for these searches. So, if I'm trying to optimize a website for an insurance agency in Quakertown, PA, for example, a small town with very few monthly searches (zero according to Google's keyword tool), how should I focus my on-page SEO efforts? Should I focus on "state + insurance," "city + insurance," or a combination of both? Or am I approaching this all wrong? Thank you in advance for your help. I'm feeling really stumped and would appreciate any fresh perspective.
Keyword Research | | copyjack0 -
How many keywords should I target per page / per site?
Hi, I am doing some keywords research and I just wanted to check my understanding of keyword theory. Is it best to select 1-2 keywords per page of the site? Or should you target the whole site towards a few keywords? Thanks, Barney.
Keyword Research | | barnst0 -
What keyword research tools do you recommend to help with SEO?
We are looking for a keyword research tool to help with our SEO efforts for our ecommerce site. We sell food gifts and are looking for a tool to help us identify which keywords we should go after. Beyond Google's free tool - what tools would you recommend? We are willing to pay for a tool.
Keyword Research | | agolomb1