Do you link out to good content?
-
I have noticed that there are a bunch of questions in the Q&A about people are concerned about allowing blog post comments or linking out in general.
My question is: do you avoid linking out to other websites, even though they have good content? I am not talking about direct competitors here, but just linking to other websites in general.
-
Or they could allow one, totally non-spammy sig link once you get to a certain point... i.e. 10,000 moz points or something. I doubt spammers would hang around that long to get a link
-
"That will probably not happen here because signature links are not allowed and the ability to post here must either be paid for or earned."
And people like you, Jennita, me and a bunch of others would instantly turn those to toast the minute they're spotted
-
Cool - seems like we all agree that linking out is good / the right thing to do.
I am still amazed that many people are still fearing that they will lose all their "page rank juice" if they give a single link to Wikipedia or whatever.
-
I link to quality content on other sites too. Most of the time it's to authority sites (for e-commerce I might find a good page on a manufacturers site that has a lot of useful information). I will also link to news outlets or blogs that have some relevant content that I simply don't have time to cover or can't do a better job of covering. The only exception to this is that I never really link to direct competition, but I feel like most people here will do the same thing.
I think some outbound links can help you in terms of SEO. It looks natural, and shows that you are offering more than just your own content to the readers. You are giving them other valuable resources outside of your own site.
-
...""people are concerned about allowing blog post comments"....
We have not discussed this part of your question yet... but it is the potential issue.
If you allow comments then there will be a lot of people trying to use your site as a source of links and that could have you linking out to a lot of bad neighborhoods. You might then find your blog listed on a low-quality SEO's list of "DoFollow Blogs".. and then you will be hit with a landslide of SPAM comments.
(side comment.... this very issue explains why I recently started to post on the SEOMoz Pro Q&A. the forum where I have posted for years allows signature links and that has brought such a large number of trash postings that I burned out over there. That will probably not happen here because signature links are not allowed and the ability to post here must either be paid for or earned. /rant)
-
Yeah as long as it's relevant and decent stuff then you should definitely link out to it... I link to this site loads.
-
We make between four and ten blog posts per day and 90% of those posts include a followed link to another website. Our goal is to feature news, developments and good ideas in our topic area. We have no philosophical or SEO problem with linking out. We think that it makes our site a good information source and that attracts links, subscribers and repeat visitors.
The only downside is that we get lots of weasels trying to get a link to their crappy site. However, our goal is to link out to sites that are BETTER than ours.
We also link out on article pages... much like Wikipedia does. Again, we are linking to sites that have great information that is superior to ours in some way. Don't link down, link up.
To answer your original question.... "Do you link out to good content?"
The answer is "NO" . We link out to GREAT content.
-
I allow links in my blog comments and publish them all the time. I share on facbeook and twitter links to stuff I enjoy as well. If an article has a tweet this button or a share button that makes it all the easier. I also post things I like to my blog from time to time, so yeah, I have no trouble linking to content I enjoy. It's too bad more people don't think that way though, it would make this whole SEO thing a lot easier
-
I have no problem linking out to good content! In fact, I believe that this can help your SEO. My pages that link out to authoritative stuff that will help the reader seem to do better than ones that do not.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter? Thanks!
Link Building | | Postable0 -
Are High Domain Authority, Low Page Authority Links Good?
I recently created a scholarship with the hopes of getting .edu backlinks (as well as helping students in need, of course). So far, I have received 8 followed backlinks from very authoritative .edu sites (70+ domain authorities). The pages that link back to me are the "outside scholarships" pages. I've seen these pages range from having a page authority of 10 to 50+. For example, I just reached out to Johnson & Wales for a link on their outside scholarships page: http://www.jwu.edu/scholarships-from-outside-agencies/ You can see this page has a PA of 1 and a DA of 73. I'm wondering if Google will see the low page authority and not give me much valuable juice (if any). Are these types of links worth it?
Link Building | | jampaper0 -
Linking Etiquette
Hi Moz Community, Long time lurker, first time poster. I work for a real estate firm and have recently done some link analysis. I'm noticing that my company is not getting linked to as frequently as we should be. Several news outlets (including NYT & Bloomberg) have cited our reports, interviews with employees and other original content belonging to my company without linking back to our site (although they do mention us).Some publications are even linking back to our competitors for similar content but not ours. Is it appropriate to reach out and ask for links from these outlets after they've been published? Does anybody have tips on making others aware we want links shared for future articles? Thanks in advance!
Link Building | | rlaughlin0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
Why does my site only have 4 internal followed links/internal links?
When using Open Site Explorer my site is winning in many categories but lacking in others as compared to competitors. I intend to improve on this but am a little confused by the extremely low number of "internal followed links" and "internal links" at just 4. My competitors have much more than that. Does this mean links to the root domain? Total internal links? I have many internal links so I'm having a hard time figuring this one out. What four internal links are getting noticed? I just went through and changed all the links that went to index.html to link to the root domain at www.njlimocarservice.com as I just found a Q&A that indicates this was better. So as of Wed at 5:45 PM all my links to the homepage went to index.html and not the root which is no longer the case. Not sure if this matters. At the same time I also just put a 301 from index.html to redirect to www.njlimocarservice.com. Any help appreciated! h9QuF.png
Link Building | | kabledesigns0 -
Adding a link section - good or bad?
Hi all, I am currently thinking about adding a link section to my site. In 2010 I released a new version of the site, where one of the main differences to the old site was that a link section was left out. Now i see in webmaster tools that a lot of old links are still indexed but has a 500 error. My question is: 1. Will my site in general benefit from having a link sections with relevant links for the users - in terms of SEO? 2. Will my site benefit from creating a link section and having all the old link section URLs in google redirected to the new section? Best regards, Rasmus
Link Building | | rasmusbang0