SEO difficulty between languages?
-
Hello,
I would like to know if there are certain factors that determine SEO difficulty between different languages or countries.
Is doing SEO more difficult in Japan than in the United States?
What would be some factors that could help determine the above?
Thanks in advance,
-
Hi!
Your question is not so simple at all. The reason? Simple: it is not a matter of factors, but a matter of how the web is used, how SEOs has done SEO in their countries and the "search market" competitiveness existing in any countries
To give you an example:
US Search Market is surely the most competitive of all... you can see it indirectly checking the cost per keywords in Adwords. For a site in the States it is not enough to do "simple SEO", are needed more links and unique domains linking to you, you have much more "noise" (aka spam sites) to fight against, also the Social signals needed are much more than somewhere else.
On the contrary, in a Market like the Italian one, that is smaller, things can be easier. You can rely more on things like old classic article marketing (I see sites ranking great just with that), really good sites aren't so many, just a minority of sites do a good SEO...
On the other hand, because of the cultural gap, an American SEO probably won't be so good doing Italian SEO. Not just because of the language, but also because he doesn't know the mentality and, therefore, how Italian search things in the Internet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO : Redirecting spanish visitors to spanish site
Hi There, I have a problem I need an advice for. I run an e-commerce site in French. Things are going well. I also run the Spanish version of this site. We are starting to sell. But nothing like French site. I have traffic coming to the French site from Spain from visitors with Spanish language and they don't buy anything. That is strange as the conversion rate is good. Si I want to redirect them to the Spanish site. We sell phone parts. Our SEO is mainly based on brands, make, and reference numbers. So keywords are almost the same in both languages. Of course, site.es is aiming at google.es, and site.fr at google.fr So I am wondering. If I redirect these visitors to the Spanish site, Will it affect french site's SEO? Thanks
International SEO | | Kepass0 -
Does replacing of external redirects impact SEO?
Previously I have asked about the replacing of internal redirects with actual live pages. The answer is, yes it'll work but may not be huge impact. Now I am concerned with external redirects. We have enough number of external redirecting links. I am thinking to replace them with actual landing pages. Will this improve SEO? Thanks, Satish
International SEO | | vtmoz0 -
Is it OK to change language by user IP?
Hello, I just read https://support.google.com/webmasters/answer/182192?hl=en#1 about multilingual website. Google says "Avoid automatic redirection based on the user’s perceived language". so Is it ok to redirect url by user IP instead of user language?
International SEO | | visaasancard0 -
How to set up international SEO for english speaking countries
Hi, My company have offices around the world. However they also provide different services and products depending on the region. For example our offices in the USA, UK and Australia all provide different services to each other. My question is, how do I set up my WordPress website up to cater for these different countries and services? I think the simple answer would be to build a separate website for each, but this would be too costly and we don't have the resources to maintain all three. Many thanks for your time, Tom
International SEO | | CoGri0 -
How does Google Serve the correct language version?
Hi guys, I'm currently working on a multi lingual .eu website with 20 lanuages which has been live now for a month now. Its is a sub directory set up so the french language version would look something like www.example.eu/fr. The English language version defaults to the home page www.example.eu. When you search for the brand name on the local search engines the home page English version appears instead of the preferred language version for each Country. 90% of the external links so far link to the homepage so I'm guessing this is the reason why. We are still waiting for the development company to create sitemap for each language using the rel=”alternate” hreflang=”x” XML Sitemap Tool. I know Google look at a number of factors when deciding what results to give a user. Can anybody share their experience or advice here? Thanks Rob
International SEO | | daracreative0 -
SEO Audit "Hybrid Site"
Hi everyone! I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph OR http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit. FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool. Thanks everyone! Steve
International SEO | | sjcbayona-412180 -
The case of the attempted server hacking and it's effect on SEO
Since relaunch earlier this year, we've had patches where our site has failed to load. It's happened every so often, but, until I receive the server logs from the company who hosts the site, I won't know exactly when this issue has occurred. Until now, we've only noticed it when someone in the company has tried, and failed, to access the site. Again, it happened today. After hassling our developers/hosting firm for a conclusive answer as to why, it emerged that their server (perhaps our site in particular because of the nature of our business) had been the target of an attempted hacking. We've now concluded that every time our site has messed around like this, it's because of a possible hack. Would anyone in SEOmoz Land be able to tell me if this is going to have a negative impact for our SEO and site performance? Would search engines be able to tell if a potential hack is, or was, occurring? Would we then be penalised? Please feel free to elaborate on the hacking process in general, too, if you can because this is the first time I've encountered it. Thanks
International SEO | | Martin_S0 -
Australia specific SEO tips?
For those who are conducting SEO here in Australia: A lot of the info I read, and there is a lot, is generally from the States or UK it seems. Are there any things in particular I should look out for when doing SEO in Australia? Are there any SEO tips that are particular to Australia only? What directories are a must in Australia?
International SEO | | iSenseWebSolutions0