Link Building Tactics
-
Without giving all of your secrets away, what are your basic link building tactics?
I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
-
I like your answer
-
As has been said, directories are a given (even people who are not concerned with SEO will still use directories) you will need to think outside of the box. I like to think of it more like PR, link building for me is a social aspect that involves forming relationships with website owners, bloggers, writers etc. Try to focus on establishing a 'web presence' as a whole for the website you are promoting.
I'm not sure what industry you are in but obviously some industries will be very difficult to crack on the web (eg SEO, web development, networking, business).
-
Linkbuilding really is the most difficult area of SEO. Directories are good, but usually does not help either. Comment on the blog, however it is somehow span when we privilege the anchor text, gives some good results. Link exchange is also dangerous, and should be done very carefully.
For more advanced strategies of linknbuilding, your site must have something to offer beyond of your products or services. Be relevant information through a good blog, or some tool to facilitate the life of your potential customer.
The best links that a website can earn, links are spontaneous, and for that you should think about strategies for users wanting to link to your website.
Think of tools. Useful content and not fully commercial. Customers like to know that the company cares about them and do not always want to profit.
Another idea would be to think of video that could be propagating or creative ideas to be shared spontaneously.
Directories, Blog, Link Exchange, etc.. Are standard. That has to be done, but the striker is getting content that is naturally linked.
-
Interviewing bloggers or industry leaders, guest posting on quality sites, infographics, creating great resource pages, building relationships with siteowners, writing great articles, to name a few.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
Link Building - Drawing a blank
I've been trying to get backlinks for one website for the past 2 weeks and it's proving almost impossible. Initially I drew up a list of websites that would be suitable to have a link on and tried e-mailing a contact on each. However, it doesn't seem to be going anywhere. Most are coming back saying I can add some content but they will charge. However, we don't have a budget. I've analysed competitor backlinks and they didn't reveal anything interesting. The website doesn't have a Twitter account. So I can't look for links that way. Another problem is that the website has a very niche audience and probably not the most active online. Does anyone have any other tips that would help?
Link Building | | AAttias0 -
Link Building & Juice
I have a corporate client which has multiple franchises, therefore microsites (www.example.com/cityname) within their corporate website(www.example.com). I am trying to build some links for these microsites that are lot weaker than the corporate web page in terms of PA. We worked hard putting most of these locations into local directories such as Google places and yahoo local, but the ones on yahoo local are all pointing to www.example.com even when you search a specific city when it suppose to be www.example.com/cityname. So first thought is to edit all of the yahoo locals to the microsite webpages for every locations but then I thought that wasn't a good idea since I will split the juice passed to the corporate website www.example.com. The corporate website is really important and wouldn't want to weaken its PA. Can someone tell me what are my options in order to not hurt the corporate website and to improve ranking for these weak microsites? should I still edit those yahoo listings to the microsite website or not? if not what how will I be able to build more links? Thank you!!
Link Building | | Ideas-Money-Art0 -
Press Release Service for Link Building
I have a small question on your Mozzers! I have down in 30 days about 75 Backlink from 75 different sources of PR, National and International Press Release Domains. Some of them, are waiting for approval, from administrator, and some of them goes automatically published, but all have a good PR and PA&DA too. All 75 press release content was unique, 75 different contents, what do you think, are this links worth or not? THanks
Link Building | | leadsprofi1 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0 -
Where did the link building section go?
Used to be a section on link building before the redesign. Where did it go?
Link Building | | waynekolenchuk0 -
Any Tips for Link Building for Boring Topics/Businesses?
I have a number of clients that own businesses in 'boring' sectors, such as: Toxic Waste Removal Steel Erecting Household Plumbing (Boilers, etc...) Link building for these sites is quite difficult. Creating compelling content and 'link bait' is particularly tricky. I found a good post from Michael Gray on the subject, but I don't think food (or McDonalds in this case)is a particularly difficult subject to write about. Any more tips on how to approach this would be appreciated. Thanks
Link Building | | cmaddison0