What's the difference between a category page and a content page
-
Hello,
Little confused on this matter.
From a website architectural and content stand point, what is the difference between a category page and a content page?
So lets say I was going to build a website around tea.
My home page would be about tea.
My category pages would be:
White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?)
Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?)
Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page?
I hope this makes sense.
Thanks,
Bill
-
Ryan,
You added some great additional insight here for Bill to consider. Excellent work on that.
And yes, I agree with you in not being happy that the "edit" link doesn't want to work lately here.
-
and let me say how much I dislike how the Edit button is presently broken. Grrrrrrr
-
I like Alan's answer. A couple direct answers to questions you raised:
From a website architecture stand point, there is no difference between a category page and a content page. They are both web pages and it's up to you, as the site owner, to determine how they can be utilized to best present your product.
From a content stand point, there is no right or wrong answer, but there are best practices. On the one end, some site owners use category pages purely as an organizational tool. Let's say you find a site about "beverages". There could be a categories for Coffee, Tea and Juice. There are three ways you can use the Tea page:
1. Content Separator. The Tea category would only be viewable from a main index page which allows visitors to see how your content is organized. The category page would not be reachable per se. "Tea" would be text, not a hyperlink. I think this usage is a missed opportunity from a web design perspective.
2. Content Index. The Tea category would be used to provide links to all the Tea pages. Some websites would choose to simply add links to their various tea pages. Other sites choose to offer high level information about each tea, along with the link. The latter choice works pretty well.
3. Content. You can use your category page to provide content. When I look up [url=http://en.wikipedia.org/wiki/Tea]Wikipedia's Tea page[/url] there is a lot of information which can all be included on your Tea page.
It really depends on the balance you wish to achieve for your site. What is the focus? Is "Tea" something you want to sell or educate your visitors about? Or is "Tea" a road marker used to guide readers to the real destination.
You asked "Do I link FROM my category page to my content pages or do I link from my content page to my category page".
My answer would be, both. Let's say "Bill's Black Tea" was one of your products. On your Black Tea category page, you would use anchor text to link to Bill's Black Tea. You might say "If you want a smooth tasting tea, try Bill's Black Tea". Your anchor text would be "Bill's Black Tea" which would link to that page.
From the Bill's Black Tea page, you may make a general statement such as "Connoisseurs of black tea will appreciate the smooth taste of Bill's Black Tea" with "black tea" being anchor text back to the category page.
You asked a great question. The answer requires some high level thinking on your part. Do you want your site to be an educational resource for visitors, and your site happens to also sell tea? Or are you a tea merchant who offers high level information about the products you offer?
There is not a right or wrong answer. It's market positioning.
-
It's easy to get confused with terminology. All pages, however, should have high quality, unique, paragraph based content, no matter what you call them.
You have the right idea for organization.
From the home page, there should be links to the top level categories
White Tea
Black Tea
Oolong Tea
British Tea
Then all of your articles having anything to do with White Tea would be linked from within the White Tea section of the site.
So the tree would then look like:
- White Tea
- Organic White Tea
- White Tea Recipes
- How to Brew White Tea
- Black Tea
- Oolong Tea
- British Tea
This is, in fact, high quality content organization. So congratulations for having understood the concept.
- White Tea
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
Why are only PDFs on my client's site being indexed, and not actual pages?
My client has recently built a new site (we did not build this), which is a subdomain of their main site. The new site is: https://addstore.itelligencegroup.com/uk/en/. (Their main domain is: http://itelligencegroup.com/uk/) This new Addstore site has recently gone live (in the past week or so) and so far, Google appears to have indexed 56 pdf files that are on the site, but it hasn't indexed any of the actual web pages yet. I can't figure out why though. I've checked the robots.txt file for the site which appears to be fine: https://addstore.itelligencegroup.com/robots.txt. Does anyone have any ideas about this?
Technical SEO | | mfrgolfgti0 -
Titling Category Pages Like You Would a Blog Page?
So, with our 600 or so category pages, I was curious... on each of these category pages we show the top 12 products for that category. In trying to increase click through rate, I wonder if it would be prudent to use some of the strategies I see used for Blog posts with thee category pages. i.e. Instead of Category Name - Website Name How about: Top 12 Kitty Litters We Carry - View the Best and the Rest! Or something like that. And then in the description, I could put, "Number 8 made my jaw drop!!!" (Ok, kidding about that one...) But serious about the initial question... Thanks! Craig
Technical SEO | | TheCraig0 -
Best way to deal with over 1000 pages of duplicate content?
Hi Using the moz tools i have over a 1000 pages of duplicate content. Which is a bit of an issue! 95% of the issues arise from our news and news archive as its been going for sometime now. We upload around 5 full articles a day. The articles have a standalone page but can only be reached by a master archive. The master archive sits in a top level section of the site and shows snippets of the articles, which if a user clicks on them takes them to the full page article. When a news article is added the snippets moves onto the next page, and move through the page as new articles are added. The problem is that the stand alone articles can only be reached via the snippet on the master page and Google is stating this is duplicate content as the snippet is a duplicate of the article. What is the best way to solve this issue? From what i have read using a 'Meta NoIndex' seems to be the answer (not that i know what that is). from what i have read you can only use a canonical tag on a page by page basis so that going to take to long. Thanks Ben
Technical SEO | | benjmoz0 -
Duplicate Content on Product Pages
Hello I'm currently working on two sites and I had some general question's about duplicate content. For the first one each page is a different location, but the wording is identical on each; ie it says Instant Remote Support for Critical Issues, Same Day Onsite Support with a 3-4 hour response time, etc. Would I get penalized for this? Another question i have is, we offer Antivirus support for providers ie Norton, AVG,Bit Defender etc. I was wondering if we will get penalized for having the same first paragraph with only changing the name of the virus provider on each page? My last question is we provide services for multiple city's and towns in various states. Will I get penalized for having the same content on each page, such as towns and producuts and services we provide? Thanks.
Technical SEO | | ilyaelbert0 -
Does a CMS inhibit a site's crawlability?
I smell baloney but I could use a little backup from the community! My client was recently told by an SEO that search engines have a hard time getting to their site because using a CMS (like WordPress) doesn't allow "direct access to the html". Here is what they emailed my client: "Word Press (like your site is built with) and other similar “do it yourself” web builder programs and websites are not good for search engine optimization since they do not allow direct access to the HTML. Direct HTML access is needed to input important items to enhance your websites search engine visibility, performance and creditability in order to gain higher search engine rankings." Bots are blind to CMSs and html is html, correct? What do you think about the information given by the other SEO?
Technical SEO | | Adpearance0 -
301ed Pages Still Showing as Duplicate Content in GWMT
I thank anyone reading this for their consideration and time. We are a large site with millions of URLs for our product pages. We are also a textbook company, so by nature, our products have two separate ISBNs: a 10 digit and a 13 digit form. Thus, every one of our books has at least two pages (10 digit and 13 digit ISBN page). My issue is that we have established a 301 for all the 10 digit URLs so they automatically redirect to the 13 digit page. This fix has been in place for months. However, Google still reports that they are detecting thousands of pages with duplicate title and meta tags. Google is referring to these page URLs that I already have 301ed to the canonical version many months ago! Is there anything that I can do to fix this issue? I don't understand what I am doing wrong. Example:
Technical SEO | | dfinn
http://www.bookbyte.com/product.aspx?isbn=9780321676672
http://www.bookbyte.com/product.aspx?isbn=032167667X As you can see the 10 digit ISBN page 301s to 13 digit canonical version. Google reports that they have detected duplicate title and meta tags between the two pages and there are thousands of these duplicate pages listed. To add some further context: The ISBN is just a parameter that allows us to provide content when someone searches for a product with the 10 or 13 digit ISBN. The 13 digit version of the page is the only physical page that exists, the 10 digit is only a part of the virtual URL structure of the website. This is why I cannot simply change the title and meta tags of the 10 digit pages because they only exist in the sense that the URL redirects to the 13 digit version. Also, we submit a sitemap every day of all the 13 digit pages so Google knows exactly what our physical URL structure is. I have submitted this question to GWMT forums and received no replies.0 -
URL's for news content
We have made modifications to the URL structure for a particular client who publishes news articles in various niche industries. In line with SEO best practice we removed the article ID from the URL - an example is below: http://www.website.com/news/123/news-article-title
Technical SEO | | mccormackmorrison
http://www.website.com/news/read/news-article-title Since this has been done we have noticed a decline in traffic volumes (we have not as yet assessed the impact on number of pages indexed). Google have suggested that we need to include unique numerical IDs in the URL somewhere to aid spidering. Firstly, is this policy for news submissions? Secondly (if the previous answer is yes), is this to overcome the obvious issue with the velocity and trend based nature of news submissions resulting in false duplicate URL/ title tag violations? Thirdly, do you have any advice on the way to go? Thanks P.S. One final one (you can count this as two question credits if required), is it possible to check the volume of pages indexed at various points in the past i.e. if you think that the number of pages being indexed may have declined, is there any way of confirming this after the event? Thanks again! Neil0