Does Length Matter... In Videos
-
Hi,
Are there any facts, opinions or anecdotal evidence to suggest that a video on YouTube has to have at least x length to rank as a result in Google?
Everything else being exactly equal, is a 20 second video about as likely to rank as 2 minute video?
Thanks! Best...Mike
-
On that level, brevity might be a plus... easier to watch 20 seconds than two minutes.
-
Length may not directly be a factor. They do look at full views of videos. Compare it to bounce rate. You want the viewer to watch the entire video, 20 seconds or 2 minutes.
-
I have not read any studies about length and how Google evaluates the video. I believe that Google learns about the video from how visitors respond to it. Do they visit the video page? Do they start the video?
-
The only evidence I've seen of longer being more valuable is in how transcripts are treated. A longer transcript will garner higher value if the video is crafted to target specific keyword phrases, just as a well crafted page of written content will be more likely to outperform a much shorter page on the same topic.
As for videos themselves, I haven't seen any specific case studies on the topic. Would make a great case study for you to do and write about! I'd definitely link to it!
-
Hi,
Thanks for the message.
I agree, certainly from a users point of view. Any evidence Google likes it longer?
-
You have probably heard this one before....
"Short enough to be interesting... but long enough to cover all of the details"
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicals from sub-domain to main domain: How much content relevancy matters? Any back-links impact?
Hi Moz community, I have this different scenario of using canonicals to solve the duplicate content issue in our site. Our subdomain and main domain have similar landing pages of same topics with content relevancy about 50% to 70%. Both pages will be in SERP and confusing users; possibly search engine too. We would like solve this by using canonicals on subdomain pointing to main domain pages. Even our intention is to only to show main domain pages in SERP. I wonder how Google handles it? Will the canonicals will be respected with this content relevancy? What happens if they don't respect? Just ignore or penalise for trying to do this? Thanks
Algorithm Updates | | vtmoz0 -
Does Sitemap really matters today?
Hi. Our website has multiple subdomians and domain platform is wordpress. But we haven't submitted sitemap to Google. Is this Okay? Or it's mandatory to submit sitemap? Is submitting a sitemap gonna help us in ranking improvement?
Algorithm Updates | | vtmoz0 -
Does it matter? 404 v.s. 302 > Page Not Found
Hey Mozers, What are your thoughts of this situation i'm stuck in all inputs welcome 🙂 I am in the middle of this massive domain migration to a new server. Also we are going to be having a very clean SEO friendly url structure. While I was doing some parsing and cleaning up some old urls I stumbled upon a strange situation on my website. I have a bunch of "dead pages" and they are 302'd to a "page not found" probably a old mistake of one of the past developers. (To clarify the HTTP Status code is not 404) Should I try to fight to get all these "dead pages" a 404 error code or could I just leave the temp redirect 302 > "page not found" ( even though I know for a fact theses pages are not going to turn on again)
Algorithm Updates | | rpaiva0 -
Did Google update the length of characters allowed in Meta Description?
Hey all, I do SEO. I'm currently working with another SEO firm on a project. The lady mentioned to me that Google recently updated (couple months ago) and changed their font causing them to lower the meta description to 55 characters. Is this true? I have not heard of this. Could she be confusing the meta description with the title tag? I didn't know Google could have even update the Title tag too.
Algorithm Updates | | ColeLusby0 -
Google Hangout Video Takeover?
A while back I posted about a youtube video campaign that dominated the attorney rankings throughout Florida. Today, I noticed a new hangout video that does not have the reach of the before mentioned video, but it has just popped up as number three for the term "Tampa Car Accident Attorney." It wasn't even listed anywhere in the first few pages Monday. http://www.youtube.com/watch?v=barTgGYQTIM Has anyone else noticed Google Hangout Videos having this kind of success or is this a "flash in the pan" incident? Also, is there any significance to this even being a Google Hangout video as opposed to just a youtube video? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Both video and article schema markup properties?
I am curious, if i can add both "video" and "article" schema.org markup for my video pages. Currently i have video markup up and running, but it only shows up in SERPs when users browse videos (not web content). Can i add "article" markup as well, so the markup will show on Web search? Thanks, Dime
Algorithm Updates | | dimicos0 -
Video SEO: Youtube, Vimeo PRO, Wistia, Longtail BOTR Experience and questions
Obviously Video SEO is changing, Google is figuring out how to do it themselves. We are left wondering… Below we have tried to explain what we have learned and how the different sites work and their characteristics (links to graphics provided) Our problem is: We are not getting congruent Google site:apalytics.tv Video filter results. We are wondering how duplicate content may be affecting our results… and if so, why will Youtube not be duplicate and prevent your own site SEO efforts from working. Is Youtube special? Does that include Vimeo too? We see our own duplicate videos on multiple sites in Google results, so it seems it is not duplicate related…? We’d appreciate your experience or add to our questions and work as a community to get this figured out more definitively. Thanks! We’ve tried four video hosting solutions at quite a cost monetarily and in time. 1.) Youtube, which gets all the SEO Juice and gets our clients on to other subjects or potentially competitive content. Iframes just don’t get the results we are looking for. 2.) See Vimeo Image: Vimeo PRO, a $200 year plus solution that allows us to do many video carousels on our own domains hosted on Vimeo, but are very limited in HTML as only CSS content changes are allowed. While we were using Vimeo we allowed the Vimeo.com community to SEO our content directly and they come up often in search results. Due to duplicate content concerns we have disallowed Vimeo.com from using our content and SEOing our content to their domain. However, we have many “portfolios” (micro limited carousal sites on our domains) that continue to carry the content. The Vimeo hosted micro site shows only three videos on Google: site:apalytics.tv During our testing we are concerned that duplicate content is causing issues too, so we are getting ready to shut off the many microsite domains hosted at Vimeo. (Vimeo has an old embed code that allows a NON-iframe embed – but has discontinued it recently) That makes it difficult if not impossible to retain SEO juice for anything other than their simple micro sites that are very limited! 3.) See Wistia Image: Wistia, a $2000 year plus solution that only provides private video site hosting embedding various types of video content on one’s site/s. Wistia has a free account now for three videos and limited plays – it’s a nice interface for SEO but is still different than BOTR. We opted for BOTR because of many other advertising related options, but are again trying Wistia with the free version to see if we can figure out why our BOTR videos are not showing up as hoped. We know that Google does not promise to index and feature every video on a sitemap, but why some are there and others are not and when remains a mystery that we are hoping to get some answers about. 4.) See Longtail Image: Longtail, Bits On The Run, (JW Player author) a $1,000 year plus like Wistia provides private hosting, but it allows a one button YouTube upload for the same SEO meta data and content – isn’t that duplicate content? BOTR creates and submits video sitemaps for your content, but it has not been working for us and it has been impossible to get a definitive answer as I think they too are learning or are not wanting the expose their proprietary methods (which are not yet working for us!) 2O9w0.png 0eiPv.png O9bXV.png
Algorithm Updates | | Mark_Jay_Apsey_Jr.0 -
Duplicate videos
We have multiple screen cast videos being made that are the same all except for city names being switched out. Does anyone know if this might be frowned upon by Google in the same way that duplicate content is?
Algorithm Updates | | Stevej240