Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
-
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword)
Now for me that does not make sense!
For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
-
Do you use your webmaster tools data? This is where I get content ideas. I see what keywords are already bringing in some data, or ranking somewhere from #5-20 and then I build good content around those keywords.
What some people do is write some "teaser" blog posts to see what attracts attention. So, for example, you could write a blog post about "high sleepers" and see what kind of traffic you get. Then, write one about "loft beds" and see what happens. You may be surprised and find that you are getting searches for something that you didn't optimize for. This is totally made up, but let's say you find that you are getting hits for "high beds". Well, then you may choose to take that term and write a comprehensive article highly targeted for "high beds".
That's what I'd do, but I'm sure there are others who use some tools out there.
-
I'm definitely ranked no:1 as I use IBP for checking ranks and then I have checked from different computers (different providers, not logged in)
So Google Keyword tool is not any good, then the question is what is a good way to find good related keywords that I'm not currently targeting?
e.g. we sell "High Sleepers" on the site, but according to the Google Keyword tool, people search "loft beds" far more (which is the same thing). Now I don't know if this is true
-
The Google Keyword Tool data isn't really worth the paper it's printed on for a LOT of search terms.
While I do use it for some things, it's often grossly inflated and the only real data you should use are those from your own analytics (certainly by the time you're in a top position).
That said, are you sure that you're actually ranking 1/2/3 (would seem strange) and that it's not just your personalised search?
-
The keywords tool is usually not very accurate at all. For my main keyword the tool tells me that there are 12000 searches a month. I am #1 for this term and according to webmaster tools I get 4500 impressions per month (which doesn't make sense if there are 12000 searches). Two sets of analytics data tell me that I get just over 1000 hits per month for this term.
I've had other keywords where I worked really hard to get to the #1 spot because the keywords tool gave me hope for thousands of visitors, but none of these have panned out!
One other thought...are you absolutely sure that you are #1 for your term? It could be a personalized search issue. To determine if you are seeing personalized results, do your search and then add &pws=0 to the end of the url and hit enter and see if you are still #1.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are your Top tips to a top 5 ranking for a keyword with an Easy KWD?
I am trying to improve my SEO ranking for wood effect floor tiles from position 98 to the top 3.
Keyword Research | | ElevateOnlineLtd
This website is very new and so is the page of content. The keyword difficulty is only 5 so Easy. What would your top 3 tips be to improve the rankings as fast as possible? https://tilesandmosaics.co.uk/floor-tiles/wood-effect-tiles/ uvRmyaK0 -
Our page authority has dropped to 1
We updated some pages to try to improve our site. We kept the same URLs and changed the page title and meta description to target specific key words. Our page authority has dropped to 1. This is one of the pages http://www.fashionably-yours.com.au/wedding-dresses/ What have we done wrong?
Keyword Research | | CostumeD0 -
Does Anchor Text in Links Count When Google Looks at Overall Keywords on the Page?
So, on our site, we have a list of related blog posts on a page that focuses on bamboo flooring. These blogs posts have anchor text like "What's the best bamboo flooring?" "How to install bamboo flooring." "Yada yada bamboo flooring yada." Because the main keyword for the page is bamboo flooring, would the presence of these words within anchor text on the page be considered as keywords on the bamboo flooring page, affecting that page and possibly stuffing within that page?
Keyword Research | | Syed10 -
How do you determine whether to pursue keywords suggested by Google Instant?
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google. My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
Keyword Research | | ProjectLabs0 -
How does Title keyword order, number and puctuation factor into rankings?
Hi, I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords. For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot. Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords? Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this? Thanks so much!
Keyword Research | | ColorfulConcepts0 -
Keyword Difficulty Tool
Hello, I've been using the above more and more - with some great results. I have just run a report for a brand term and that brand has the new style sitelinks - 12 in total. So the output from the Keyword Difficulty Tool is focussed solely on the main url and then 9 sitelinks, rather than 10 different domains. Is there anyway around this? What do people think I should do? Is it: a) ok to use the output or b) because the output is skewed to one domain is the data not robust enough or... c) something else?? Thanks Alex
Keyword Research | | alholliman0 -
Does Google Places pick up interior pages?
For example, we have optimized all of a clients interior pages to the point where it is competing with some of their competitors main pages. Unfortunately, they do not show up on most of the Google Places keywords. Their competition, who are lower than them organically, automatically show up in Google Places while they do not show up at all. Organically they are 2nd or 3rd in most of their keywords, but no one near the top in Google Places. Thank you!
Keyword Research | | Champions0 -
What keyword research tools do you recommend to help with SEO?
We are looking for a keyword research tool to help with our SEO efforts for our ecommerce site. We sell food gifts and are looking for a tool to help us identify which keywords we should go after. Beyond Google's free tool - what tools would you recommend? We are willing to pay for a tool.
Keyword Research | | agolomb1