Does 301 redirect pass "freshness?"
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Greetings!
I work for an online retailer, and we recently launched a voting tool that allows customers to voice their opinion whether or not we should carry a new item. It's been a huge success and we've been generating thousands of comments. As a result, it's helped our SEO, and our products are showing up on the first page for some keywords without having any external links pointing to these pages.
Our plan is to sell a product if it does well during the voting period. Unfortunately, we're not able to process the sale on the voting page, and need to redirect users to another page on our site.
I understand that a 301 redirect transfers "linkjuice" to the new destination URL. But does it also transfer "freshness?" I ask because our new landing pages will not be updated as frequently as the voting pages.
Example of our Voting Page:
http://www.uncommongoods.com/voting/product/50012/infant-fortune-cookie-bootiesExample of Redirected Item Page (where sale can be processed):
http://www.uncommongoods.com/product/baby-tube-socks-set-of-4Any help/comments would be appreciated. Thank you!
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Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
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Hi Jorge,
Thanks for writing back so quickly.
Do you know anything about how Google evaluates freshness of content? And whether that is passed with a 301 redirect?
Also, the redirect would take place within the same domain (uncommongoods.com).
Since I'm new to this any help would be appreciated.
Thanks,
Ameet
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Google is certainly passing anchor text when URL structures change and when pages are moved but they don’t seem to pass anchor text when a page is deleted and redirected to the homepage.Well, according to experts and developers of google, google usually takes into account the links that pass go through a 301, but that does not always.
And if a site has the most inbound links with a redirect, you may be penalized by google.
If you have a website and change domain with a 301 redirect, Google took the most incoming links of the old site and pass the new, so it will benefit us equally, although as Matt Cutts said, not all links will be taken into account, but we'll have a chance to recover our popularity and pagerank with the new domain if you do a 301 redirect properly.
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