Do you buy keyword strong domains around your brand?
-
Do you buy keyword domains around your brand? If so do you do this for future use or for redirecting to a sub domain off your core site or for other reasons?
-
If you are going for link juice and seo alone, I would say yes.
-
I have done this too with some domains we have retired, just trying to keep the link juice going. With a new domain, wouldn't you need to build some links to make it effective?
-
Thanks Charles. I have been doing the same. The cpanel 301's do build some history in the event we do decide to build content around the domain. But for the most part the 301's are to just support the main brand site, I think it is worth the investment and effort if not more for the long term.
-
Not a problem with them, the site is very established though (1999 release, many many good links)
-
Hey Charles,
Brilliant! Are you in trouble with Google though? Either case let me know.
Thanks.
Juan
-
Bit of both really, I have done a lot of domain purchases around converting key-phrases and redirecting to my main site to benefit from any type in traffic there is, there isn't a huge amount but if deffo pays for itself, I think that at the end of the day more than justifies the minimal effort required.
The next stage which I keep meaning to do when I find more spare time is build up simple sites around them instead of a simple redirect, there is one owner in a niche I work in that does this to excellent effect in both terms of conversions and SEO.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change Brand Spelling after 8 years
After changing my complete site, citations, etc to a certain brand spelling--capitalize the first letter, I am being asked to add another capital in the spelling. Could this affect customer usability or ranking in any way? i.e. Mozcon to MozCon Thanks.
Branding | | RoxBrock0 -
Am I better off buying a .com with a stopword or a .net / .org without?
I'm trying to decide between three domains:
Branding | | Andrew_Mac
mydomain.com
domain.net
domain.org What's the latest word on if there is an actual SEO impact to the stopword or whether it is just ignored entirely? Further, does anyone have any insight into whether any of these domains are seen as more credible (from a searcher's standpoint)? Thanks so much!0 -
Top level domains showing wrong meta tag des in different country
Hi Everyone I have 3 top level domains - and its showing up my meta tag description in USA and Australia search for my NEW ZEALAND meta tag description. Not sure whats going on, but now that im ranking for all top level domains in those countries it looks weird having a NZ in the Search when its a USA and AUSTRALIA domain name. See the attachments Cheers new
Branding | | edward-may0 -
Short Custom Domains for using instead of bit.ly etc
Hi Can anyone recommend any good sources/sites for quickly trying to find good shortened custom domain options for using instead of bit.ly etc Any hints and tips at trying to find suitable ones too ? since ive tried a few sites and cant find anything suitable and keeps suggesting options with subfolders Thanks Dan
Branding | | Dan-Lawrence0 -
'The Guardian' Is Moving to a New Domain
'The Guardian' Is Moving to a New Domain according to this article on Mashable - http://mashable.com/2013/05/24/the-guardian-dot-com/ Interested to see all the thoughts from SEOs to see how you would suggest they could implement this correctly, without dropping traffic / rankings etc...
Branding | | Webrevolve0 -
Can creating a subfolder and seperate domain blog build external links?
So I am currently going through the creation of a blog with a client that has a company that sells tennis equipment. I have talked to their development team, who is a third-party ecommerce platform, and come up with an idea to create an sub-folder (domain.com/blog) with an article page using their existing framework that would feature full articles in a blog format. Then I would create multiple blogs for them using tumblr and wordpress with their company name and a few with unique names targeted to their niche. These would feature snippets of the content taken from their article page (domain.com/blog) with some responses or reviews on the full articles to further their outreach and then link to the main articles on their article page. These snippets would be divided up amongst the blogs and posted on different days of the week to divide the traffic. Each blog will feature fresh content and focus on a rotating schedule of the latest videos, re-blogs, memes, photos, highlights, scores, upcoming tournament reviews, etc. I will set each one up to rotate through these different topics on different days and times to create a steady stream of traffic. I want to make sure that I stress the fact that I wont be stuffing the unique blogs with links only to the clients company store, I will be making sure to keep it to an amount that isn't spam worthy. Now if these blogs feature rich content including the snippets of the articles from my sub-folder page (domain.com/blog) will these blogs pass link juice to the blog set up on my sub-folder? Also is this a good way to ensure brand awareness and create external links without damaging their reputation? Are there other risks that people have encountered by doing something similar? Please share your experiences so I can make an educated decision.
Branding | | cscoville0 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0 -
Should I redirect a direct keyword url?
We are a manufacture of a product and we own the url of our business/product name (samples) "www.thewafflemaker.com" and our company name is "The Waffle Maker". We do all of our business on "www.thewafflemaker.com" and rank #1 for about 16 of the top 20 keywords related to "Waffle Makers". However, we also own "www.wafflemaker.com" without "The" in the URL. Right now we have it set up as a single page that contains information about the product and a link to our sales site. Should we build this site up or have it just redirect to "www.thewafflemaker.com"? Any help is appreciated. Thank you!
Branding | | LBike0