Link Building
-
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
-
Thanks, I've heard of him before.
-
Thanks, I've heard of him before.
-
If it's the topic you've talked about before, I know nothing about that, so I would not be the one to write about it. For ecommerce, check out Rob Snell. His site is at http://www.robsnell.com/, and I've seen him speak at Pubcon, and listened to him on an interview at Webmaster Radio (probably in their ecommerce experts show). He talks about how he gets content for his brother's product pages. IIRC, he sits down with a tape recorder and has his brother tell him all about why you would want this particular product for your hunting dog, what makes it great, what are some of the questions that they get on the phone all the time, and then goes and writes all that up for the site.
-
I have changed all my product descriptions from all the other retail sites in my niche, for that exact reason. To not have duplicate content, or at worse, the same content as all my competitors. But you gave me some good ideas Do you want to right these for me
-
Product reviews are a great source of content. If you're not the manufacturer, rewrite the description and enhance what the manufacturer provided. Make your product page the ultimate source of information on that particular product.
Why would I choose this product over another one? What's the best use for this particular product? What type of people use it? Is it for beginners or for advanced people? What is the product made of? Is it made in the USA? Has it won awards? etc. etc. etc. All the stuff that's a lot easier to sit here and write about doing than actually taking the time to sit down and do (which is why there are product pages on my site that are nearly empty ).
-
The only issue with producing good content is when you have an ecommerce site, and it's mostly product pages. Then what?
-
I wholeheartedly agree with EGOL.
When you spend time chasing directories, filling out forms, etc. it feels so completely fake. You recognize the sole purpose of the activity is to get a link for search engines, not to benefit users.
If you found a great site that talked about golf or whatever your interests are, and they had a page which listed the best golf courses by area, then I would surely recommend trying to list your site on that page. Real people interested in your topic will see it and learn about your site. That has value.
If you launch a website often you have a lot of specific knowledge about the topic or know others who do. Share that knowledge! You probably know all sorts of tidbits about the best golf courses, players, rules you like or don't like, where to buy clubs or clothes, discussions about sponsors and so many other topics. Those articles need to be shared in a high quality way.
If you run short of content, then you can look to your users. Many would jump at the opportunity to provide great content if you give them the opportunity. Adding a forums and/or blog to your site can generate great ideas and capture a lot of long tail traffic. You can emulate what SEOmoz does and promote great forum articles (the Q&A section is basically a forum) to your blog.
It's all about the content.
-
Only one works for me and that is producing good content. I spend 100% of my time on that and 0% on linkbuilding. Every minute that you spend on content creation is spent creating a traffic-pulling asset.
I could spend time begging people to link to my content... but if you have good content people will like, tweet, share, digg, stumble.. .and that generates traffic and with that traffic a few links. So just make more content and make it very easy for people to share. The key is to make content that people want to share.
-
That's what I thought. It seems there are only really maybe a half dozen to a dozen effective link building methods and strategies.
-
If you have an established site with good linkpower these sites will add such a miniscule amount of boost that they probably are not worth your time.
If you have a brand new site that has close to zero power then the miniscule contribution from these sites might give a tiny amount of help.
If you are in the second situation above there is something else to consider... if you want to have a serious website that ranks well and pulls in nice traffic at some point you must figure out how to pull in some genuine links and on that basis it is probably better to get straight to that work than spend valuable time chasing directory links.
The only exception to the above are the few directories that are associated with successful websites (that are not directories) but that simply have a page of links for a topic like... places to play golf in Upstate New York.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
I need help finding a link building professional
I understand that some may respond to this question advising that we should concentrate on building good quality content, and eventually the links will come. And I do agree. The problem is that while we are implementing a content strategy and we're absolutely focused on creating unique, quality content for our audience, we're also a brand new business with a current grand total of (wait for it...) - 4 back-links! So while we're devoting our efforts to create the most engaging content we can, we need to find someone that can help us build our back-link profile and help to promote our brand and content in the most legitimate way possible. Obviously typing "SEO" into Google is not necessarily the most effective way to find the right person for the job and I'm a bit apprehensive about posting ads on eLance, oDesk, etc Does anyone have any idea how we can find someone smart and highly experienced that understands the importance of doing this right? We are Australian based but they don't have to be local. Thanks in advance. Stu
Link Building | | stuart_h_19780 -
How Long Does It Take For opensiteexplorer.org To Find Links Ive Been Building?
Hello, The past 1-2 months I managed to get a website on some high authority news sources. For some reason I still cannot see them with opensiteexplorer, but they are showing up in the Webmaster account? Is there typically a big delay? Thanks1
Link Building | | TP_Marketing0 -
Two link building proposals, which one is better?
Hi there, Our site has a DA of 73, MozRank 5.40, MozTrust 5.88, and over 45,000 external links. We haven't done any offsite SEO before, we got to where we are today organically. We're thinking about hiring a link building firm to help increase our rankings and we've received two proposals. Firm A offered to build us 30 links from DA 50+ sites over 3 months. The anchor text will most likely just be our domain name. Firm B offered to build us 90 links from PR2+ sites over 3 months. They have control over the anchor text. Given our site's profile, which proposal makes more sense for us? Would either of these initiatives move the needle for us? Thanks.
Link Building | | anonp1 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Link Building in non-competitive industry
Hello, My client's home page is targething 2 keywords - one at 43% difficulty (SEOMoz Keyword Difficulty Tool) and one at 50% difficulty. I want to link build for this person, but I analyzed the top 5 competitors and there is no resource section on any of the sites. We want to write 20 articles for our site. So there's no people linking to content that I can find. This messes up my link building because I always make targeted content on the subject that people are already linking to How do I link build in this case. Nothing stands out as something I could do with my site for link bait. Thanks!
Link Building | | BobGW0 -
What's your favorite link building tactic?
What's your favorite 100% white hat link building tactic? Well, maybe you don't want to reveal your favorite...just a good one...
Link Building | | AdamThompson0 -
Do you recommend using Mechanical Turk for link building campaigns?
The grunt work of linkbuildign can take a long time. Especially when doing it right. Can Mechanical Turk help me here?
Link Building | | VistageSEO0