Is this new? Anchors showing in Serps.
-
I was checking out a keyword today and I noticed several listings on Google that had a line underneath that said, "Jump to keyword". The "keyword" was an href name anchor on the page.
Is this new? Should we be including more anchors on our pages now? It makes sense as it helps the reader to navigate the page.
Here is a photo of an example:
-
It's not new. You can read some more information about when it first was reported in late 2008 over at Search Engine Roundtable. http://www.seroundtable.com/archives/018996.html.
-
Hi, I have seen this happen for quite a while on Google I remember mid last year I was first sent an email about this change where direct anchor texts are show on pages.
In my opionion it is Googles way of showing users that this specific term is of high importance, this can be due to the factors:
1. The website has many anchor text links with this specific term.
2. The internal link sctructre has many links using this term.
3. Users come to your website using this specific term, so Google shows relevence.
4. It could even be by a in correct re direct showing to this page from a keyword rich term that has the same anchor.
In the end of the day it is Googles way of showing users what they want.
It is like how you have Google auto over riding your title tags to show new terms.
-
Last year Google made 400 changes to their algorithms. No reasons to suspect they wont do the same this year.
I had not noticed that feature before now. I checked the page and "natural treatments" is anchor text used on the page.
I also tried searching "thunderstorm phobia" and the results did not include the "Jump to Natural Treatments" text. When I tried searching for "natural treatments thunderstorm phobia" then it appeared.
I had not ever noticed the feature before now. I am not sure how it will impact CTR but it does appear interesting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages Not Showing Up In Search After Being Indexed....
Hello, I'm trying optimize my google search for local business in Fort Myers, FL area. I've created specific keywords that people are searching and have made my page title and on-page experience reflect this relevency. However, the page isn't appearing anywhere on google search even though search console has stated that the page has been indexed. My question is, how do I trouble shoot this so that I can appear in local search for these search terms?
On-Page Optimization | | scottgray06200 -
Duplicate Page Titles in Crawl Errors (although Google is rewriting in serps ??)
Hi Im working on a client/project and crawl report is showing thousands of dupe page titles In the case of the blog/news section its aprox 50 since aprox 50 posts and they all have the same meta-title: "Brand News | Brand" as opposed to: "Title Unique to Page/Topic/KW Relating to Content | Brand" Since these are the main content pages we want to rank (in addition to the main site category pages) then i have instructed dev must prioritise populating these pages meta-titles with the actual post/article titles, as per the latter version of the above example. (I should mention that i have requested they fix all dupe titles but main content pages are the priority). Whilst this will reduce the number of dupe titles in crawl error/warning report which is a good thing, is it actually likely to increase the ranking of these news/content pages given that Google does seem to be rewriting the titles correctly in the serps based on the page content ? Many Thanks in advance for your input
On-Page Optimization | | Dan-Lawrence0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
Page authority 1 for new URLs
Hi There Quite a beginner question. I have changed url structure last week and is already avaliable on google.What i find strange is that the PA reported by SEOMOZ is 1 and there's no google cache. If the page has to crawled yet, why it's avaliable on google index already? Dario
On-Page Optimization | | Mrlocicero0 -
Lots of Listings on Page 2 SERP, but none on the first?
For one of our most important keywords we have several pages ranking highly on the second page of search results in google. Yet none on the first page, is there anyway to concentrate our rankings to bump one to the first page? We would rather have even just one link on the first page than the 4 or 5 we have on the second now.
On-Page Optimization | | absoauto0 -
New Url Structure
Hey Guys We are working on a new site and in order to implement some of the new functions we need to restructure our url's , Will redirect everything correctly but I was looking for advice on the structure we need the word product / category subfolder for speed but would there be any benefit making them shorter ? what would you guys advise ? Category Current http://www.freestylextreme.com/uk/Home/Brands/DC-Shoe-Co-/default.aspx **New ** freestylextreme.com/uk/category/dc-shoe-co Product Current http://www.freestylextreme.com/uk/Home/Brands/DC-Shoe-Co-/Mens-DC-Shoe-Co-T-shirts/DC-Black-Unwind-T-Shirt---.aspx New freestylextreme.com/uk/product/dc-black-unwind-t-shirt
On-Page Optimization | | elbeno0 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0 -
On site optimization - anchor text in body text
Hi I am learning SEO from scratch and am only a couple of weeks in. My wife has just started a website selling children clothes. In the left bar there are links to the different producers. Clicking it takes you to the products from that producer. In the body text om the main page ( epleskrinet.no) the same producers are mentioned. By time i need to opitmize for all of these. Is there any point in making them anchor text - taking them to the same URL as is given in the side bar ? Or will it get discounted ? Dan Laerum
On-Page Optimization | | danlae0