High ranking for high volume keyword, but low traffic
-
We are ranked, according to Moz (and we've tested to back it up) #3 on Google UK for the keyword "Hire a Jet". According to Google, this keyword gets 22,500 local searches per month.
Yet we get about 5 hits a month for that keyword. Any ideas why this is so low? It just doesn't add up or make sense whatsoever.
-
Definitely explains it! Thanks
-
Good call on that one Dan. Thats more accurate.
-
Hi
You have to go by "phrase" or "exact" in the keyword tool, as broad could entail any search with the word "hire" even if it doesn't have "jet".
See image
-Dan
-
Wow, only about 70 impressions, that a far cry from 22,500. Sometimes google is off, but this seems way off. In my experience so far, i have noticed the following n relation to the WMT impression counts, and keyword estimations:
- #1 position average i get between 5-10% of the impressions reported by the keyword tool in google
- #2 - #3 position average i see under 6% of the impressions reported by the keyword tool
So we know they are off.
-
That is quite high .. When you said you only receive 5 hits , may i ask you where do you get that information from? is it from google.com/analytics or your own pre-built hit counter?
-
Webmaster Tools reports 70 impressions with about 12 clicks.
-
Have you verified the impressions served and average position via your Webmaster Tools account? That would be the most reliable source. You can see your own organic CTR there for those keyterms, and if its a main keyword, should trigger.
I would say Google either over estimated the search volume (which they do all the time with their stupid tool), or you have a really poor CTR even though you show up high in SERPs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many wordpress redirects impact Rankings?
Our website cms is WordPress. We have recently changed the URL pattern of our blog pages which resulted in hundreds of crawl errors in Google search console. Even though we don't have any broken links; old pages have been reported at Google. We are trying to redirect the old URLs to new which will be handled by auto redirects or manual redirects. Will so many redirects impact on website? I don't mean about internal redirects. I mean about redirects made for the cause of reclaiming non existing pages referred from external sites
Algorithm Updates | | vtmoz0 -
Delay between being indexed and ranking for new pages.
I've noticed with the last few pages i've built that there's a delay between them being indexed and them actually ranking. Anyone else finding that? And why is it like that? Not much of an issue as they tend to pop up after a week or so, but I am curious. Isaac.
Algorithm Updates | | isaac6630 -
Software to indicate search volumes/trends
Is there any software that exists to help provide an indication of the search volumes or trends behind keywords? Currently we use google trends for a YOY and WOW view for some select KW's but the reality is are search volumes are effected by 1,000's of KW's and trying to get an accurate view of overall trends and theme with our product sector is difficult. I'm interested to find out if there is software which is an alternative to google trends or if there is 3rd party software available that lets us process google trends data in bulk?
Algorithm Updates | | SEO-SMB0 -
How to keep damage low on Google after the change of URL's
Hi Peeps, Hope someone can shed a light on this and show a guidance if possible. We are going to move our sites to shopify and shopify's URL's cannot be customized to match exactly like our current URLs. What steps do I need to take so google knows the URL's are changed. Domain will be the same. Thank you in advanced.
Algorithm Updates | | cemalcebi0 -
Rankings Gone? Have I been effected by the Panda/Penguin Update(s)?
Our site www.alphameasure.com has been online since 2005 and currently has a page rank of 4. The site has always ranked on page one or two of Google for our primary keywords (Employee Satisfaction Survey, Employee Engagement Survey, Employee Surveys). I'm not sure exactly when it happened, but now our site is nowhere to be found. I'm thinking our ranking dropped somewhere in mid to late January? We did use an SEO company in the spring of 2012 that went on a link building campaign for us. They added about 450 inbound links over a three month period. Other than that - nothing has really change on the site. We're getting ready to release a new version of our software that was being re-written during all of 2012, so the timing of losing our rankings is just awful. Any help or ideas is greatly appreciated? Thanks in advance,
Algorithm Updates | | EngagedMetrics
Josh0 -
Where is Bing traffic?
According to http://mashable.com/2011/04/11/bing-search-growth/, Bing has almost half the market share compared to Google. Yet Bing organic traffic on my main site is exactly 2.8% of Google organic traffic. Is there some low-hanging fruit I am missing or do you guys have the same results as me?
Algorithm Updates | | metadata0 -
Google Page Rank?
We have had a quality website for 12 years now, and it seems no matter how many more links we get and how much new content we add daily, we have stayed at PR3 for the past 10 years or so. Our SEOMoz domain authority is 52. We have over 950,000 pages linking to us from 829 unique root domains. Is this in line with PR3 or should we be approaching PR4 soon? We do daily blog posts with all unique, fresh quality content that has not been published elsewhere. We try to do everything with 'white hat' methods, and we are constantly trying to provide genuine content and high quality products, and customer service. How can we improve our PR and how important is PR today?
Algorithm Updates | | applesofgold0 -
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html If so what is the new most important factor?
Algorithm Updates | | AndrewSEO0