Please take a look at the SEO of my site
-
Hello,
I was wondering if you guys could analyze my site and give me pointers on how I could improve it's SEO. I'm a health and wealth coach, NLP coach, and life coach in the Boise, Idaho area.
Also, any link building advice you can give would be great. Here's my backlink criteria
Age (as old as possible)
A lot of unique content
A clean site
Backlinks going to that site
Facebook followers
Which of course means high search engine rankings
Thanks
-
Sure
I think this page on title tags sums it up pretty well.
Note the suggested format: primary keyword - secondary keyword | brand
So the suggestion "Life Coach - Boise, ID | Bob Weikel & Associates" fits this model.
Keyword 1->Life Coach
Keyword 2->Boise, ID
Brand->Bob Weikel & Associates
This format keeps it under the recommended 70 characters, fits in the two primary keywords and brand, keeps it user friendly in the SERPs and displays concise relevancy to the contents of the page.
The thing is, if you have a page that's well written and valuable to the user for each topic/service you provide, its easy to create title tags that fits this model eloquently.
This doesn't mean you can't target more than one keyphrase to a page - there can be other ones in the body of the content of course - synonyms and variations etc. But pick one version that works best in the title
-Dan
-
Hi Dan,
Interesting. I was always taught to focus on 4 keywords per page. Is there an exception for local SEO? It would be nice if you could provide some documentation
-
TITLE TAGS
The ONE on-site small change you could make and possibly yield the best result are the TITLE TAGS. Home page primarily, but the others too.
Right now, you have:
Life Coach Boise Idaho | NLP Boise Idaho | Hypnosis Boise | Hypnotherapist Boise
Try only targeting 1 keyword and your location. That's it. So maybe:
Life Coach - Boise, ID | Bob Weikel & Associates
Then target the other keywords on other pages. Traditionally speaking, each keyword you're trying to rank for should have its own page. So have a page for each one of your services.
You don't need to repeat words so much in the title tags.
For location based businesses, title tags generally work best (in my observation) when they target one keyword, the location, and the company name.
I hope this helps - its the "most bang for the buck" IMO
-Dan
-
Do you have a blog, a Facebook page, or a twitter account? I didn't see links to any of these things. If you're continuing to write articles, that would be a good way to get your content out and build a following. That's a good way to show that you're a credible source for NLP coaching.
Some of the content doesn't read quite naturally. For example, if you were speaking, would you ever say Boise and Idaho as much as the bottom paragraph on the home page? It reads like you're stuffing keywords for Boise, Idaho. Some of the paragraphs in italics at the bottom of your pages read the same way for other keywords. These look like they were written soley for SEO. The keywords you've placed at the top of your home page and some other pages doesn't bother me that much, but it also looks like keyword stuffing to me.
I don't like the title text on your tabs, as when I roll over a tab and there is sub-navigation, the title text appears and covers the first item in the sub-navigation so I can't read it. For example, roll over "Free 30 Minute Sample Session".
Put alt text on your header image, and any other images on your site. Alt text should describe the image. If you want to display text when a user rolls over the image, you can place title text on the image as well.
Strive to keep the site up to date. Your training sessions page says "$79 if You Register by May 25".
Remove links to pages that don't exist. For example, if you click "Calendar" in the navigation, and then click the "The Wealthy Mind Information" link, you get to a 404 page.
If you have more testimonials, I always like seeing a page with lots of testimonials so I can see what people are saying. You have a couple of good ones on your home page.
Your jquery JS files aren't being found on any pages that have a subdirectory. On the home page, they're found properly at http://bobweikel.com/wp-content/themes/StudioBlue/jquery.min.js and http://bobweikel.com/wp-content/themes/StudioBlue/jquery.cross-slide.js. On your Free 30 Minute Sample Session page, it's trying to find them at http://bobweikel.com/free-sample-session-2/wp-content/themes/StudioBlue/jquery.min.js and http://bobweikel.com/free-sample-session-2/wp-content/themes/StudioBlue/jquery.cross-slide.js. It's trying to reference them in the "free-sample-session-2/" directory. You can change the references to these files from relative to absolute to fix this. For example, instead of pointing to "/wp-content/themes/StudioBlue/jquery.min.js", point to "http://bobweikel.com/wp-content/themes/StudioBlue/jquery.min.js"
Do you get a lots of newsletter signups? You might consider having a page for newsletter signups, and using that area on the side of all your pages to have a box to contact you, or a box to sign up for a free 30 minute sample lesson. This might be a good A/B test to run to see which has the most traction for your site. Or you might have room to have two boxes on the right there...
The best things I did when starting out was setting up Google Webmaster Tools and Bing Webmaster Tools, and poking around in those. Also, using the page inspector in Chrome, or the Firebug add-on in Firefox can tell you a lot about what is happening on a webpage. That's how I found the jquery errors.
-
Hey Bob,
I dont want to get into the whole link building aspect as this is quite an indepth thing to do, however I thought I might just throw a few on site suggestions.
-
you are using multiple H1 tags and are not using H2. I would fix this
-
Your meta descriptions are too long for the search engines (Google) to pick up without making it a synopsis ending in "...", I would try to get this down to 165 chars so you can control what is being shown in the SERP's
-
Your articles could do with having customer Meta titles and descriptions
This was just what I saw on first glance, I will let you know if I see anything else
Mark
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Press Release Sites
I don't do that many press releases, but I need to do one soon. I had been using PRweb.com and I see they raised their prices. Are they considered the best online PR site or are there sites people have used that have gotten similar results for less money?? Thanks
Link Building | | ClickIt0 -
Backlinks that redirect to your site
Hi all, I just wanted to ask you all about backlinks that redirect to your site. I recently used Link Detox Tools to carry out a link analysis. However, some of our backlinks are redirecting to our homepage. Is this ok? Why is this happening? Thanks guys!!!
Link Building | | AAttias0 -
Pointblank SEO
Has anyone paid for the Pointblank SEO link building course by Jon Cooper?
Link Building | | BridalHotspot
Just trying to find out if it is worth spending money on.0 -
In-house SEO for dummies
I'm doing some SEO for a small company and they have a guy available to 'assist' me, but he isn't very SEO savvy. Also english isn't his first language. If he could do 5-10 hours per week to help, and you were me, what sort of stuff would you show/teach him to do? Thanks!
Link Building | | timscullin0 -
Site wide links
I have a few website that centralize spefic news (business news) from other sites and show the article source. The question is: The sites provide about 100.000 backlinks to 3 other sites. Do i remove the site wide links and keep them only on the front page or i keep them? Tjank you
Link Building | | petrescucld0 -
Should I outsource any SEO work or can I do it all?
My website needs a lot of improvement and we are working on it but I also don't want to fall behind on the SEO work. I am guessing that I can do much of it myself through SEOmoz.org but is there a part that busy folks should get others to do? Any feedback will be greatly appreciated. Thank you, Utah Tiger
Link Building | | Boodreaux0 -
SEO Value of Press Releases
Is there still any SEO value of paid press releases services, such as PRWEB which let you embed keyword text links? Or would the associated cost be better spent elsewhere? Thanks
Link Building | | WCR0