Will using a service such as Akamai impact on rankings?
-
Howdy
My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries.
If they used Akamai, would the best approach be to set up seperate sites per country:
- .co.uk
- .com
- .com.au
- .ru
- .sg etc
Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address?
So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others?
Thanks!
Woj
-
My understanding of how a CDN is configured is it's a back-end server change. The HTML will still appear as mysite.com/image.jpg but when a request for that image is made, your server will tell the user's browser to fetch it from cdn.chicago.akamai.com/mysite.com/image.jpg.
Your server still hosts the image and is the primary source of the image. That image is duplicated on CDN servers throughout the country and world depending on what cdn plan you purchase.
So in short, the images are hosted on mysite.com and images should not be taken out of the mix. You can confirm this by checking well known sites which use Akamai:
-
Ryan,
What about when images are handled through Akamai and the URL's to those images are "Akamaized". Since the images are not hosted on the www.mysite.com, but on www.akamai.com, how would this effect image search. Does it take my images out of the mix. Would an image sitemap help with this?
-
Thanks, makes perfect sense
-
Google effectively crawls all types of sites from around the world. As long as you offer proper navigation with your site, there shouldn't be any issue.
Your content for each region should have a landing page for that region. mysite.com/jp would be your landing page for Japan, etc. Your landing pages would be treated as your home page for Japanese speakers. You should have links from Japanese companies to the /jp page as if it was your site's home page.
-
Thanks Ryan!
I guess my main concern is to not have existing rankings penalised. For example, the head office is based in Australia with other offices around the world - if Googlebot comes in from the US and gets a US IP.. would Australian rankings drop?
Also, I believe the content being served will be identical to all regions.. for now at least.
-
Akamai offers numerous services. Are you referring to their Content Delivery Network? If so, then the CDN will provide faster page load times which is a good user experience. If your site was being penalized for slow load times (only a small percentage of sites fall into this category) then yes, by properly setting up your content on a CDN you can remove the penalty which would improve rankings. Otherwise you would not directly benefit in terms of rankings, but your users will likely find your site more usable, explore more, etc. which could benefit your rankings.
With respect to your site design, I would recommend a single .com site with folders for each country. mysite.com/ru for russia, mysite.com/au for australia, etc. This method will allow you to collect all your domain authority in a single site and can greatly reduce your software and site maintenance expenses.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using the same image across the site?
Hi just wondering i'm using the same image across 20 pages which are optimized for SEO purposes. I was wondering is there issues with this from SEO standpoint? Will Google devalue the page because the same image is being used? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Search engine keyword rank - easiest way to check the keywords that rank across website
What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart1 -
Client WIll Not Rank for Targeted KW Terms
Good Morning Mozzers, I am at a total loss. I have been working with a client in a "difficult" (to say the very least) vertical for roughly the past two years and for the life of me, cannot get these clients to rank within the top 3 for the targeted keyword terms. It seems that every time our targeted keyword begin to gain a little bit of traction and improve their ranking position, it is immediately followed by the same keywords plummeting shortly thereafter. I have done everything (in my mind) I can to try and get this client's keyword terms to rank, everything from revising the on-/off-page content, building citations, submitting the site to services like Yext, advertising on AdWords and Yelp, etc. but it doesn't seem to make any significant difference. I'm hoping that someone can offer some guidance into how I can get these clients to start ranking highly for the targeted keyword terms because I'm at a complete loss. I look forward to all of your responses! Thank you for reading. If you'd like to check out the site, the URL is: www.lawtonmd.com
Intermediate & Advanced SEO | | maxcarnage0 -
Ranking drop
Hello there, Based on Moz's rank tracker our keywords ranking have been dropping in ranking. Does anyone know what might be the cause? We have been building quality "white hat" links which are very relevant to our niche Thanks, Robert
Intermediate & Advanced SEO | | roberthseo0 -
Checking Rankings Again & Again Can Drop Rankings
Is it possible that if i check my google rankings again & again it can drop ranking?Like checking where do my keywords rank every hours rank drop the rankings? Because this indirectly affects the CTR. Might be because of it? No one has faced such an weird thing before.
Intermediate & Advanced SEO | | welcomecure0 -
Moz Rank and how to do better?
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to. Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
Intermediate & Advanced SEO | | halloranc0 -
Bing and Yahoo Ranks work, google ranks not happening
Bing and Yahoo Ranks work, google ranks not happening please help
Intermediate & Advanced SEO | | Djdealeyo0 -
H1 tag proper uses
Ok I see this happening all of the time. I get my hands on a new website and there are one of four header tag issues: 1. There are no H1 tags at all 2. There are multiple H1 tags on the same page 3. Every page has an identical H1 tag 4. Header tags are used all out of order Do any of these have a negative impact on rankings? I've always tried to get one H1 tag on each page, have it be the first header tag, and make it unique to each page. Is this a waste of itme? Could improper header tag use hurt a website?
Intermediate & Advanced SEO | | DanDeceuster1