Title and Heading Tags
-
Firstly I would like to comment on how helpful this site is. I haven't posted much before but have been reading tonnes of answers for many months now and have been finding it really useful.
I used the SEOmoz scanner and the main problem highlighted was duplicate content so I started to add 'customer product reviews' I had received and unique 'further information' to each page (hopefully this was the right thing to do to solve duplicate content! : ) )
Then I looked at heading and title tags. Currently I set title tags for each product page to be "Brand Name- Product Name" but after doing some research we are thinking of putting Keyword Description of Product | Product Name | Brand Name (around 60 characters long).
So is this the advised thing to do and create unique titles that are relevant to each specific product page for over 200 pages we have?
In addition, any advice on setting optimum
tags would be great. We keep reading varying tips online. I gather ideally h1 needs to be a shorter keyword rich version of the title tag?
Many Thanks
-
Thank you for the help and advice- I really appreciate it. I still can't seem to decide the best course of action for the titles/headers.
A little background incase you can help/advise:
We sell 5 types of widgets. And each of these 5 headings have 50 or so products each. At the moment the title is Brand Name | Product name and the header is just Brand| Motto for all. The problem is making each of the 50 or so titles different as they all fit in one broad category and it is hard to define them further e.g. setting one widget as 'space saving widget' but the problem is about 10/50 products fit that description so I don't want customer thinking that particular one is the only space saving one we have (I hope you guys understand what I mean here)
In this scenario would it be advisable just to stick with product names?
-
Hi Jannkuzel - as far as duplicate content, it depends on what pages are being tagged as duplicate content as far as what you do to correct. For instance, the tools in SEOmoz tell me I have dup content for about 50-60 pages on one of my client's sites, but the reason is because each of the URL's is the same except for a product ID (&pid=540985). Each id loads slightly different content into a few areas of the page. So, the system thinks these are all the same page. These pages are not important pages on the site so I'm not that worried about them. Without knowing what is on your pages that are being tagged as duplicate content, it's hard to tell you what to do to correct it. Generally, you are on the right track in that you want to change the content on each page to be different enough (keep in mind that the info that is spiderable needs to be unique, pics, iframes, etc don't make much of a difference) that it won't get tagged as duplicate content.
As the title tag is the most important on-page ranking factor, you want your targeted keyword to be at the very beginning of the tag, with as close to an exact match of the keyword as possible. Even though it's a pain, yes, you would want to give each of your 200 pages unique title tags. It's fine to put the Brand name at the end, that's normally where I put mine.
H1 - is actually not quite as important as it used to be, but is still very important. H1 doesn't really have any relation to the Title Tag. Bottom line is that again, you want as close to an exact match of your main targeted keyword(s) in the H1 for sure. Also helps to work them into your other header tags as well (h2,3,4). Find a balance between making it legible and working in your most important targeted terms. If at all possible, use the exact term you are trying to target. Positioning (beginning or end of tag) doesn't matter as much as it does in the Title Tag.
Let me know if this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicating words in the page title OK?
Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
On-Page Optimization | | Donsimong
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1 -
Is it okay to leave off H1 tags?
I know that SEO uses H1 and H2 mainly and there should only be one H1 and there can be multiple H2 tags. But the site I’m reviewing generally has no H1 on a page and multiple H2 tags. The Page Title reflects the title of the page, so maybe this is okay as is? They have the styling down just so, so I don’t want to make them change it if it’s okay.
On-Page Optimization | | amybethmegjo0 -
Wordpress 'Hide Title' Feature, does this help shorten title length
Im wondering if anyone with some Wordpress experience can help me. I am using Yoast to create my page titles, but yet Moz tells me that my page titles including my actual page title tag which is 'dumfries wedding photography | Hemera Visuals' by clicking on the 'hide title' feature in wordpress will this in turn stop wordpress from automatically adding my page title and therfor bring my title length down drastically? And if so will I have to wait till google next crawls my page to see if this works? Kind Regards Cameron.
On-Page Optimization | | hemeravisuals120 -
Duplicate Meta Tag error
I am getting Duplicate Meta tag error(under HTML improvement) for these kinds of pages http://www.gobol.in/catalogsearch/result/index/?category=&p=3&q=sharp+split+AC+1.5+ton&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=4%2C10000&x=0&y=0 http://www.gobol.in/catalogsearch/result/index/?category=&q=sharp+split+AC+1.5+ton&special_price=5%2C10000_8%2C10000&x=0&y=0 What is the best way to resolve such type of error?
On-Page Optimization | | Obbserv0 -
Should stop words be used in titles? I'm aiming for natural title structure.
I have fully optimized on-page SEO for the following keyword (not really the one I use, but it can serve as an example): -personal driver in los angeles Even though "in" is a stop word, I prefer to have a natural (non-robotic) structure for the title - I do this by including "in". I believe that "personal driver los angeles" is too spammy and too robotic. Is this a good or a bad thing?
On-Page Optimization | | zorsto0 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
Title tag formatting
So I thought I had Title tags cracked... Unique to each page Priority phrases at the start Under 70 characters inc spaces No spamming of keyword phrase Brand at the end But do people believe that this structure is bad? <keyword 1="" phrase="">| <keyword 2="" phrase="">|<brand></brand></keyword></keyword> and that Title tags should now be structure more like full sentences? And does using the same keyword phrase on several pages dilute or cannibalize results? Thanks
On-Page Optimization | | ToonyWoony
Kate0 -
Would adding a line break tag into the product name affect SEO ranking and Google's ability to read the entire title?
Our client would like to include a link break so that part of the product name always showed up on a second line. Would this affect how Google bots crawl the product name? Would it also affect how Google would show the product name in a search result page? Thanks!
On-Page Optimization | | BrandLabs0