How to use articles most effectively
-
I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.
Thanks for your help!
-
You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return.
It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.
-
Put your best content on your own website. Have her create an incredible resource section for her field. Literally, aim to make it the BEST CONTENT ON THE WEB for that topic.
Other high quality content can be shopped around to relevant blogs and informational websites for guest post opportunities, as Daniel pointed out. But in order to get the most mileage from your content, put it on your own website. Then, let other webmasters and bloggers know about the INCREDIBLE resource you have created - if your content is really the best on the web, you should have no problem getting people to link to it.
-
Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?
-
Also, if she has the time to regularly write, have her start a blog for her site. This will draw in searchers to her main site and when she continually puts out great information, people will want her to guest blog.
-
Finding opportunities for her to write articles should be easy if she is a recognized expert. If she is under the radar, she will have to win over authors of popular related blogs and sites with engaging content. A simple Google search should discover which informational sites rank highly for your industry. Have her study the sites, find out what kind of content makes the blog/site, and then write a guest article catered to that blog/site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Link Detox program safe to use?
Hi I have been doing some research today to help a client who has lots of links to their site but they are mainly of low or no value. The links were created by another SEO agency so we are not sure in all cases how the links came about or who to contact to get rid of them. I have come across link detox http://goo.gl/o2fKl. I wanted to suggest to my client to use this to help them see what links are bad and what should be kept I have two question's; Has anyone had any experiences with this program and have found it useful? Would there be any negative affect of us using this program with reference to my clients website? Many thanks for your help.
Link Building | | mblsolutions0 -
Anyone Still Use Article Directories?
Thinking of phasing this out. Too many spammy links in these. Does anyone still use article websites for 'white hat' SEO? E.g. create a high-quality article, then post it using 'branded' anchor text, e.g. link is the name of the business or URL.
Link Building | | qlkasdjfw0 -
Avg Secure Search using it as a link
i have heard about people using avg secure search as a link which is strange and i have also checked into some sites who are getting links from this, how can this be and if this is correct how can we all get links from this search engine.
Link Building | | ClaireH-1848860 -
Is it OK to use backlink software like Backlinkx?
With all of Google's updates on backlinks, can SEO's still use backlink software like Backlinkx or others? Is there a better way?
Link Building | | JHSpecialty0 -
UK article websites
Hello world 🙂 I'm looking for good UK article websites that are allowing anchor text links. Something like Ezine Aticles ... I found the SEOMoz 400top directories, but I'm searching for something that will give to me anchor text links. It doesn't matter if the directories have strict moderation, actually it's better, I'm not using spinner or anything similar. Thanks.
Link Building | | VasilTasev0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influencial bloggers/editors/ and news websites in the same niche?
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influential blogger/editors/ and news websites in the same niche?
Link Building | | purch0 -
Article Marketing
Hey Guys, I am currently doing article marketing for one of my terms on my dads site (I will not publicly post the url). We have been working to rank for this term for several years and are on the second page near the top, we want to be in the top 5 for the term and we are willing to spend any ammount of money it takes to learn this thing! We were introduced to article marketing not to long ago so we have hired content writers to write articles on our niche and then we are manually (I MYSELF) am going into article sites and listing the articles with a link back to our site with the anchored keyword txt (1 link per article). We have been doing 10 articles per keyword (there is several keywords we want to rank for) so we are spreading it out slowly building these article links. Is this the correct process or are we missing something? These are real UNIQUE articles only being put on 1 article site never being posted anywhere else.
Link Building | | shandaman0