Incentivisation Strategies for Social Sharing of Product Pages
-
Hey,
What are some great tips for gaining social shares on ecommerce product or category pages?
I understand great images and video will go along way, but it's difficult on a large scale ecommerce store.
Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this?
Thanks.
-
I've been able to add Google Analytics tracking code to Facebook and Tweet buttons. The only one I haven't is Google Plus but activity on that can be monitored in Webmaster Tools.
-
Sorry - meant to share on facebook/twitter/etc. If you have a button on each page, you can add tracking code to it, similar to how you track the clicks on your emails.
-
Hi Juniouf.
Thanks for the advice from the email marketing perspective and individually tracking.
This has been helpful
http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
The social sharing actions will occur in Google Analytics. Maybe if I dynamically tag each link I will see results in GA for the action.
Although, customers might be a bit freaked out if they land on a URL that has their own name!: www.companyname.com.au/facebook-like-offer?=utm_FB=utm_customer_name
-
Have you heard about infusionsoft? I personally haven't used them, but my chiropractor uses them and he loves them. He says that they track everything in your email and they track it by person; unlike other email marketing software programs. That's the only way that I can think of when you are tracking it by email. They also have filters; if a person does not share your facebook link, they will send them a second email that is more appealing. Hopefully this helps you out a little.
-
No. I dont want more likes on the Fanpage.
I want to know incentivisation and tracking strategies for social sharing.
-
What do you mean by " to search on facebook/twitter/etc?" Yes, I want a sharing buttons on everypage. Im talking about how do you track the incentivisation.
-
Hi Alex,
Thanks for you response. Im not entirely sure how much freedom you have in the code of the facebook share button etc.
Ill have to research this as it seems to be exactly my problem
-
You can have a facebook like button and a twitter button on (1) your website and (2) in each product page.
It seems that you are looking to gain more facebook users to like your page? If so, you can create contests on the page. My client just created a competition where you send in your email to join. She then puts your name on her wall and whoever gets the most likes to their name gets a $500 gift certificate to the store. So far, she went from 200 fans to over 1,100 fans in two days. Remember, in order for someone to like your page or your post; they have to like your page first.
I know that groupon and hautelook have an invite appreciation thing; when you invite friends and they join, you then get a discount. Each person has their own unique link and that's how it is tracked. There are some good email tracking systems out there, you just have to look.
I hope this helps!
-
How about adding a button to every product page to search on facebook/twitter/etc? Basically you want to make it as easy as possible to share, so with a button right there, it encourages people to share with friends. americangolf.co.uk does this well.
-
Give people a discount/loyalty points/competition entry or something like that if they share an item?
Couldn't you track it using a query string on the link that goes back to the page? Or add tracking links to the share buttons on your website?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Brand Page Verification
I have a website, for that i have created a Brand page on Google plus. So please tell me that: Is brand page need any verification like Google my business page or not..?? And if Yes then what will be steps to get verified..?
Social Media | | 1akal0 -
New FaceBook Fan Page Call To Action Button !
Hi On one of my projects FB fan pages ive been given option to create a CTA button such as 'Shop' 'Contact Us' 'Watch Video' etc etc However on another projects FB fan page i logged in to try and set up for too and not being given the option although has many thousands more fans than the page i had been offered it for !1 Does anyone know how new this option is and likely reason only being offered it for a low fan number page and not pages with high fan numbers ? All Best Dan
Social Media | | Dan-Lawrence0 -
Depends on what i pick home page keywords ?
i will offer twitter ,Facebook and YouTube services for $$$ on my new business website so i got home page and 3 inner pages i have chosen keywords for the 3 inner pages now what about home page ? it's depends on what i choose home page keywords ? i got answer from my friend but not sure of that the problem is, if we make it too closely to inner page
Social Media | | Khaled
Google will divide ranking power
between the two pages
so maybe just generic sales
telling people why they need to buy your services ..etc looking for reply ,thanks 🙂0 -
Share This Count Vs Google Analytics - Why the difference?
We use the Share This facebook & twitter widgets on blog posts. Share this auto tags it in Google Analytics so we can see share count with in the analytics interface. Viewing the blog post I see the share counts as a lot higher than google analytics reports. Does anyone know why the count would be different?
Social Media | | Jeff_Lucas0 -
Any recommendations for Social Media Submission
I came across a company one time that would sign you up and submit your username to all the social media sites. Seems like it was "knowit" or something like that. Anyway Does any one have an recommendations on companies to submit to sites instead of having to do each one individually. Thanks, Utah Tiger
Social Media | | Boodreaux0 -
Top 20 social bookmarking sites
2011, what are the best social bookmarking sites to use for getting backlinks and what are your strategies?
Social Media | | echo10 -
Do you build tools meant to be shared on Facebook?
I have some neat ideas for calculators and fun tools that I'll implement on one of my sites from time to time. I'm not convinced that I am getting the most SEO value out of them however, and would love to discuss what others do. Let's say I create a calculator that let's someone "cartoon themselves" (fictitious example). So, I'd create the tool and then I would put a button in a prominent place on the page to encourage people to share to FB. I configure my page so that the title and meta description are enticing for others who would see the story in their friend's news feed, so something like: I just cartooned myself on example.com! Upload a photo and see what you look like as a cartoon! You won't believe the results! So, this gets me some traffic, but nothing has gone super viral yet. I have a few pages like this that have garnered a few links, but not nearly as many as I would like. I promote the page on digg and other sites as well but this brings very poor returns. When you make a tool like this, do you do a lot of promotion? Have any tips for me? (btw...it's possible that my tools are just not as "shareable" as I think!)
Social Media | | MarieHaynes0 -
Social Media Convergence Issues
Hello and Good Morning, I have a tech convergence question... In our social media package we have listed that we will subscribe to hubpages and scribd. a lot of these services do the same thing (twitter vs identi.ca, color vs instagram, gowalla vs fourquare, ect), what are some of the better services to use and why? We have our favorites but they may not necessarily be the most effective. thanks!
Social Media | | imageworks-2612900