Are Review Dates Necessary in Schema markup for Ratings to Appear in SERPS?
-
Schema seems to be properly set up according to Google Webmaster Tools and the Structured Data Testing Tool... https://developers.google.com/structured-data/testing-tool/?url=http://www.myessentia.com/mattresses/classic-8
Are dates for reviews necessary to getting the star ratings to appear in the SERPS?
-
Hi Schmeetz,
I've had a rough time getting reviews to work for schema as well. The structured data testing tool can give you a positive when something's actually missing that'll stop Google from displaying your stars. The nice thing is, if you're using structured data, Google will update their listings as soon as they recrawl the page, so you can test things fairly easily. Use Google Webmaster Tools to "Fetch as Google" and "Submit to Index" to get a page with new code recrawled within an hour or so.
I don't think you need dates in order to get star ratings on SERPs. I haven't needed them on my company's site. But, I noticed that all of your markup is using content tags rather than marking up actual content on the page. My guess is, that's the issue, that Google doesn't trust content that isn't seen on the page. Have you tried marking up the actual content?
_Note: _Google will also sometimes blacklist domains from displaying reviews. This isn't an issue for you, but for others reading this: you can test it by searching for "site: [product URL]". If Google displays the ratings then, it's not a technical issue, it's a blacklisting issue.
Test out marking up visible HTML text and let us know how it goes!
Best,
Kristina
-
Hi.
I had pretty excruciating experience with Schema. I've been working with it for some time, but i rarely seen it work. I have seen it work for ecommerce websites, but that's pretty much it. I know it's all correct, at least according to structured data checker tool and common sense, but it's still painfully rare when it actually displays rich snippets. Also, usually it does take looong time to see results. You said it's been three months, usually it should be enough, but who knows how Google works.
Also there is a clear explanation that Google uses schema as a referrer, as a helper, but it doesn't necessarily mean that if you have schema, you gonna have snippet. I even had a phone-talk with Google engineers about our "perfectly" proper schema for Knowledge Graph, which isn't working. For about 4 months. Nobody could give me any make-sense answer.
If you do figure it out, please, let community now
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
"Cookies are required to access this site" in Google Serp?
One of my clients is having an issue where their Google search result title and description are just showing "Cookies are required to access this site." instead of the actual meta values. The problem is only in Google as Yahoo and Bing seem to be fine. You can see in the image below or by running a search your self for "be well bodyworks longmont" I've never seen anything like it and couldn't find any reference to anyone else having this issue... I would very much appreciate any insight as to what is going on. Thanks! c5PGL
Technical SEO | | CampfireDigital0 -
Adding Reviews to JSON Product Schema Markup
Hi everyone, Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
Technical SEO | | VDigitalServices0 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
My Domain Authority is high but don't rank in serps
So i'm a beginner/intermediate SEO and uptil about 3 weeks ago i enjoyed Top 3 rankings for all my keywords(VIrtual Assistant,Virtual Assistants, Virtual Personal Assistant,Virtual Personal Assistants and so on) for my site www.247VirtualAssistant.com. All of a sudden i dropped in rankings and can't figure out why. I ran a link analysis and nothing looks like it changed, in fact i still command much higher domain authority than my competition, but i'm stuck on the bottom of the 2nd page. I can't tell if i'm being penalized, if the other sites all of sudden just outperformed me or something else is happening here. I've also noticed a lot of "dancing" in my serps, I've been in 2nd last position on the 2nd page, then 1st of the third page, then last on the 2nd page and so on. Can someone please help me make sense of this?? Thanks! Thomas, a very confused an desperate website owner
Technical SEO | | Shajan0 -
Your opinion on using the markup from schema.org
I am attending SMXEast and one of the speakers is strongly encouraging to use the markup from schema.org. Does anyone have experience with the markup from schema.org and were you able to track any outcome in the search rankings based on adding this markup?
Technical SEO | | irvingw0 -
Hosted in the Cloud, my URL is a .com how can I rank in UK SERPS?
Hi Mozzers, I have found an e-commerce SAS solution (USA based) that hosts its platform in the Cloud. Unfortunately my domain is a ,com but I wish to rank & sell within the UK. I realise I can select the UK parameters within GWT, but I am led to believe that this isnt hugely effective. Other than choosing another eCommerce platform, could anyone please assist me in identifying a solution? Thank you in advance.
Technical SEO | | eppleston0