Link Juice flow control
-
Hi,
I'm really interested in a good explanation of how to control the flow of link juice. Most of my inbound links currently go to my home page, and I was just wondering how to maximise the link juice flow to those pages that I want ranking.
- Is there any benefit to nofollowing pages in my navigation that I don't need to rank?
- As above, but with links in my footer, such as privacy policy and the like (can i not waste link juice on these pages?)
- Does more link juice flow to pages higher up in my code?
These are just some of the questions I'm concerned with. Basically, I'd really like to know the best-practices for sending link juice to where it is needed most.
Thanks,
Matt - No Yelling Driving School
-
No, nav and footer links do not suck juice that you could otherwise redirect somewhere else via 'nofollow'.
Yes, juice is split evenly between all outgoing links on a page. So if you reduce the number of links (by deleting them, not just making them 'nofollow') then you can increase the juice passed to the remaining links on the page. This is why it's rarely a good idea to have a page with tons of links on it; each one is going to only pass a little bit of juice.
Having said that, nav and footer links can be very helpful for the humans who visit your site, so you don't want to strip them all away and make your site hard to use. But If you have dozens of barely-useful links jammed into your footer then you should probably nuke those.
Design your site for humans. And trust that Google will do something reasonable with the link juice flowing around your site.
-
OK, to tighten up the question a bit after having read the articles:
-
Do nav and footer links 'suck' link juice? (this may seem a stupid question, I just want to be sure)
-
Is link juice split evenly between links on a page?
Thanks,
Matt
-
-
It used to be possible to use nofollow to redirect more juice to where you wanted it. But Google changed the algo so now that's not the case. See Rand's excellent pieces on it here: http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow and http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webmaster tools not showing links but Moz OSE is showing links. Why can't I see them in the Google Search Console
Hi, Please see attached photos. I have a website that shows external follow links when performing a search on open site explorer. However, they are not recognised or visible in search console. This is the case for both internal and external links. The internal links are 'no follow' which I am getting developer to rectify. Any ideas why I cant see the 'follow' external links? Thanks in advance to those who help me out. Jesse T7dkL5s T7dkL5s OkQmPL4 3qILHqS
Technical SEO | | jessew0 -
Is there a tool to find a strange link
hi, i have used screaming frog seo and it has brought up a link to another site we run but this is a strange link the link is http://www.in2town.co.uk/www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy i have gone through the site on the home page as this is where it is and i cannot find, so i was just wondering if there was a tool that i can use to pin point where it is. any help would be great
Technical SEO | | ClaireH-1848860 -
What is link Schemes?
Hello Friends, Today I am reading about link schemes on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 there are a several ways how to avoid Google penalties and also talk about the low quality links. But I can't understand about "Low-quality directory or bookmark site links" Is there he talked about low page rank, Alexa or something else?
Technical SEO | | KLLC0 -
Old documents online as link juice
Each month I upload my auction catalog in different formats (word, pdf and rtf). I have about 9 years of catalogues online that have all been indexed by Google. In each catalog there is a link to my terms and conditions page (which has made the page authority for that page quite high in some unusual, but desired keywords), there is also many, many mentions of non-desired keywords in each of those documents and links to my domain. Is it worth updating all these old, previously indexed catalogues with better keyword juice and more relevant links ? Would they even get re-visited by google ? I suppose that leads to the next question... is it worth adding each of these pages to my sitemap ? To this point I have only added my major pages, not any of the subordinate pages etc.
Technical SEO | | blinkybill0 -
Canonical Link Quesiton
I wrote an article that is a page article, but would also be a very good blog post - So my question is two things: 1. If i post it as a static page and syndicate it as a blog post and have it as a canonical link to the page, google will read see the blog and read the page _url as the one with credit correct? In turn not dinging me for duplicate content. 2. Given if the above statement is correct, should I write the blog and put it on my static page referencing the blog or the way i have it as a static page with the blog using a canonical reference back to the page. Any input would be greatly appreciated.
Technical SEO | | tgr0ss0 -
Why are my links not being counted?
I have a site that has over 400 links going to it. When I use Moz open site explorer or any other SEO tool its says I have only 12 links. Does anyone know why this could be happening?
Technical SEO | | Goopping0 -
No-follow links on advertising pages
Hi I run a job board that enables employers to post job vacancies and information about their organisations. These are 'paid for' pages (advertising) on our site. These link out to their own websites. My question is, would it be better for these links out to their sites to be no-follow? From my site's perspective, I cannot necessarily dictate the quality of their websites (although the majority are leading firms) as I would in article and feature content, where we do happily link out and refer to other quality sites with information that gives readers further information. I know that many large job boards do this where they run listings of feeds from other sites, but should we also do this at the page level where the link out is effectively paid for. What would be the pros and cons if I do or if I don't use no-follow? I hope this makes sense and look forward to some replies. Many thanks
Technical SEO | | CelestialChook0 -
Mini site links?
Can anyone point me to information about the "mini" site links on the Google search results or tell me how to get them set up? These aren't the full site links that show 3 by 3 under the first listing but small text links that appear for certain results. (See attached image for reference.) Are these something that can controlled/requested? NAj6E.png
Technical SEO | | DVanSchepen0