What's the best way to phase in a complete site redesign?
-
Our client is in the planning stages of a site redesign that includes moving platforms. The new site will be rolled out in different phases throughout a period of a year. They are planning to put the new site redesign on a subdomain (i.e. www2.website.com) during the roll out of the different phases while eventually switching the new site back over to the www domain once all the phases are complete. We’re afraid that having the new site on the www2 domain will hurt SEO.
For example, if their first phase is rolling out a new system to customize a product design and this new design system is hosted on www2.website.com/customize, when a customer picks a product to customize they’ll be linked to www2.website.com/customize instead of the original www.website.com/customize. The old website will start to get phased out as more and more of the new website is completed and users will be directed to www2. Once the entire redesign is completed, the old platform can be removed and the new website moved back to the www subdomian.
Is there a better way of rolling out a website redesign in phases and not have it hosted on a different subdomain?
-
The way they're planning it now is really, really a bad idea. First you put a part of the new design. New url's start popping up. SE's crawl that, might find duplicate content, you need redirects in place, but what happens when the site is moved again, you have to change redirects again... So it sucks!
You can put everything on the www2 domain, but put a noindex nofollow in the header. Better still would just to let the new website sit behind an authentication screen so only you, developers, etc. can reach it. Once it's fully ready and you know what all the new urls will be, setup redirects (301's!) and once they are ready to go, than move the new site in place.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonical URL's For Two Domains
We have two websites, one we use for Google PPC (website 1) and one (website 2) we use for everything else. The reason is we are in an industry that Google Adwords doesn't like, so we built a whole other website that removes the product descriptions as Google Adwords doesn't approve of many of them (nutrition). Right now we have that Google Adwords approved website (website 1) no-index/no-follow because we didn't want to run into potential duplicate content issues in free search, but the issue is we can't submit it to Google Shopping...as they require it to be indexable. Do you think removing the no-index/no-follow from that website 1 and adding canonical URL's pointing to website 2 would resolve this issue (being able to submit it to Google Shopping) and not cause any problems with duplicate content? I was thinking of adding the canonical tag to all pages of website 1 and point it to website 2. Does that make sense? Do you think that would work?
Intermediate & Advanced SEO | | vetofunk0 -
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Site's pages has GA codes based on Tag Manager but in Screaming Frog, it is not recognized
Using Tag Assistant (Google Chrome add-on), we have found that the site's pages has GA codes. (also see screenshot 1) However, when we used Screaming Frog's filter feature -- Configuration > Custom > Search > Contain/Does Not Contain, (see screenshot 2) SF is displaying several URLs (maybe all) of the site under 'Does Not Contain' which means that in SF's crawl, the site's pages has no GA code. (see screenshot 3) What could be the problem why SF states that there is no GA code in the site's pages when in fact, there are codes based on Tag Assistant/Manager? Please give us steps/ways on how to fix this issue. Thanks! SgTovPf VQNOJMF RCtBibP
Intermediate & Advanced SEO | | jayoliverwright0 -
Purchasing an existing domain + redirecting to company's domain
Let's pretend that competitor.com ranks well for certain search terms and generates some traffic from organic search. If a company were to acquire the competitor (or their domain), what's the smartest way to redirect that SEO value to the acquiring company's website? Does a 301 redirect work between different root domains? Even if it does work, is that the smartest approach? Thanks for your help!
Intermediate & Advanced SEO | | Raleigh0 -
Review site using canonical tag in a puzzling way.
Have just been looking at a review site and they're using the canonical tag very strangely, to me. For example, they may have several pages of reviews of the same item - they use the canonical tag on page 2/3/4 to point back at page 1 - and yet there is no duplication between the pages. Any idea why they might be doing this?
Intermediate & Advanced SEO | | McTaggart0 -
Best Practice for ALT tags of flags to interlink multinational site
For a partial keyword match domain name what would you recommend as ALT tag to internlink country domains (different CCTLD)? Option 1)
Intermediate & Advanced SEO | | lcourse
DOMAIN.com DOMAIN.de DOMAIN.co.uk => I am a bit concerned about this option in terms of potential penalty for keywords in ALT (since partial match domains) Option 2)
UK
DE
FR ... Option 3)
English UK
Deutsch Deutschland
Deutsch Österreich
Francais France => concerned here about mixing lots of languages in ALT tags in each page, which may confuse google language detection.0 -
To subnav or NOT to subnav... that's my question.... :)
We are working on a new website that is golf related and wondering about whether or not we should set up a subnavigation dropdown menu from the main menu. For example: GOLF PACKAGES
Intermediate & Advanced SEO | | JamesO
>> 2 Round Packages
>> 3 Round Packages
>> 4 Round Packages
>> 5 Round Packages GOLF COURSES
>> North End Courses
>> Central Courses
>> South End Courses This would actually be very beneficial to our users from a usability standpoint, BUT what about from an SEO standpoint? Is diverting all the link juice to these inner pages from the main site navigation harmful? Should we just create a page for GOLF PACKAGES and break it down on that page?0