Product Title Formating Question
-
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc..
I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format?
Current Listing Example:
- DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens
Suggested Listing Example:
- DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens
- DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
-
Hi James,
I agree 100% with your statement. I wanted to get the SEOmoz communities opinion on my product title changes to see if my ideas are worth implementing.
-
Don't miss the obvious - title is a conversion tool not just for SEO. This is what makes your customers click on your page in SERPs and on your category pages. You should consider making the titles (and meta descriptions) better at "selling the click" not just from a keyword SEO point-of-view..
-
Hi Mike,
Thanks for your quick response.
My product titles are formated by Brand-Style Name-Product Type-Product Feature. It's much easier for a human to read and seems to work well for long-tail searches. These products are also nested in a keyword optimized section page.
I appreciate your advice, but I want to keep the names easier for humans to read.
-
HiMEldridge,
Stopwords can be removed from the title but it's always necessary. For the case you gave, I would dig into search volume of product base name, or brand name, with your additional features : black frame and anti-fog lens.
You get a more clean title with the focus on the main article (DeWalt Dual Comfort Safety Glasses) and you can put the additional properties in the page, close to the page title. You may also use your lengthy title on the H1/H2 of the site and use the smaller one for the head title, giving your page more variations on the product name.
Of course if the search volume for product + property exists, I would only remove the stop words.
-
I agree that 'with' and 'and' are unnecessary.I would delete the '-' and '/' and just use a string of words:
DeWalt Dual Comfort Safety Glasses Black Frame Clear Anti Fog Lens
From an SEO point of view you need to ask yourself what phrases users who are looking for that product would search for. The category (safety glasses)? the brand (DeWalt)? I doubt they would search for marketing words like "Dual Comfort" or things that seem secondary "clear".
I would play with the Google Keyword tool and see if there are any surprising matches. Actually, I just did and found that "safety glasses" is by far the most common term from the above set. I would be tempted to put the category first, followed by the brand, and then maybe some secondary words.
Safety Glasses DeWalt Black Frame Clear Anti Fog Lens
-
I've recently done this with our products. A few things to keep in mind:
-"The advantage to keeping within that limit is just the fact that the user can read the entire thing"
-The most important keywords should be first.
-I don't think that slashes or dashes are necessary.
-Keywords should have some sort of search volume that drives relevant traffic to your pages.
That's all I've got for now.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Commas in title tags
Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92
On-Page Optimization | | HectorCortes0 -
Duplicate Page Titles
It seems as though we are being flagged for duplicate page titles when really they are slightly different. Is it better to remove the "dart board" or "dart board backboard" from all the product titles? We were doing this for optimal SEO - to rank for the search of "dart board" - but is it really hurting us? for example, our product titles are: Obama dart board backboard, Texas dart board backboard, Oklahoma dart board backboard, etc. Yet they are being flagged as duplicate titles.
On-Page Optimization | | DartsDecor0 -
Title Tags
Say you have a client that specializes in Driveways and you have multiple keywords within one locations. So for instance the keywords are Driveway company, Driveway installers, driveway repairs etc.. How would you set it up? San Diego Driveway Company, San Diego Driveway Installers, San Diego Driveway repairs or San Diego Driveway Company, Driveway Installers, Driveway repairs
On-Page Optimization | | benjaminmarcinc0 -
Internal linking question
I have a Q&A site which I am struggling to get ranking well in Google. I had a few questions 1. Should I be doing some internal linking and if so how is it best to do this? Should I go back into users questions and change certain keywords to links if applicable? 2. Should I be nofollowing the index pages ie /p1 /p2 of discussions? 3. If anyone has chance to look at the site and let me know if there is anything else I am doing wrong I would be really grateful. Thanks
On-Page Optimization | | oliboy0 -
Question Regarding RSS Feeds
A site I have been asked to take a look at has an RSS feed on there home page. The site offers Austrian mortgages. But the RSS feed is in the side bar and it is drawing information for Austrian News. I personally would of said that if it was to draw anything then it should be more accurately related to the site, or am I wrong? I also have seen that he has installed RSS Bomber, now it just submits his blog posts to a lot of RSS aggregators each time he makes a post. Is this a bad thing as I am not sure. I am thinking it cant be good as it is effectively automated but I would like others opinions on this. Thanks Paul
On-Page Optimization | | propertyhunter0 -
Question Regarding Site Structure
I have a quick question regarding site structure that I hope some of you guys could share your opinion on. I watched a white board friday from Rand a little while back where he explains that you need to try and make the site structure as flat as possible. He was saying try having no more that 3 links from the home page to get to the desired location. My question is this. I am looking at a site that has a pretty complex structure that I am trying to clear up as much as possible without making any of there rankings suffer. So they have www.domian.com/general-category/district/town/ and sometimes www.domian.com/general-category/district/town/item-specifics Now i know it is not good as it is, but they are dubious about changing too much as they have some serious traffic coming to the site. But, my question is that all the pages can be found from the home page through the menus/sub-menus. But do these count as a direct link from the home page. Also a problem is that because of this mozbot has detected that there are too many links from the home page and suggested that it should be below 200. But should I make these menu links no index or no follow. Obviously, by doing this, if the link does count as direct from the home page it wont after doing this. Thanks Jenson
On-Page Optimization | | jensonseo0 -
Website title question
Say you have a website url of a rather competitive keyword phrase, would it be beneficial for me to go ahead and name my site title the same as the url? And also should my site title go through every page, or should i consider having slight variations throughout the pages? for example: page title | site title or page title| slight varation of title on sub page? **edit - to further expand on the question a bit also, if my google places has the company name on _there - would it be effective to go ahead and use the company name in my site title? _ _Also if i have the main keyword in the breadcrumb as the home, does that effect my SEO credibility if it shows up on all the pages? _
On-Page Optimization | | tgr0ss0 -
Title, other html tags not showing on onpage reports
Either something is seriously wrong with my website or seomoz is not analyzing my site correctly. When I view the source code for my site (www.myfavoritetoys.com) I clearly see elements such as page title, h1 tags etc. However, on the onpage reports seomoz says these elements are missing. I am not seeing any meaningful data in the reports because it isn't analyzing correctly. Please help!
On-Page Optimization | | mortickles0