When providing search results for SEO purposes to you use the exact results in Google Adwords
-
Hi Mozzers
Just quick question
When an SEO company are supplying their testimonials for example
Keyword Search Term has 33,000 visits a month
Keywords is in position 1but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin?
Has anyone got any ideas?? should it be braod im looking at or exact??
Many Thanks
Matt
-
Thanks Barry
I do mean in the Pitch i think ill keep with exact whenever i explan search results to the CEO
Thanks
Matt
-
Do you mean in your pitch?
If you're trying to explain what keywords to go after and why then I'd normally use exact simply to set expectations. Using broad often gives an inflated figure which the client would then expect you to deliver on.
If they understand SEO or are willing to have it explained to them, then both figures have their place in setting goals.
-
Both, or should i say all, exact, phrase and broad.
they are what they are,
If you are selling sports socks you would want to know the numbers for "sports socks" exact, as well as "red sports socks" phrase, and "socks to wear when playing sport" broad.
-
Hi Barry thanks for that, but when you are trying to get clinets, i would alwayslook at exact search volume as they give more of an realistic result?
-
I don't really understand how that'd be used in a testimonial, maybe as a case study as to how they chose keywords.
Most testimonials would be of a form "100% increase in traffic" "100% increase in sales from search traffic" or similar. Being first for something with 33,000 searches a month but no relevance or conversions is pointless.
Ultimately testimonials are spin, so do whatever you feel like
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor using our product descriptions
Hi, We have a competitor (with a higher DA) using some content from our product pages word for word on a few of their product pages. It's only a couple paragraphs per product page (including the main product description), not the entirety of the content on the page. It also appears they have scraped some content from another authoritative competitor (and even left their brand name mentioned on it!) I've read mixed thoughts on whether plagiarized content will harm the original site, but am concerned since it is an authoritative site. Should I be concerned since it's only parts of our product page? Thank you all!
Competitive Research | | ATShock0 -
Is there any update on Google Search Results
I am following some keywords for my website on google. About a month, on the first page of these keywords, there are a lot of changes on ranking. 3-4 website has been falling to 2.3.page and new 3-4 website are shown on 1.page. But these new sites has 0 pagerank and there are no backlinks..These are new websites. What is the reason is there any update on Google search results ?
Competitive Research | | fikhir0 -
Would sharing the same IP address with competitors in the same market hurt SEO?
I work for the Chevy dealership in New York who is trying to rank against other Chevy dealerships in the same area. All the dealerships, including my client, are using the same Chevy endorsed CMS (Cobalt). I just noticed that all of these competitors, including my client, are using the SAME IP address. Would it be beneficial to SEO if we were to ditch the Cobalt platform and choose another one that gave us a unique IP address? Have any of you run into this before? Any help would be appreciated.
Competitive Research | | tjkirgin0 -
Why my site doesn't come on top even though search terms are very similar or exact?
For example, when I search in google for "Kookaburra Pro 600 wheelie kit bag", my site comes 9th on 1st page but 3rd link doesn't even match the exact key word rather it has few of the words. Can one of you expert please explain how it works? Thanks, CricMax
Competitive Research | | cricmax0 -
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
Local SEO
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
Competitive Research | | fhnhockey0880 -
How can I estimate a domain's overall organic search traffic - any tools?
Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant. But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall. If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something. Any suggestions? Thanks! Jeff Gibson
Competitive Research | | jeff.gibson0 -
How to Safely Scrape Google Results?
I've built a couple of small tools that I use personally, maybe 2 or 3 times per day. Both tools scrape the top 10 results from Google and provide more details about each domain (like the SEOMoz Keyword Difficulty Tool). Google seem to have banned my IP address for automated searches... can anyone tell me a safe way of scraping the google results? Is there a suitable API for this? How do SEO Moz do this on such a huge scale?
Competitive Research | | cmaddison0