Site Search Tracking Of Non Existing Products
-
I am working towards optimizing the site search box of an ecommerce website and I wish to track the keywords which users are searching but which are yielding no results. Please see the image for the same.
I wish to assimilate data on the same which would then allow me to add products which users are searching but which the site doesn't have. However my problem is that I don't know how you could obtain this data in analytics because these results manifest itself in the form of searchresults.php.
I know that analyzing search refinements and percentage of exits in Google Analytics is an option but I want a more compact and simpler solution to the problem where I could see exactly all the data in one place. Does anyone have suggestions on how this can be done? Thanks in advance,
-
I understand that optimizing the site search box for the right pages is crucial but my question is how do you track the searches that are returning 0 results. For example, is there a code which I could implement for the page that returns no results.
Again this would be a dynamic page and therefore I won't be able to track it in analytics. I want a system where I get compact data so that I could include products which my site doesn't have provided the search volume of that product is large.
-
I've seen this done on a project I worked on before.
First, we logged every query that returned 0 results with a little bit of PHP code. The code wrote to a .txt file that was easily readable. After a month we had a significant amount of data.
The data was used to track what products were being searched for that weren't returning results. Then we used the data to decide if we should add those products or if our search wasn't returning proper results. What we found was that many people searched for products that we did carry, but the search didn't return the proper results. For instance, the search might not return a result if a search was for the BRAND of the item. Though it should have, it didn't. Also, a user might search for "widgets", but all the products were named "$brand $size widget". Because of the "s" at the end of the word our search would return 0 results, but we carried hundreds of widgets.
First we improved the search to pick up results of one character off. Then we included any manufacturer / brands. We also had the search display results from the title of articles on our site. This significantly improved the user experience and sales.
We then took the data left over and decided what the user was searching for and how to use that to our advantage. Many users are too lazy to use the navigation on a website to find what they want. If they search for "blue widgets" and 0 results display the users often assume we don't carry them - though we do. So, this is a very good tactic to use to increase conversions.
It worked very well for us. I hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Redesign Performance
Hi, I am looking for a bit of advice if possible. In October 2018 we did a site redesign for a website that we had acquired (www.drainageonline.co.uk) but we have lost SO much organic traffic since Oct (-40/50% each month). I have amended any crawl errors including broken redirects ensuring all 301's that we put in place are working correctly, ensured 404 pages working OK, implemented canonical onto all pages along with other bits but we don't really seem to be seeing any improvements in our organic traffic. Can anyone offer any advice on the above? Thanks, Lea
Intermediate & Advanced SEO | | GAP_Digital_Marketing0 -
I want to do tracking of normal product and sample product conversion separately in google adwords
Hi Experts, I am doing adwords conversion tracking via GTM all working fine. Now I want to track few products which I sell as Sample products whose product SKU is "Sample" so I want to see conversion of sample products and other products separately. Also when anyone purchase sample product and regular product then both tag should fire separately. So how can I create tag? Thanks!
Intermediate & Advanced SEO | | dsouzac0 -
Site Migration of 4 sites into 1?
Hi Guys, I have a massive project involving a migration of 4 sites into 1. 4 sites include: **www.MainSite.com ** www.E-commerce.com www.Membership.com www.ResearchStudy.com Goal of this project is to have 1-4 regrouped into Main Site I will be following the best practice from this post https://mza.seotoolninja.com/blog/web-site-migration-guide-tips-for-seos which has an awesome checklist. I am actually about to start Phase 3: URL redirect mapping. Because all of these sites have hundreds of duplicates, I figured I should first resolve the Main Site dup issues before creating the URL redirect mapping but what about the other domains (2,3,4) though? Should I first resolve the Dup issues on those ones as well or it is not necessary since they will be pointing into the Main Site new domain? I want to make sure I don't overwork the programming team and myself. Thanks For sharing your expertise and any tips on how should I move forward with this.
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Organic search data not representative of site Authority, need advice
Hi, I seeking some advice, I have an organic search issue, I would like to figure out if there is any reason why my site www.aatravel.co.za would not be doing well in the rankings? This domain is more powerful than a previous Domain we had, 51 versus 37 according to MOZ, but despite this it is not ranking nearly as well. There are a few things to consider. The domain was owned by us then got taken away about 3 years ago and then 301ed to a completely new site, then it was 404ed for about a year before we got it back, and now we have it back and have populated it with the same data as the less powerful Domain www.aaholidays.co.za. I believe that most of the AA Travel Authority comes from a stronger backlink profile. Why would this now 2 month after we reskinned and converted 301s back not be ranking as highly? Is there an issue with old site structure and google not passing through the 301 link juice from old pages that have links to the new ones(we have 301ed them)? Also I have 301ed the old aaholidays.co.za site to this one as the new home of AA Travel, that organic traffic was at about 8 000 visits a month, and the new site is at about 2 300. Has Google sandboxed the Domain for a certain period of time, or is there something else that may be the matter?
Intermediate & Advanced SEO | | ProsperoDigital0 -
How does the crawl find duplicate pages that don't exist on the site?
It looks like I have a lot of duplicate pages which are essentially the same url with some extra ? parameters added eg: http://www.merlin.org.uk/10-facts-about-malnutrition http://www.merlin.org.uk/10-facts-about-malnutrition?page=1 http://www.merlin.org.uk/10-facts-about-malnutrition?page=2 These extra 2 pages (and there's loads of pages this happens to) are a mystery to me. Not sure why they exist as there's only 1 page. Is this a massive issue? It's built on Drupal so I wonder if it auto generates these pages for some reason? Any help MUCH appreciated. Thanks
Intermediate & Advanced SEO | | Deniz0 -
Reliable outsource site
Hi which is the most quality site to outsource my backlinks? freelancer.com odesk.com any other? From elance I am very disappointed. Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Scapers and Other Sites Outranking
Post panda, there is definitely more talk about scrapers or other (more authoritative) sites outranking the original content creators in the SERPS. The most common way this problem is addressed (from what I've seen) is by rewriting the content and try your hardest to be the first one to be indexed or just ignoring it from an on page standpoint and do more link dev. Does anyone have any advice on the best way to address? Should site owners be looking deeper into their analytics and diagnostics before doing the rewrites?
Intermediate & Advanced SEO | | Troyville0