What is your onsite linking strategy?
-
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it:
- Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy)
- Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page
- Link all keyphrases to the home page (Seems like a terrible idea)
Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
-
I'm not sure the best link structure exist. But i usually use 2 different approach for internal cross-linking.
First one is ease to use and useful for database sites, like shops, directories etc. It's simple tree hierarchy with vertical links: home<>category<>object and horizontal links between related objects and categories.
Second one i use for sites with large amount of content. It's more algorithmic and lead to measurable results in my tests. Here is it:
1. Select keyword and target page for this keyword.
2. Search in google: "keyword" site:mysite.com
3. Google highlight "keyword" in relevant pages text, or part of keyword.
4. what you need is link to target page via this highlighted keywords, or if there are part of keyword - update text to exactly match, or add additional sentence.
Usually i use no more than 10 links with each anchor, and it increase ranking on 1-3 positions. Be carefully - too many links is not good, per link efficiency drop down when target page link from more the 10 pages with same anchor..
-
The idea linking stucture is to have very page linked from the home page and every page link back to the home page and no other links. But this is not user friendly.
What you dont want is to have a site map linking to every page from every page.
This article should explain.
http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
I too am wondering on the best link structure, hopefully some experienced folks can chime in. I have a lot of new content I am putting together for my site tradethink.com (please review if you like). I am tossed between placing links to the new content pages directly from the home page or creating a sub folder. One of my competitors places direct links in the footer and has a low DA, but ranks #1 for many of the same terms. I don't want to mess up by placing a sub if it will hurt.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New link explorer
I was checking this new tool which is really cool by the way and was wondering if I can outrank big guys with just content. I have a Domain authority of 28 with a spam score of 28 % Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ? Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
How Many Natural Links Do You Earn?
Hello Mozzers, This is a bit of an open ended question and I don't think any one person is going to be the same. I have recently seen the light in my link building practices and I am trying to get a feel for what to expect in terms of natural link acquisition in an effective content marketing strategy. My question is how many natural links do you generally find yourself earning after the first 12 months of content creation/placement with a new website/industry? I know this is going to be a question with a multitude of different answers. I look forward to your valuable insight as always!
Intermediate & Advanced SEO | | ChoChauRice1 -
Linking to one of my own sites, from my site
Hi experts, I own a site for castingjobs (Site1) and a site for selling paintings (Site2). In a long time, I've had a link at the bottom of Site1, linking to Site 2. (Basicaly: Partnerlink: Link site 2). Site1 is for me the the only important site, since it's where Im making my monthly revenue. I added the link like 5 years ago or so, to try to boost site 2. My question is:
Intermediate & Advanced SEO | | KasperGJ
1. Is it somehow bad for SEO for site 1, since the two sites have nothing to do with each other, they are basically just owned by me.
2. Would it make sense to link from Site 2 to Site 1 indstead?0 -
Credit Links on Client Websites
I know there have been several people who have asked this but a lot of them were back in 2012 before many of the google changes. My question is the same though. With all the changes with Google's algorithm. Is it okay to put your link on the bottom of your clients website. Like Web Design by, etc. Part of the reason is to drive traffic but also if someone is actually interested who designed the website, they will click it. But now reading about how bad links can hurt you tremendously, it makes me second guess if this is ok. My gut feeling says, no.
Intermediate & Advanced SEO | | blackrino0 -
What is the best strategy for linking to sub category pages?
My site is set up like this (i have x6 categories and all are similar) Home Page - Category - sub category - X4 detail pages My category page provides a summary/introduction of the subject, my sub category page is the "money page" with ability to quote & buy - my detail pages provide supporting material. What is the best internal linking strategy between these pages? (in addition, in one category i have x6 sub categories but only one of them is a "money page", should i be linking all of these pages back to the money page?) Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Thoughts on Proactive Link Disavow
One of my newish hobby sites has began to attract some crappy links - as per Google Webmaster Tools, Links To Your Site report. The typical .ru and .pl kind of crap that seems to seep into all somewhat successful sites' link profiles. I have not received any notifications or penalties, BUT I am considering proactively disavowing these, but wanted to bounce this idea off some other SEOs before proceeding. Cheers!
Intermediate & Advanced SEO | | David_ODonnell0 -
Redirection strategy for mobile site
Hello folks! I am just about to launch a mobile specific version of our website. We were not able to make the main site responsive so have decided to make a seperate copy on an m dot subdomain. I have kept the url structure identical between both sites and added a canonical url on the mobile pages pointing to the desktop site. I will detect and redirect all mobile devices and googlebot mobile crawler to the m dot site. The questions i have are as follows... Is that the best approach if you use a mobile specific site on a seperate subdomain? What type of redirects should i use to send mobile users (and googlebot mobile) to the mobile site? My mobile site does not have all the pages the desktop site has. What happens if i redirect a mobile user from a page on the desktop site to a page on the mobile site that does not exist? (will give 404 currently). I guess i could maintain a list of valid mobile urls but this would be a pain (and a bit of an overhead) Your help is most appreciated Regards
Intermediate & Advanced SEO | | RobertHill0 -
Canonical Tag and Affiliate Links
Hi! I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL: www.mydomain.com/category/product-page?afl=XXXXXX At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated. My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates? Can I fix all this with the canonical tag? Thanks!
Intermediate & Advanced SEO | | jorgediaz0