Does having several long title tags hurt you?
-
Our title tags are dynamically generated, and some have over 140 characters.
Does having a large quantity of URLS with an excessive number of characters hurt you in any way?
-
The extra 70 characters can help - Google DOES index them: http://www.seomoz.org/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday
If you can, make sure the first 70 characters are most relevant to the page content, and readable for the user - if they don't like what they see or it doesn't make sense without the other 70 characters they're unlikely to click through.
You don't mention whether your brand name is included in the tag; unless you're really well known in your niche it usually makes sense to have the brand at the end of the title tag (if at all). I'm an SEO for a couple of news websites where the titles are often well over 70 characters (with the brand names at the end). It doesn't seem to cause any serious problems and we have had high traffic from SERPs with longer titled articles. I advise the editors to put the main keywords near the beginning of the title if possible, with readability (for the human!) being the most important thing.
-
It won't create a penalty per se, however search engines will be truncating your title tags with a '...', meaning you don't have control of how your title tags look. You're better off trimming them down to something shorter and meaningful, knowing that the appearance of your meta data on SERPs affects your CTR, which affects ranking. Plus, the extra 70 chars aren't helping you, because Google isn't indexing them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is our Third Party Subdomain hurting our SERPs?
Hello! Our Moz report under the root domain godelta.com displays 696 high priority issues that we cannot control that are all caused by a third party subdomain. promotionalproducts.godelta.com We don’t have any control of the SEO on the third party website. Our blog posts link to the third party subdomain from our blog subdomain. blog.godelta.com Is the third party subdomain affecting our SERP and should we replace the subdomain with its own domain name? Hopefully we can clear this up and end the debate with our internal team and our HubSpot account manager. David
Intermediate & Advanced SEO | | wakadaca0 -
Using cononical tag instead of 301
I've got a bit of an odd situation... My business partner and I split up, and he's going to keep the company name. The website that I built for the company has some links to it, and I've managed to build up some DA and PA. I want to get the link juice over to my new website. My former partner doesn't care about the link juice, he just wants a website that he can show people. SO, I can't do a 301 or 302, because that would take down the existing site. Can I just use a canonical tag that refers link power to my new website? Would this be harmful in any way? What should I do to accomplish getting the link power without a redirect, and without contacting each person who has given us a backlink?
Intermediate & Advanced SEO | | Zing-Marketing0 -
How long does it take for google to update my meta tag des?
Hi Guys: I have 3 top level domains, basically - I can see that my website is ranking in another country (USA) for my keyword - however the domain name that is showing up for the USA search is correct, but the meta tag description is incorrect, this meta tag description is for the NZ domain - not the USA domain. I have updated the hreflang tags, when i submit my new sitemap how long does it take google to update the meta tag description? new
Intermediate & Advanced SEO | | edward-may0 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
How do you reduce duplicate content for tags and categories in Wordpress?
Is it possible to avoid a duplicate content error without limiting a post to only one category or tag?
Intermediate & Advanced SEO | | Mivito0 -
Canonical URL Tag
I have 3 websites with same content, I want to add Canonical tag to my main website. Is this also important to mentioned other duplicate URL in canonical tag in main website? or just need to just add
Intermediate & Advanced SEO | | marknorman0 -
Geo-Domain Centralization - Helps or Hurts a Long-Term Campaign?
I have a client with nearly 100 geo-specific domains (example: serviceincity.com). The content is mostly duplicate, however they weren't affected by Panda or Penguin, and most of the domains have a PR2-PR4. Doesn't mean they won't eventually (I know). My strategy is to centralize all the city domains and 301 them to their main website (example: brandname.com/locations/city/). However, their IBL profile shows at least 50% of their IBLs coming from the geo-specific domains, which makes centralizing quite a scary thing for short-term ranking. Having these domains is obviously not scalable from a social media or video SEO perspective, and we all know that in the long-term brand rules and domaining drools. Before I suggest they that they 301 these domains, I thought I'd get feedback from the community. Will all that 301 redirecting give more weight to the primary domain's visibility and sustain the ranking at a page-level, or will it send a flag to Google that the site might have been using it's own network of websites to game results? (which wasn't the case, the owner was just hyper with dominating in each city). Thanks in advance for your feedback.
Intermediate & Advanced SEO | | stevewiideman0 -
Not using a robot command meta tag
Hi SEOmoz peeps. Was doing some research on robot commands and found a couple major sites that are not using them. If you check out the code for these: http://www.amazon.com http://www.zappos.com http://www.zappos.com/product/7787787/color/92100 http://www.altrec.com/ You fill not find a meta robot command line. Of course you need the line for any noindex, nofollow, noarchive pages. However for pages you want crawled and indexed, is there any benefit for not having the line at all? Thanks!
Intermediate & Advanced SEO | | STPseo0