REMOVE
-
REMOVE
-
Thanks Simon. I totally agree with you about visitor experience - it's ultimately the most important factor and I failed to mention it.
-
That's a superb answer from Alan.
The only thing I'd add is to also consider what the most logical and easily navigatable structure is for your website's visitors, which will likely be one of Alan's suggestions for your structure anyway as they are logical suggestions. Just make sure that you're chosen option caters well for your visitors as well as for Search.
Regards
Simon
-
The structure of the URLs chosen would be based upon your desired outcome is regarding what your site is associated with.
So if you want to become recognized eventually as an authority source for the brands you carry, and that is more important than being recognized as an authority for the types of products you offer (categories), or even the individual products, then you would include the brands in that structure.
widget.com/brand/ (the main index of products within that brand)
widget.com/brand/product-name/
widget.com/brand/product-name2/
etc.
These URLs communicate that "all of these products are part of the larger group of "brand".
Alternately
widget.com/category/ (the main index of products within that category)
widget.com/category/product-name/
widget.com/category.product-name2/
these URLS communicate that you've got x pages "within" the "category" section, giving more strength to that category.
Part of the decision also has to do with how much you can apply (time. resources) to getting off-site confirmation that each highest level brand category page is an important page because a key to SEO in 2011 and beyond depends on building citations and links around and pointing to those individual pages.
Alternately, if you just want to go with widget.com/product-name/ then you'd need to get that external effort to point to and reference each of those product pages, so the more products you have, the more difficult it would be to get the same amount of external confirmation for.
And if you have a lot of products, it takes less effort to group the URLs by brand or category and focus on building authority for those brand and category pages than it does all the multiples of individual product pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why has my website been removed from Bing?
I have a website that has recently been removed from Bing's index, but can't figure out why. The website isn't new, and it is indexed just fine on Google. These are the steps I've tried: The website is verified in Bing Webmaster Tools and successfully submitted the sitemap. I tested the URL to ensure that Bingbot is allowed to crawl the site I submitted URLs to Bing via the URL Submission tool There isn't a "noindex" on the site preventing it from being indexed When I do a URL Inspection, an error message comes up saying "The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. We recommend you to follow Bing Webmaster Guidelines." I contacted Bing to ask whether the website was removed in error, but received a reply that the website doesn't comply with Bing's quality guidelines, but they wouldn't go into detail as to which guidelines the website isn't meeting. The website URL is https://www.pardeehospital.org. Can anyone offer any advice or insight as to why Bing won't index our site? Thank you!
Intermediate & Advanced SEO | | lindsey.steinkamp0 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
URLs: Removing duplicate pages using anchor?
I've been working on removing duplicate content on our website. There are tons of pages created based on size but the content is the same. The solution was to create a page with 90% static content and 10% dynamic, that changed depending on the "size" Users can select the size from a dropdown box. So instead of 10 URLs, I now have one URL. Users can access a specific size by adding an anchor to the end of the URL (?f=suze1, ?f=size2) For e.g: Old URLs. www.example.com/product-alpha-size1 www.example.com/product-alpha-size2 www.example.com/product-alpha-size3 www.example.com/product-alpha-size4 www.example.com/product-alpha-size5 New URLs www.example.com/product-alpha-size1 www.example.com/product-alpha-size1?f=size2 www.example.com/product-alpha-size1?f=size3 www.example.com/product-alpha-size1?f=size4 www.example.com/product-alpha-size1?f=size5 Do search engines read the anchor or drop them? Will the rank juice be transfered to just www.example.com/product-alpha-size1?
Intermediate & Advanced SEO | | Bio-RadAbs0 -
Does Google throttle back the search performance of a penalised website/page after the penalty has been removed?
Hi Mozzers. Back in 2013 my website www.octopus-hr.co.uk was hit by a Penguin 2.0 penalty owing to a harmful backlink profile built by a dodgy SEO consultant (now fired). The penalty seemed to apply to the homepage of the site but other pages were unaffected. We got what links we could removed, disavowed the rest and were informed in September 2013 that the penalty had been removed and our re-inclusion request had been successful. However our website homepage still ranks poorly for the search terms we're targeting in the UK: "HR Software" "HR Systems" On page factors are in my opinion pretty well optimised for these search terms. In terms of link building post penalty we've focused on high authority and relevant sites. I believe that compared to most of our search competitors the back link profile to our homepage is in pretty good shape, however it still ranks badly. Has anyone had any experience of a penalty hangover from Google in the past? Are there other things I should consider? Thanks David
Intermediate & Advanced SEO | | OctopusHR0 -
Is it a good idea to remove old blogs?
So I have a site right now that isn't ranking well, and we are trying everything to help it out. One of my areas of concern is we have A LOT of old blogs that were not well written and honestly are not overly relevant. None of them rank for anything, and could be causing a lot of duplicate content issues. Our newer blogs are doing better and written in a more Q&A type format and it seems to be doing better. So my thought is basically wipe out all the blogs from 2010-2012 -- probably 450+ blog posts. What do you guys think?
Intermediate & Advanced SEO | | netviper1 -
Removing A Blog From Site...
Hi Everyone, One of my clients I am doing marketing consulting for is a big law firm. For the past 3 years they have been paying someone to write blog posts everyday in hopes of improving search traffic to site. The blog did indeed increase traffic to the site, but analyzing the stats, the firm generates no leads (via form or phone) from any of the search traffic that lands in the blog. Furthermore, I'm seeing Google send many search queries that people use to get to the site to blog pages, when it would be much more beneficial to have that traffic go to the main part of the website. In short, the law firm's blog provides little to no value to end users and was written entirely for SEO purposes. Now the law firm's website has 6,000 unique pages, and only 400 pages of the site are NON-blog pages (the good stuff, essentially). About 35% of the site's total site traffic lands on the blog pages from search, but again... this traffic does not convert, has very high bounce rate and I doubt there is any branding benefit either. With all that said, I didn't know if it would be best to delete the blog, redirect blog pages to some other page on the site, etc? The law firm has ceased writing new blog posts upon my recommendation, as well. I am afraid of doing something ill-advised with the blog since it accounts now for 95% of the pages of the website. But again, it's useless drivel in my eyes that adds no value and was simply a misguided SEO effort from another marketer that heard blogs are good for SEO. I would certainly appreciate any guidance or advice on how best to handle this situation. Thank you for your kind help!
Intermediate & Advanced SEO | | gbkevin0 -
Unnatural Links Removal - are GWMT links enough?
Hi, When working on unnatural links penalty, is removing and disavowing links shown on the GWMT enough or should the list be broaden to include OSE and Majestic etc.? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
How to remove "Results 1 - 20 of 47" from Google SERP Snippet
We are trying to optimise our SERP snippet in Google to increase CTR, but we have this horrid "Results 1 - 20 of 47" in the description. We feel this gets in the way of the message and so wish to remove it, but how?? Any ideas apart from removing the paging from the page?
Intermediate & Advanced SEO | | speedyseo0