Is it better to embed my longtail article or give it a separate url?
-
Within my e-commerce site I have jewelers who using uncommon techniques and maetrials. I have a few long tail type article ready to publish about these niche topics.
My site navigation has each jeweler as a category with their often changing products within their category. I am thinking I would add an article to the artist-category content.
But in the past, I have put "how to" or "what is" content in an article section of the site. This way I could link to it from several places.
With the long tail in mind, would I be better off adding the article to the jeweler's category page?
If I have a 2nd jeweler using this same technique, I am thinking I would rewrite the 1st article including different long tail phrases.
Thank You for Helping-
Handcrafter
-
I don't know how famous your jewelers are.. but if they are not generating a lot of search volume, I would be optimizing product pages for the "uncommon techniques and materials" that you say they are using. For example "moldovite pendants".
For your question on where to place the article content, I would place it on a page of its own and optimize for terms like "what is moldovite"... "how to facet moldovite"....
-
Thnk you Sebastian-
With a separate page I would have links from x number of artists to the article. Then in the longtail article are you saying link back to each of them them from within the article?
-
So you want to get a few long tail querrys and then have the visitors buy something? My first guess would be to use the first approach and put them in the article section. Put a nice big button "Buy some nice jewlery made with [technique]" in the beginning and end of the articel.
I think the main advantage is that you can crosslink from every page that contains these kind of products to the page "Read how they are made here" (think wikipedia) and you can expand this section easy: going from a general overview of materials to detailed pages containing special information ect.
Key is to get the visitors from those pages to the products and jewelers.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do sites with more pages rank better?
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
On-Page Optimization | | T0BY0 -
What's better for SEO a page per review or a page with all reviews?
Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company? Example: Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation. What if we place the whole reviews on the company page, so you don't have specific pages for the reviews? Hopefully can someone help us out. Contact me if it's not clear or you want more extended information. Kind regards
On-Page Optimization | | MozzieJr0 -
Tips on URL structure for a site re-design
Wanted to know what you would do with regards to urls – in an ideal world how would you structure them? Keen to know as me and dave are soon to have a meeting about this and were wondering about changing them from the current – http://www.looking4parking.com/airport/gatwick to something like - www.looking4parking.com/gatwick-airport-parking We will soon have pages for the specific parking types that will be a lot more engaging to users with some really useful content on benefits, features, how a certain type of parking works, images, video etc. Currently going to a type of parking, such as meet and greet just brings up a dropdown modal – I was thinking of having the url structure looking like this – www.looking4parking.com/gatwick-airport-meet-and-greet-parking www.looking4parking.com/gatwick-airport-on-site-parking www.looking4parking.com/gatwick-airport-park-and-ride We will then have specific pages for each parking product – in which this product will have unique content built around it – each will have an overview of the product, benefits, features, reviews, images, directions to the car park, find your route and eventually a video on each product So for example we currently have the product “Jet Parks 2” at Manchester airport – the current url is - http://www.looking4parking.com/airport/manchester/park-and-ride/jetparks-2 I would like to change this now we have the opportunity to refresh the whole system, to something along the lines of **domain/location/product title - **www.looking4parking.com/manchester-airport-parking/jetparks-2 or as we have some similar products at certain airports (mainly where the airport has multiple terminals) we would just change it to the following - www.looking4parking.com/manchester-airport-parking/jetparks-3 What are peoples thoughts/opinions on the above?
On-Page Optimization | | RyanCrawf19840 -
How do I remove a Canonical URL Tag?
Some of my report cards say I have too many canonical URL tags. However, there is no information no how to delete one. Can someone give me a link or explain? Thanks.
On-Page Optimization | | dealblogger0 -
Does Google give weight or importance to scholarly articles such as those found in pubmed?
Does Google give weight or importance to scholarly articles such as those found in pubmed? www.ncbi.nlm.nih.gov/pubmed Do you think it matters to Google if you format and word your contents so that they look like research articles?
On-Page Optimization | | monchconch0 -
Wordpress pages URL's redirection.
I was checking W3C Markup Validation and in report it was shown that that pages (not post or any other URL's just PAGES) at investmentcontrarians.com are 301 redirected. e.g. original URL "http://www.investmentcontrarians.com/debt-crisis" which is redirected to "http://www.investmentcontrarians.com/debt-crisis/" I know that its not that serious issue, but still want to know why only pages are being redirected and how can we avoid it.
On-Page Optimization | | NumeroUnoWebSolutions0 -
Better for SEO to use a hyphen in the name of a website to break up text?
To maximize SEO, would it be better to use a hyphen between two words in the name of a website? For instance, www.londonparis.com or www.london-paris.com. Would it be OK to use www.LondonParis.com Many thanks in advance, Ricardo
On-Page Optimization | | RicardoMello0 -
Should I include a "|" for better page title SEO results?
I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words. I wanted to make sure. Currently I have the "by" included in the page titles.
On-Page Optimization | | JedHenning0