Unsure of sudden dramatic drop for target keyword(s)
-
Even after studying the latest Panda algorithm, which frowns upon templated looks (kind of odd), I have been doing some thorough research trying to find out why a site I have been optimizing plummeted. It was hovering around 10, and fell to 37 in one to two weeks. After I read all about the Panda update, I assumed it was that. But the site falls in line and shouldn't be affected. I used that 3rd party duplicate content checker and the content checked out okay.
I looked on my SEO Pro campaign and noticed that the on-page report got an A grade, hitting on all factors except having the keyword in the URL. So, I have a site that loads in good time and should be fairly well optimized, and falls in line from what I can tell with Google's guidelines, which I read through. So why the drop?
I'm not saying this site is 100% perfect couldn't be any better, optimized to the hilt. It was designed a few years ago, but still, I am just having a hard time finding out why this site got slammed the way it did.
Target Keyword(s)
- Roseville Chiropractor
- Roseville Chiropractic
I welcome any on-page critiques, but mostly would like to know where to look or have some kind of insight to why the rankings dropped, so I can try and fix them the right way. Thank you,
-
Never tried the geotag, I will give it a shot. I am redesigning the HTML format, to try and better fit it into Panda's regulations. So, if it looks a bit "wonky", that is why.
I appreciate the advice. I still don't know why it plummeted down so fast, but I will certainly implement your techniques.
Lastly, another tidbit of info, I performed a lot of social bookmarking and other forms of link building in August, September, October... I have yet to see ANY backlinks from the work I have done on SEO Moz or in any other 3rd party tool. Don't know if that sheds any light on anything
-
Ryan
First, I would say, not bad. Your on page can use just a little: Your address is rolling west and roseville together as one word: WestRoseville. A lot of your internal links use Home as anchor text. You could use a little broader and deeper link profile for these guys.
One thing you need to change is the meta description as you have loaded it with keywords. Meta description is not part of SEO, but is what a potential client will see when they are choosing a site. If the others have a better meta description, then you may have less click throughs which will affect you.
It also looks as if you recently verified their places listing and there is one review from 12/22/2011. I would suggest geo tagging the photos and use photos from the actual office instead of stock. You can geotag in Picasa. Your recency with the owner verification may initially effect your ranking organically.
I have a client who is a chiropractor for both an NFL team and a MLB team. I would suggest not putting any emphasis on things like equipment for specific modalities. (Arpwave, Grafton, etc). Make sure each of your images has alt text that is real, up to about 140 characters and would describe what is going on to a blind person. Don't keyword stuff. Also, why not use an H2 where you can make it work?
I noticed on the site there is no message about pain. In my experience, that is a keyword that is searched on around chiro. Yes, you have TMJ, Migraine, etc. Try pain.
Now, as to where you rank. First if you use Roseville without MN in the term, you are on page 3 or 4 for most terms. When I added MN, which dropped out CA, LA, etc. you moved up to 11 on both (top of page two). I would think if you geotag photos on places, make sure you have done Bing Business portal and citation sites and local directories, you will get to page one - fairly quickly. Remember when you make changes you will see moves and need to wait a short period to see what reality is.
Overall though, I would say you are on the right track.
Best,
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect our www.website.com to website. Com/target-keyword
Dear moz community I have been analyzing the websites that rank in top 20 for our target keywords. All of the top 20 sites except us have their websites re directing to websites.com/target keyword. This is due to probably because they have multiple city's and one of the target keywords term is cityname + word. My question is and idea - make a 301 to our www.website.com to /city-keyword and start linking to that page with new links. Would that bring any benefit? Seems that it's a very strong ranking signal. Any threats that I must take into account? We currently rank as #9
Technical SEO | | advertisingcloud0 -
Website(s) Merge Questions
Hello Moz Community I have three separate websites that I have planned on merging into one. I recently acquired a strong domain ( stronger than my existing ones ) & after much deliberation, I have decided to move them together into one domain. Site 1) 1 Forum - Around since 2007 - Originally VBulletin, last year migrated to discourse. Site 2) E-commercece Magento Site - Around since 2010 Site 3) WordPress - Blog & Articles - Around since last year - Currently using the new ( Main Domain I want to use ) After a lot of research and White Board Fridays, I was thinking this would be my best bet: newdomain.com - Merged WordPress & Magento CMS Page. newdomain.com/ forum <-- Will move my forum content & Install to the new domain. newdomain.com/ store <-- Will move my Ecommerce content & Install. Between my developer and I, we have our heads around how to handle the technical aspect of the move, 301s to the new location etc. But one area we want to research before pulling the trigger ( we haven't found much data on this ) **My Main Question:**What is the possible penalty coming for shopping websites vs. content-driven websites, and possibility that forum-based content hosted on the same domain might cause another penalty to be applied to the other content on the domain. **My Developer Says:**In recent years, we noticed that forum content had been penalized in favor of editorially reviewed content when this is identified by search engines.
Technical SEO | | Shop-Sq
What big hiccups would / could we encounter from combining these 3 types of platforms into one site?Many thanks for any direction or insight.0 -
First Link Priority - Drop Down Menu
Hey Mozzers Just want to make sure I have this right - If a website offers a service, say "digital marketing" - and has this link in a dropdown menu in the header, would this make any link in the body of a page (using different anchor text) pointless in SEO terms?.. e.g. a link with "online marketing" or "digital strategy" Cheers!
Technical SEO | | wearehappymedia0 -
Image Search / sudden drop in traffic
One of our sites in Germany had a very sudden drop in traffic (starting Oct. 7th). The site gets most of it's organic traffic from Image Search. Checking in Search Console revealed that search volume for keywords increased in that period our average position is stable our click rate dropped dramatically (we double checked - searching the keyword in "anonymous mode" still showed our results for main keywords in top image positions (first 2 rows)). As an example (see attached screencopy) - keyword had clickrate of 1% (average) - dan dropped to 0.06% while the position remained stable. Germany is still using the "old" version of image search (unlike the rest of the world) - which gives the site preview rather than just the image slider when you click on a result in image search. Our first thought that this was changed - but it seems that it didn't change. Ideas what might cause this dramatic drop in click%? There have been no major technical modifications on the site for the last 2 months. thanks, Dirk GjlV8CW.jpg
Technical SEO | | DirkC0 -
Reserved characters in Keywords
A lot of my keywords have + signs in them which causes lots of problems in urls and feeds For example S355G10+M. What is the best way to put this in a url S355G10M S355G10-M S355G10_M Thanks
Technical SEO | | Zippy-Bungle0 -
Dropped to 45th spot. How to track ?
Hi.. We specialize in CMS Development and all of our keywords were spotted on 1st page always. Most of them were on #1 only. ON a weekly basis, we only post resourceful blog posts on our website . Since 2-3 months, I have seen quite some drop in traffic and today when I tried the rank status, I see the keywords have dropped to 4th or 5th page. Is there a way, I can track, what went wrong ? Where to start with ? The site always ranked good since 2 years of its start already.
Technical SEO | | mageclub0 -
Client's site dropped completely for all keywords, but not brand name - not manual penalty... help!
We just picked up a new search client a few weeks ago. They've been a customer (we're an automotive dealer website provider) since October of 2011. Their content was very generic (came from the previous provider), so we did a quick once-over as soon as he signed up. Beefed up his page content, made it more unique and relevant... tweaked title tags... wrote meta descriptions (he had none). In just over a week, he went from ranking on page 4 or 5 for his terms to ranking on page 2 or 3. My team was working on getting his social media set up, set up his blog, started competitor research... And then this last weekend, something happened and he dropped completely from the rankings... He still shows up if you do a site: search, or if you search his exact business name, but for everything else, he's nowhere to be found. His URL is www.ohioautowarehouse.com, business name is "Ohio Auto Warehouse" We filed a reconsideration request on Monday, and just got a reply today that there was no manual penalty. They suggested we check our content, but we know we didn't do anything spammy or blackhat. We hadn't even fully optimized his site yet - we were just finishing up his competitor research and were planning on a full site optimization next week... so we're at a complete loss as to what happened. Also, he's not ranking for any of the vehicles in his inventory. Our vehicle pages always rank on page 1 or 2, depending on how big the city is... you can always search "year make model city" and see our customers' sites (whether they're doing SEO or not). This guy's cars aren't showing up... so we know something is going on... Any help would be a lifesaver. We've been doing this for quite some time now, and we've never had a site get penalized. Since the reconsideration request didn't help, we're not sure what to do...
Technical SEO | | Greg_Gifford0 -
Google dropping pages from SERPS
The website for my London based plumbing company has thousands of specifically tailored pages for the various services we provide to all the areas in London. It equates to approximately 6000 pages in total. When google has all these pages indexed, we tend to get a fair bit of traffic - as they cater pretty well for long tail searches. However, every once in a while Google will drop the vast majority of our indexed pages from SERPs for a few days or weeks at a time - for example at the moment Google is only indexing 613 whereas last week it was back at the normal ~6000. Why does this happen? We of course lose a lot of organic traffic when these pages don't displayed - what are we doing wrong? Website: www.pgs-plumbers.co.uk
Technical SEO | | guy_andrews0