URL Structure
-
Hi Guys,
I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions.
The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories:
- Shopping category aggregates all products related to feeding
- List category aggregates all lists related to feeding
- Question category aggregates all question and answers on feeding
So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines:
- /shopping/feeding
- /baby_list/feeding
- /ask/feeding
Would love to hear your points of view on this.
Thanks!
Walid
-
Hi,
I agree with your suggestion. This is the best way of doing your new urls.
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
Thanks
Tahir
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
I was not only considering the visitor who can guess, but also Google. Perhaps by being less specific with the category "list" meant that it could further divide into premature / newborn / toddler etc as the market dictates.
Just a thought
-
I would stick with:
- /shopping/feeding/
- /baby-list/feeding/
- /ask/feeding/
I believe a visitor should be able to pretty much guess the URL if they know what they want. That's how I tend to come up with mine. If I want to shop I may write shop or shopping and then I'd go on to maybe baby feeding or just feeding and then I may want a bottle so bottle goes next; so you're on the right track.
-
Hi Walid - if that is what your landing page is about then I believe it won't be a problem (anyone else have a view?), and is "what is says on the tin" - Just be sure to keep your page titles, meta descriptions etc different though.
Hope that helps
-
Thanks for your prompt reply PH292.. but lets assume that you have those same topics for Lists and Asks so for example you could have:
/shopping/toddler-feeding
/list//toddler-feeding
/ask/toddler-feeding
Still not sure if this is the best approach for a URL Structure
-
HI Walid - It is difficult to give a concise answer without seeing the complete URL howerver, my one tip would be when you are listing "feeding" for example - it could be feeding anything so you could have (based on your research of course) for example
/shopping/baby-feeding
/shopping/toddler-feeding
that way it becomes a bit more optomized and surfer friendly
If the key part of the URL left you in no doubt then you could have
/feeding-tips
/feeding-products
/feeding-accessories
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to delete specific url?
I just ran drawl diagnostics and trying to delete pages such as "oops that page can't be found" or "404 (not found_ error response pages. Can anyone help?
Technical SEO | | sawedding0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Capitals URLs to Non Capitals...
Hi, I am working on a website which has capital urls and non capital urls which will be generating duplicate content, and I know it is better to use all lower case. The problem is that the page authority is better for the capital versions and I was wondering will it negatively impact the SEO of we 301 redirect the uppercase urls to the lowercase counterparts? Thanks.
Technical SEO | | J_Sinclair0 -
Friendly URLS (SEO urls)
Hello, I own a eCommerce site with more than 5k of products, urls of products are : www.site.com/index.php?route=product/product&path=61_87&product_id=266 Im thinking about make it friend to seo site.com/category/product-brand Here is my question,will I lost ranks for make that change? Its very important to me know it Thank you very much!
Technical SEO | | matiw0 -
URL Structure: When to insert keywords?
I read the SEOmoz beginers guide and it said that it's beneficial to place keywords in the URL as long as you don't overdo it. However, this seems awkward for common pages, such as "Home", "About", "Contact" etc.... I've currently targeted a specific keyword for each page on my site, as follows: Home: "Green Screen" Work: "Greenscreen" About: "Event Photography" Pricing: "Green Screen Photography" Should I rename the URLs as: Home: ...com/green-screen-home.html Work: ...com/greenscreen-work.html About:...com/about-event-photography.html Pricing:...com/green-screen-photography-pricing.html
Technical SEO | | pharcydeabc0 -
Best URL Structure for Product Pages?
I am happy with my URLs and my ecommerce site ranks well over all, but I have a question about product URL's. Specifically when the products have multiple attributes such as "color". I use a header URL in order to present the 'style' of products, www.americanmusical.com/Item--i-GIB-LPCCT-LIST and I allow each 'color' to have it's own URL so people can send or bookmark a specific item. www.americanmusical.com/Item--i-GIB-LPCCT-ANCH1 www.americanmusical.com/Item--i-GIB-LPCCT-WRCH1 I use a rel canonical to show that the header URL is the URL search engines should be indexing and to avoid duplicate content issues from having the exact same info, MP3's, PDF's, Video's accessories, etc on each specific item URL. I also have a 'noindex no follow' on the specific item URL. These header URLs rank well, but when using tools like SEOMoz, which I love, my header pages fail for using rel canonical and 'noindex no follow' I've considered only having the header URL, but I like the idea of shoppers being able to get to the specific product URL. Do I need the no index no follow? Do I even need the rel canonical? Any suggestions?
Technical SEO | | dianeb1520 -
How to Block Urls with specific components from Googlebot
Hello, I have around 100,000 Error pages showing in Google Webmaster Tools. I want to block specific components like com_fireboard, com_seyret,com_profiler etc. Few examples: http://www.toycollector.com/videos/generatersslinks/index.php?option=com_fireboard&Itemid=824&func=view&catid=123&id=16494 http://www.toycollector.com/index.php?option=com_content&view=article&id=6932:tomica-limited-nissan-skyline-r34--nissan-skyline-gt-r-r34-vspec&catid=231&Itemid=634 I tried blocking using robots.txt. Just used this Disallow: /com_fireboard/
Technical SEO | | TheMartingale
Disallow: /com_seyret/ But its not working. Can anyone suggest me to solve this problem. Many Thanks Shradda0 -
Handling '?' in URLs.
Adios! (or something), I've noticed in my SEOMoz campaign that I am getting duplicate content warnings for URLs with extensions. For example: /login.php?action=lostpassword /login.php?action=register etc. What is the best way to deal with these type of URLs to avoid duplicate content penelties in search engines? Thanks 🙂
Technical SEO | | craigycraig0