SEO for blue chip forex broker
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SEO before Replatforming - Good Idea?
Hello, We are in the midst of a major replatforming of our current website, the process will take roughly six to nine more months to complete. We are completing revamping our site - the new site will be on the same domain, but almost everything is changing - from the category structure, hierarchy, architecture, different regions on separate URLs will not be on the same with a currency converter, URLs - you name it, we're changing it. There has been internal discussions for some time on whether we should hire an outside firm to help us with our SEO. I have a lot of experience in SEO but my role has changed recently and we have had trouble filling my previous role. We are not looking for help with the replatforming project, we have a great plan in place to preserve link equity, tags, etc. We are looking for general SEO help as if replatforming wasn't on the table. My question is, is this smart to do before replatforming? In my opinion, it's not. Our new site will have completely different URLs and will be so dramatically different. We could have someone do some keyword research, but we have already done the bulk of it. We have thought about and researched keywords for every new page we are creating. But from a technical SEO perspective, I don't see the point in getting someone. In addition, we just had a major SEO audit done last year and we completed the tasks from that audit on the current site; however, most of the changes were technical, not content based. Thoughts?
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Hi Everyone, Does anyone know of a connection between open data and SEO? I think this is a very interesting topic to explore. Lots of governments are jumping on this trend and it seems like Google and other search engines would be interested in this kind of authoritative source. Here are some examples - USA OPEN Data examples Palo Alto, California USA: paloalto.opendata.junar.com Cupertino, California USA: cupertino.opendata.junar.com San Jose California USA: data.sanjoseca.gov Other international Open Data examples Chile: recursos.datos.gob.cl Bahía Blanca, Argentina: http://bahiablanca.opendata.junar.com/dashboards/7844/medio-ambiente/ Lima, Perú lima.datosabiertos.pe
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Pop Up Advertisement - Bad for SEO?
So i have been working with a company running their SEO for close to two years now. Since i started to engage with them they have always used a very simple pop up for the first time an end user visits their website (via javascript and cookies). The pop up simply ask them if they would like to download a solutions brochure from their website. So as far as pop ups go, it is at least relevant. The client loves this pop up, i do not. For a while we have always held spots #1-3 for a lot of our keywords but we have started to drop to lower on the first page. So i have been researching to see if some of the new algorithm changes are targeting sites with this type of functionality. If i have some data i could definitely get them to remove it. So the question is, do pop-ups hurt your organic ranking? Thanks for the input! Kyle
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Optimal URLs for SEO and UX
We are considering restructuring the URL scheme on one of the websites we maintain. We have a few options. Currently news article URLs are as follows:
Intermediate & Advanced SEO | | Peter264
http://domain.com/news/1234/article-title-name/ Download section URLs are as follows:
http://domain.com/downloads/files/1234/file-title-of-download-here/ Forum URLS:
http://forum.domain.com/forum/topic/1234/title-of-forum-topic-here/ We feel that these are a bit too long for both SEO and user experience. We want to remove as many directories from the URLs as possible. From experience, what do you recommend changing for the example URLs above? We have some ideas below...and we need to keep the ID in the URLs...however I know this is a little frustrating. Some ideas we have for news articles:
http://domain.com/news/article-title-shorter-1234
http://domain.com/article-title-shorter-n1234 Some ideas for the download pages:
http://domain.com/downloads/file-title-shorter-d1234
http://domain.com/downloads/files/file-title-shorter-1234
http://domain.com/file-title-shorter-d1234 Some ideas for the forum URLs:
http://forum.domain.com/topic-title-shorter-t1234
http://forum.domain.com/topic/topic-title-shorter-1234 What do you think of these suggestions? Any other URL ideas? Recommended URL length? The purpose of is question was to find the perfect URLs for the site we are working on; your thoughts, suggestions and tips are very much appreciated.0 -
Navigation - Balancing UX & SEO
I'm currently evaluating our navigation in the course of a site relaunch. From reading a number of articles and posts on seoMOZ, here are the elements I've found important to consider: Use CSS (not Javascript) for the primary drop-down navigation menu Get rid of two design elements from our earlier days: The 30 something site-wide category links in the footer, and many no-followed internal links (in an attempt to sculpt PR) Keep all pages within 3 clicks of the homepage, and have ample cross-links within internal pages. The one major problem I'm facing is how to balance UX and SEO in the primary navigation bar. To illustrate, let's assume I sell Tennis equipment. If one of the top-level categories on my navigation bar was "Rackets", if I was designing purely with SEO in mind the category names would be: Tennis Rackets -> Wilson Tennis Rackets Head Tennis Rackets Prince Tennis Rackets ....as the full, three word anchor text will be most specific and valuable to pass reputation to the category pages. However, from a UX perspective, writing "Tennis Rackets" after each category is unnecessary, and it would look MUCH cleaner to instead have: Tennis Rackets -> Wilson Head Prince ....but this would obviously be less beneficial from a SEO standpoint for each individual, manufacturer racquet page as the entire search term ("Wilson Tennis Rackets") is not in the anchor text. As these links will be on every page of the site, I'm struggling with which to choose - clean navigation or improved SEO. My Questions: I would love to hear the communities thoughts on how to weigh the balance of these two - clean UX navigation vs. SEO-rich specific anchor text - in navigation. Also, I'd appreciate hearing if any of my original 3 assumptions for the re-design are off-base or incorrect. Thank you!
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