Benefits of +1ing a Sub Page vs. Root Page
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Say I'm on Nike and I +1 a soccer shoe page...does the Nike root page rank higher/for more terms for my google+ followers or would just the soccer shoe page?
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Hi Dylan! So I'd definitely say that having people +1 a specific page is going to be useful because it will show up in the SERPs if it's relevant to the query. However, check out this post from Rishi: How to Get a Celebrity to Endorse ALL You Products on Google. He shows where Aaron Wall shows up as +1ing the UK ebay site, but he never did. He did however +1 the US site. So Google is showing his +1 for essentially any page on the subdomain.
Major takeaways:
- He DID plus eBay.com, and NOT .co.uk. Google merged it to the .co.uk domain.
- He later REMOVED his plus. Google ignored the fact.
- He plussed the root domain. Google indicates that he plussed the SPECIFIC Ad Page.
- Its false endorsement, manipulated by Google.
In other words, it may not even matter! Hope this helps.
Jen
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Thanks! your logic makes sense, it is how I figured they would handle the situation. But +1 has been out for a while now (a while being relative to the fast paced field of SEO). I'm just surprised no one has done a study on this yet. (*hint SEOmoz)
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Not sure, there is already a (data) valid answer to this, but maybe this gives you a clue:
if you +1 something, Google should normally know, who you are, what you searched for and how you reached the page.
So in a first layer - the +1 should only be really important for that specific page and its verbatim.
Given that a site generates a lot of +1s for different pages in time and in a specific topic (soccer shoes, basketball shoes, and so on) the positive ranking of those subpage could/should be inherited by the upper roots...and finally by the root domain.
But that's just my assumption on how I expect Google to handle this - there is no real data available out there yet...
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